Sentinelrv
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GOAL 1 - 17,000 Email Pledges
GOAL 2 - Decentralize Facebook Promotion
GOAL 3 - $4.2 Million for Ron Paul
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GOAL 2 - Decentralize Facebook Promotion
GOAL 3 - $4.2 Million for Ron Paul
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Money Bomb Links:
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- Pledge at www.SupportThemNow.com
- Decentralized Facebook Promotion - Create Your Own Event, See Below for More Details
- Follow Support Them Now on Twitter
- Official Pledge Competition
- Contact Info: Website, Facebook & Twitter - Gage's RPF Profile - [email protected]
How we Raise $4.2 Million:
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Ron Paul Needs $4.2 Million, Almost Exactly the Same Amount we Raised on Nov 5th 2007
Ron Paul has made it clear that the campaign needs an infusion of $4.2 million before the end of November if they're to carry out their planned advertising buys. They need this money in order to help launch Ron Paul higher in the polls in the early states. We're on the verge of breaking through to the top-tier, but the campaign needs funding though if they're to keep the pressure on the other candidates. What I find amazing is that nearly four years ago on November 5th we raised almost exactly the same amount of money that the campaign needs right now, $4.3 million. What a coincidence! So how did we achieve this four years ago? We obtained 17,000 email pledges on [url]www.ThisNovember5th.com[/URL] and encouraged a donation amount of $100. Facebook events didn't even exist back then. We promoted a money bomb website and obtained email pledges. While we won't know for sure if 17,000 pledges will equal $4.3 million this time around, we should do everything we possibly can to either reach this goal or far surpass it! The good news is that even if we don't reach our goal, we'll still have until the end of November to reach it.
November 5th Money Bomb - 17,000 Pledges - $4.3 Million Raised
GOAL 1 - 17,000 Email Pledges on the Official Money Bomb Website
For this money bomb, I believe our main focus should be on promoting the official money bomb website everywhere we can. The website should take priority in our promotion efforts. The reason behind this is that unlike Facebook events, the website allows us to collect email addresses, so that we can send out promotion tips and a reminder to donate on the date of the event. We can also carry over the email list into the next money bomb. With each money bomb, we can grow the email list by tens of thousands of people. This doesn't mean you can't use Facebook at all. It only means that you should use Facebook as a tool to promote the website. For our secondary priority, we have a new Facebook strategy that you can read about in the next section. As for our goal, because of the amazing coincidence between Nov 5th 2007's $4.3 million total and the $4.2 million the campaign needs, we'll be trying to reach 17,000 email pledges. While this is a measurement based on a fundraiser that took place four years ago, it's the best comparison we currently have, so let's work on surpassing it! With both the "Black THIS Out" and "Support Them Now" email lists, we'll be able to head into the Dec 16th "Tea Party" Money Bomb with 20-30,000 email contacts, which will give us a huge boost, giving us the chance to finally break our $6,000,000 donation total!
The Limitations of Using a Centralized Facebook Event for Money Bomb Promotion
For the Oct 19th "Black THIS Out" Money Bomb, I created a goal to push for 25,000 Facebook attendees. While we did come very close to achieving this goal, the money bomb didn't quite live up to our expectations. We had planned on raising $6 million, but instead raised almost $3 million, only half of our intended goal. I think we now understand that it was a huge mistake to put such a major focus on only one Facebook event. You see, the Facebook event feature has a lot of limitations. Once you reach a certain number of attendees, you will lose your ability to message them all. Since we had over 22,000 attendees on the "Black THIS Out" Facebook event, we were way over the limit and because of this, we lost our ability to mass message a reminder to these people on the day of the money bomb, which most likely resulted in a much lower turnout. We didn't take into account Facebook settings either. Many people did not receive an automatic event reminder notification on the date of the money bomb because their Facebook settings disallowed it. Both of these limitations most likely cost the campaign massive amounts of money on Oct 19th.
