How Rove has conducted himself while winning campaigns is a subject of no small controversy in political circles. It is frequently said of him, in hushed tones when political folks are doing the talking, that he leaves a trail of damage in his wake—a reference to the substantial number of people who have been hurt, politically and personally, through their encounters with him. Rove's reputation for winning is eclipsed only by his reputation for ruthlessness, and examples abound of his apparent willingness to cross moral and ethical lines.
In the opening pages of Bush's Brain, Wayne Slater describes an encounter with Rove while covering the 2000 campaign for the Dallas Morning News. Slater had written an article for that day's paper detailing Rove's history of dirty tricks, including a 1973 conference he had organized for young Republicans on how to orchestrate them. Rove was furious. "You're trying to ruin me!" Slater recalls him shouting. The anecdote points up one of the paradoxes of Rove's career. Articles like Slater's are surprisingly few, yet as I interviewed people who knew Rove, they brought up examples of unscrupulous tactics—some of them breathtaking—as a matter of course.
A typical instance occurred in the hard-fought 1996 race for a seat on the Alabama Supreme Court between Rove's client, Harold See, then a University of Alabama law professor, and the Democratic incumbent, Kenneth Ingram. According to someone who worked for him, Rove, dissatisfied with the campaign's progress, had flyers printed up—absent any trace of who was behind them—viciously attacking See and his family. "We were trying to craft a message to reach some of the blue-collar, lower-middle-class people," the staffer says. "You'd roll it up, put a rubber band around it, and paperboy it at houses late at night. I was told, 'Do not hand it to anybody, do not tell anybody who you're with, and if you can, borrow a car that doesn't have your tags.' So I borrowed a buddy's car [and drove] down the middle of the street … I had Hefty bags stuffed full of these rolled-up pamphlets, and I'd cruise the designated neighborhoods, throwing these things out with both hands and literally driving with my knees." The ploy left Rove's opponent at a loss. Ingram's staff realized that it would be fruitless to try to persuade the public that the See campaign was attacking its own candidate in order "to create a backlash against the Democrat," as Joe Perkins, who worked for Ingram, put it to me. Presumably the public would believe that Democrats were spreading terrible rumors about See and his family. "They just beat you down to your knees," Ingram said of being on the receiving end of Rove's attacks. See won the race.