Official 11.11.11 Planning Thread - 17,000 Pledges - Decentralize Facebook Promotion

A thing of beauty. Just a moment ago every single ad on my facebook homepage was for some Ron Paul cause or another. I know its because I've "liked" Ron Paul, but it still makes me happy.
 
You mean Ron's official facebook page? They've never sone anything like that before.
 
What's the status on emailing all the BTO pledges for this moneybomb? Who is responsible for getting that email out? Is there a letter written that we could adapt or do we need to write one?
 
For the big moneybombs of 2007, Trevor used to send out DAILY emails to the pledge list with an update on the number of pledges. Can we get that going this time? It doesn't have to be huge, just a quick reminder. It helps keep people engaged. Here's the actual This November 5 email on the day of:
[TABLE="width: 100%"]
[TR]
[TD][h=1]This November 5th[/h] [/TD]
[TD="width: 1%"][/TD]
[/TR]
[/TABLE]
Carpe Diem!
Posted: 05 Nov 2007 10:14 AM CST
Today is the day, now is the time.
Please visit RonPaul2008.com and donate as much as you can.
What if you give more than $100?…
18,000 pledges x $100 = 1.8 million raised
18,000 pledges x $200 = 3.6 million raised
18,000 pledges x $500 = 9 million raised
18,000 pledges x $1,000 = 18 million raised
All donations amounts are accepted.
Even $5 will make a difference.
Please go to RonPaul2008.com and donate now.
Thank you!
Over 18,400 in our list.
Click to expand...

They were SIMPLE and focussed on donations.
 
Here's an update email from 4 years ago:

14,475 subscribers 10/31/07


Posted: 01 Nov 2007 01:00 AM CDT


14,475 subscribers 10/31/07

Please join us this November 5th for the largest one day political donation event in history. Our goal is to bring together 100,000 people to donate $100 each, creating a one day donation total of $10,000,000.


Please visit ThisNovember5th.com to learn more..

News
  • We grew by 1002 new pledges today. Welcome aboard!



  • We were also on the Bill Haft show. I should have an audio link tomorrow.

  • Coming to the website today- “The Five Days of Freedom countdown”. A list of activities you can do to prepare for Nov 5th and help increase it’s overall impact, plus materials. Look for link at bottom of page and then a direct link in tomorrows email.
[h=3]Promotion Ideas[/h]
  • Contact your favorite media (online, offline, radio, blog, website, newspaper, etc.) and tell them about the event. Call in live to a radio station or send an email to other media types.

  • Bookmark toolbar *NEW* - On the front page of the site, just under the RonPaul2008.com link, you’ll find a “bookmark toolbar”. Click here to add ThisNovember5th.com to all kinds of social media networks.

  • StumbleUpon - please stumble the site! To stumble: download toolbar, then visit ThisNovember5th.com and click the thumbs up icon. (This is already bringing us traffic!)


[h=3]Donation Day Details[/h]
  • A short call was made to campaign headquarters to make sure they are ready for the expected surge in traffic. They have upgraded their servers and are ready and happy to accept the donations.

  • All donations are to be made at RonPaul2008.com without exception!

[h=3]Other events..[/h]
  • There will be another Ron Paul Money Bomb this Tuesday, October 30th. Please visit RonPaulMoneyBomb.com for more information.

  • Ron Paul featured in Republic Magazine get your free PDF at http://RepublicMagazines.com Republic magazine offers us a unique way to put the freedom message into PRINT. We must take back the media!

Sincerely,
Trevor Lyman
Click to expand...
 
Last edited:
TexMac said:
What's the status on emailing all the BTO pledges for this moneybomb? Who is responsible for getting that email out? Is there a letter written that we could adapt or do we need to write one?
Click to expand...

I waited until I had all the image banners done and the new Facebook strategy up on the first post before contacting WD-NY about sending out an email. I did it a couple hours ago, so I'll probably hear back from him today about it. While I'm at work, could you please keep that strategy thread bumped that I posted?

http://www.ronpaulforums.com/showth...k-Promotion-Create-Your-Own-Event-amp-Push-it!
 
Last edited:
OK, bumping your thread. It looks good, thanks for all your hard work.
 