GOAL 2 - Decentralize Facebook Promotion - Create Your Own Event & Push it
Because of these two major limitations, we've come up with a new strategy. Up until now, every money bomb has been centralized around a main website and ONLY ONE Facebook event. For 11/11/11, we're planning to decentralize promotion into hundreds or thousands of individual Facebook events, instead of using only one centralized event. Everybody that wanted to help promote the money bomb would create their own event, invite all their friends and use it for promotion. The idea would be to promote your own event to build an attendee list that you can then use to push people to pledge on the official website. With this decentralized approach to using Facebook events, we won't have to worry about losing the ability to mass message attendees on the day of the event, because with so many events floating around on Facebook, you'll most likely never hit the attendee limit that causes you to lose your messaging ability. And even if you do hit the limit, all you need to do is remove a couple attendees in order to get under the limit and restore your messaging ability and then you can just create an entirely new event and start pushing that instead. Just keep an eye on the "Message Guests" button on your event. If it disappears, you'll know you're currently over the limit. All that you really need to worry about is forgetting to send out a mass message reminding your attendees to donate on the day of the event. You should also keep them up to date with the money bomb and send them promotion techniques by linking them to this planning thread. Under the "Facebook Promotion" section below, you'll find instructions on how to setup your own event, including a banner you can use.
Build a Facebook Messaging List by Setting Your Event to the Maximum Four Month Duration
There are additional details you need to be aware of when creating your own event. For example, once the event ends, you will lose all messaging capability. To get around this limitation, set the event to the maximum duration, which is four months. The money bomb is on 11/11/11, so you would set the end of the event for 03/11/12. With this setting, even after the money bomb is officially over, you'll still be able to keep in contact with your attendee list for up to four months. You'll be able to mass message your attendee list promotion tips and information about upcoming money bombs just as if it was an email list. The only downside is that you'll lose contact with your list after four months. Again, instructions are provided below under the "Facebook Promotion" section.
Use Your Own Facebook Event Link to Track Your Promotion Progress & Create Competition
Another added benefit is that by creating your own event, you'll be able to track how many attendees you've managed to bring in through your own promotion efforts. Don't worry about other people spreading your own event link. They would have never been able to spread it if you hadn't made them aware of the event in the first place. Other people will begin to spread your link and because of that, you'll start to see your attendee list grow much faster. Using this data, you'll be able to see how much of a difference your promotion makes and figure out which strategies you should use to grow your attendee list at a faster rate. You'll also be able to challenge other people on who can create the largest attendee list before the money bomb. Just be sure not to go past the attendee limit or you'll lose your messaging capability for the event. Just be sure to watch the "Message Guests" button on the event. If the button disappears, remove a couple people from the event to get under the attendance limitation, create a new event and start promoting that instead. Promotion competition will push our pledges through the roof. You'll be able to keep track of all this through how many attendees you're picking up on your own event page.
Use Your Own Facebook Event to Push People to Pledge on the Official Website
1. Since you'll be using your own own Facebook event for promotion, you'll be the administrator and you'll able to control its content. The instructions below that tell you how to setup a Facebook event contain an event description I wrote that you can copy and paste. It describes the money bomb and urges people to pledge on the official website so we can collect their email address.
2. Another way is to post status updates on your event linking to the official website and urge them to pledge. Any newcomers that visit your event because of your promotion efforts will see your update at the top of the page about pledging on the main website.
3. You can message any new people individually that attend your event. Just thank them for attending and let them know about pledging on the main website also.
3. You can also mass message all your attendees to keep them updated on the progress of the money bomb by telling them the current pledge count on the website and urging them to pledge if they haven't already done so.
5. There is one other method you can use to push the website through your Facebook event. Under the event banner, hit the "Select Guests to Invite" button. Either select your entire friends list or only your Ron Paul friends, your choice. Before you hit "Submit," at the bottom of the pledge form is a link that says "Add a Personal Message." Click it, write a message asking your friends to donate to Ron Paul on the money bomb, but then link the official website in your message and urge them to pledge there also. This way you can advertise the pledge website by mass mailing your friends about it through the event invitation feature.
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Facebook Promotion:
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How to Setup & Promote Your Own Facebook Event
1. On Facebook, click "Home" and on the left side of the screen click "Events."
2. On the events screen, click "Create an Event" and fill out the form with the details below.
3. After you're done setting up the event, check the section above to find out how to use your event to promote the official website.
4. Make sure to send out a mass message to your attendees on the 11th reminding them to donate!
Add an Event Photo: Use this image banner.
