When RudysReadingList was started, the goal was primarily to increase the influx of cash in response to the email from HQ. My thinking process on this goes like this:
1. On one hand, I like it that we have the additional goal of $12 million by the end of the month... that will create quite a stir if we hit that mark...
2. On the other hand, if we don't hit that mark, it could be a negative...
3. On the other hand, I want to believe that we can hit $12 million, and I actually think it is quite possible...
4. On the other hand, we could promote the goal of $12 million in the forums; just not on the web site...
5. On the other hand, if we promote it on the web site, it could add another dynamic to the Nov 30th efforts - people respond to a specific goal better than they respond to a general goal. In other words, "Help us raise more cash on Nov 30th" is a lot less exciting than "Help us hit our $12 million mark on Nov. 30th".
After thinking through all these points, I'm leaning towards taking the risk and leaving that goal on the web site. Yes, it's a risk. But generally speaking, the higher the risk, the higher the return.
I say we just leave it, and do what we can to mitigate any downside risk by promoting
www.RudysReadingList.com to the hilt and getting as many people on board as possible.
As we get closer to this coming Friday, we're going to see a lot more people jump on board, most of whom will see the $12 million as a realistic goal - it is those people who will make it happen. The Nov. 5th efforts exceeded most of our expectations, and that effort had it's naysayers as well.
If we don't hit the mark on Nov 30th, nothing really is lost - it was not an official campaign effort anyway - it's grassroots. I don't think the press would give it much coverage if we miss a goal. A headline like "
Unofficial Ron Paul Grassroots Effort fails to make fundraising goal on Nov 30th" isn't going to happen. That's just not news.
I don't think there is a whole lot of risk here by leaving that goal on the web site.
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