Sentinelrv said:
I waited until I had all the image banners done and the new Facebook strategy up on the first post before contacting WD-NY about sending out an email. I did it a couple hours ago, so I'll probably hear back from him today about it. While I'm at work, could you please keep that strategy thread bumped that I posted?

http://www.ronpaulforums.com/showth...k-Promotion-Create-Your-Own-Event-amp-Push-it!
Click to expand...

Got the message Sentinel - I'll send it out early tomorrow

TexMac, thanks for digging up those old 2007 Trevor Lyman emails! I did a search in my gmail and was able to locate them all

I must say, the numbers in 2007 are rather mind-boggling. The email updates consistently announce 2,000-3,000+ new 'pledgers/subscribers' per day. That's incredible. On the very best 2 days of BTO, we had ~1,800 (10/18) and ~2,300 (10/19).

That said, I'm still confused as to why we're using feedburner as the email update system for SupportThemNow when we can very easily create a new list in within mailchimp. We've already reached the 10,000-20,000 subscriber threshold ($150/month) with 11,079 subscribers to BTO so it would've made a difference in terms of cost.

The other issue/head-scratcher is that not using mailchimp effectively nullifies one of the central strategies laid out during BTO planning... i.e. that we should centralize our money bomb efforts into a single email/subscriber list so that all future money bombs could take advantage of all the hard work put into promoting the previous MBs instead of starting from square one.
 
WD-NY said:
Got the message Sentinel - I'll send it out early tomorrow

TexMac, thanks for digging up those old 2007 Trevor Lyman emails! I did a search in my gmail and was able to locate them all

I must say, the numbers in 2007 are rather mind-boggling. The email updates consistently announce 2,000-3,000+ new 'pledgers/subscribers' per day. That's incredible. On the very best 2 days of BTO, we had ~1,800 (10/18) and ~2,300 (10/19).

That said, I'm still confused as to why we're using feedburner as the email update system for SupportThemNow when we can very easily create a new list in within mailchimp. We've already reached the 10,000-20,000 subscriber threshold ($150/month) with 11,079 subscribers to BTO so it would've made a difference in terms of cost.

The other issue/head-scratcher is that not using mailchimp effectively nullifies one of the central strategies laid out during BTO planning... i.e. that we should centralize our money bomb efforts into a single email/subscriber list so that all future money bombs could take advantage of all the hard work put into promoting the previous MBs instead of starting from square one.
Click to expand...


I think dusman posted that mailchimp and the other things like the leaderboard wouldn't work on the website we have for SupportTheTroops.
 
WD-NY said:
TexMac, thanks for digging up those old 2007 Trevor Lyman emails! I did a search in my gmail and was able to locate them all

I must say, the numbers in 2007 are rather mind-boggling. The email updates consistently announce 2,000-3,000+ new 'pledgers/subscribers' per day. That's incredible. On the very best 2 days of BTO, we had ~1,800 (10/18) and ~2,300 (10/19).
Click to expand...

We had scripts that ran on FB and MySpace so we were able to invite EVERYONE who liked Ron Paul. We don't seem to have that this time.
 
Anyone have an idea of how many responses from the smaller facebook events?
 
TexMac said:
Mine has 99 right now.
Click to expand...

Can we get a running total? Maybe links to all the smaller events on the main website? With totals next to the links? Then we can see how we are doing in a centralized location? Seeing a large growing total gets people excited. Right now all we know for sure is the 500 pledges on the main page. If we want the campaign to take notice and email their lists - we need to show support.

Having links and totals to all the events in a centralized location allows us to accomplish that, and still retain the benefits of decentralized facebook events.
 
dante said:
Can we get a running total? Maybe links to all the smaller events on the main website? With totals next to the links? Then we can see how we are doing in a centralized location? Seeing a large growing total gets people excited. Right now all we know for sure is the 500 pledges on the main page. If we want the campaign to take notice and email their lists - we need to show support.

Having links and totals to all the events in a centralized location allows us to accomplish that, and still retain the benefits of decentralized facebook events.
Click to expand...
I like that idea, actually. I'll see what I can do.
 
When has this been promoted since? I only heard of it now through an e-mail sent to me from RPF a day or so ago.
 
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