Start Time: November 11, 2011 - 12:00 AM
End Time: March 11, 2011 - 12:00 AM
(Four months is the maximum duration for a Facebook event. Use this setting so that you can continue to use your event's messaging ability even after the event has ended. You can then use your event as if it were an email list by sending promotion techniques and notifications about future money bombs.)
What are you Planning: Ron Paul's 11/11/11 "Support Them Now" Money Bomb
Where: RonPaul2012.com | SupportThemNow.com
More Info: See below for the event description...
How to Use Facebook Event Invitations to Push Your Friends to Pledge at the Official Website
1. Go to the Facebook Event page for the money bomb.
2. If you haven't done so already, hit the "I'm Attending" button near the top right corner of the screen.
3. On the left side of the screen under the Support Them Now banner, click the "Select Guests to Invite" button.
4. Check off all the people you want to invite.
5. At the bottom of the form, click on "Add a Personal Message" and urge them all to pledge at [url]www.SupportThemNow.com[/URL].
6. REMEMBER: This method is for using event invitations as a way to spread the website. You MUST include a message linking to the website. The goal here is not to get them to accept the event invitation, though that does help. We need to get 17,000 pledges.
7. If you have any friends that you know are definitely Ron Paul supporters, send them a message and ask them to pledge on the website.
Getting Around the Facebook Event Invitation Limit
1. To get around the Facebook event invitation limit, if Firefox is your browser, watch this tutorial.
2. Install this add-on.
3. Install this script.
4. Refresh the Facebook event page.
5. On the left side of the screen under the Black This Out banner, click the "Select Guests to Invite" button.
6. Your invitation box should now have a "Select All" option.
Post Status Updates & Comments on Ron Paul Facebook Pages
1. Either type Ron Paul in the Facebook search box and hit "See more results for Ron Paul" in the dropbox...
2. Or use all of the Ron Paul Facebook pages that I've linked at the bottom of this post. The pages with the most likes are higher in the list.
3. Go to the wall of any Ron Paul page and hit "Everyone."
4. Now post a status update on the wall about the money bomb so that everyone that visits the page will see it.
5. Post a new status update on these pages every so often to make sure new people visiting the page will always see it.
6. If the Ron Paul page or any other page posts an official status update, make sure to get in there and leave plenty of comments.
7. The best thing we can do is to leave comments and status updates in places where large numbers of Ron Paul supporters will see them.
Upload a Support Them Now Banner Ad to Advertise the Event
1. Save the following picture to your computer and upload it onto your Facebook profile as a status update.
2. It will show up as a large ad in your friend's news feeds. This ad is sized exactly for this purpose.
3. The best way to do this is to upload the picture as a status update on other Ron Paul Facebook pages.
Add this Email Pledge Widget to your Facebook Page
1. Go to this page
2. Click "Add to a Page" on the bottom left-hand column, and select the page in which you would like to add it.
3. Go to the page you selected, and click the Tab on the left side entitled "Welcome"
4. Enter the code provided below, and click "Save and view tab".
5. After you've saved the page, go to the page's Wall and click "Edit Page".
6. Under "Manage Permissions", look for the drop down menu titled "Default Landing Tab", and select "Welcome". Then save.
Code:
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Online Promotion:
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Advertise this Planning Thread on Facebook to Rally Everyone Around the Same Goals
1. In order to get everyone on the same page, we need to advertise this planning thread.
2. Below is a message you can post on Facebook along with the link to this thread.
Add these Email Pledge Banners to your Website
1. Help us obtain email pledges by adding these pledge banners to your website.
2. Just copy the following code and use it to install the pledge banner.
728 x 90:
Code:
180 x 350:
Code:
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YouTube Promotion:
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Notify your Subscribers by Re-Uploading a Support Them Now Promotional Video
1. Download and install a program that lets you download videos from YouTube. I personally use Orbit Downloader.
2. Download any Support Them Now Promotional Video.
3. Re-Upload the video to your YouTube account. This will notify all your subscribers to watch the video.
4. This is the easiest and fastest way to spread Support Them Now across YouTube!
Add Annotated Messages to All your Current & Future Ron Paul Videos
1. On all current and future Ron Paul related videos, please add an annotation to the video linking to SupportThemNow.com.
2. Annotations are interchangeable messages that pop up on the video player wherever and for however long you want them to.
3. Adding Your annotation to both the beginning of a video and the end will guarantee the Money Bomb message is seen by everyone.
4. Click Here for a tutorial. Annotations are the most powerful way to reach as many people on YouTube as possible.
Leave Video Comments About the Money Bomb Linking to SupportThemNow[dot]com
1. Search Ron Paul or other related terms on YouTube and filter the results to show you recently uploaded videos.
2. Leave comments about the money bomb on every Ron Paul video you can find.
3. Link to the official website in your comments. In order to add the link, you may need to alter it to SupportThemNow[dot]com.
4. Make sure to thumb up any other comments about the money bomb.
5. If you are the video uploader, making a comment will place it directly at the top of the comments section for all to see.
6. If the uploader thumbs up your comment, it will jump to the top. Send/PM the uploader a message asking them to do this for you.
Copy this Message & Send/PM it to as Many Ron Paul Video Uploaders as Possible
(When a good promotional video is released, I'll add the message here. We'll be using the BTO YouTube list.)
1. Again, search Ron Paul or other related terms on YouTube and filter the results to show you recently uploaded videos.
2. Any YouTube video you find that is not promoting the Money Bomb, please copy and send/PM the following message to the uploader.
3. This is the most effective thing we can do. It will help to get as many video uploaders aligned around the money bomb as possible.
4. The pre-written Copy & Paste message is located below...
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Off-line Promotion:
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Go to Ron Paul Events & Pass Out Flyers for Support Them Now
1. Go to Kinkos or another printing shop and have these flyers printed out.
Front:
JPG: http://supportthemnow.com/stncard.jpg
PSD: http://www.megaupload.com/?d=BFFF970W
Back:
JPG: http://supportthemnow.com/stncardback.jpg
PSD: http://www.megaupload.com/?d=34X9NUU8
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Ron Paul Related Facebook Pages:
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Main Facebook Pages
Ron Paul
Ron Paul 2012
Other Facebook Pages
Judge Andrew Napolitano
Peter Schiff
Thomas E. Woods Jr.
Ron Paul.com
Campaign for Liberty
InforWars
The Constitution
Proud to be an American
DailyPaul
Blue Republican
RON PAUL!
Ron Paul Revolution
Ron Paul Polls
Ron Paul 2012
Ron Paul 2012
Ron Paul Fans
Ron Paul Swag
Southeast liberty Project
1,000,000+ Citizens for Ron Paul & Jesse Ventura 2012
Over 1,000,000 fans for RON PAUL, after all "Freedom is popular."
Students for Ron Paul
Women for Ron Paul
Democrats For Ron Paul
Ron Paul 4 President
Ron Paul vs. Barack Obama in 2012
Ron Paul vs. Ben Bernanke
Americans for Dr. Ron Paul
The Revolution A Manifesto by Ron Paul
Ron Paul 'Constitutionally Correct' For President 2012
Life Would Be So Much Better With Ron Paul As President!
Farmers For Ron Paul
International Supporters For Ron Paul 2012
Ron Paul Fan Club
Veterans for Ron Paul 2012
Registering Republican Just to Vote for Ron Paul
Ron Paul's Republican Registration BOMB
Ron Paul's End the Fed
Ron Paul 2012 Directory
The Ron Paul Party
Ron Paul Homeschoolers
Ron Paul News
Ron Paul Fans
Ron Paul Forums
Ron Paul 2012
Ron Paul Club
Ron Paul Flix
Ron Paul Delegates
Ron Paul 2012
Ron Paul Friends
Ron Paul Designs
RON PAUL 2012
Students for Ron Paul
Christians for Ron Paul 2012
Girls 4 Ron Paul
Veterans for Ron Paul
Ron Paul Social Networking Coalition
Ron Paul is a hero!
Ron Paul 2012
For Liberty: How the Ron Paul Revolution Watered A Withered Tree of Liberty
Catholics for Ron Paul
Ron Paul Moneybomb HQ
Ron Paul Revolution Shirt
Ron Paul for President
The Ron Paul Tab Revolution: Put the "RP Tab" on My "Like Page"
Evangelicals For Ron Paul
Americans for Ron Paul 2012
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