Agreed. It reached the specific target dead on.This ad is pure genius. Whoever came up with it needs to do more of them.
Those of you who don't like it, don't understand how to target different markets.
ABC News has learned that the “Big Dog” ad is part of a $429, 000 ad buy in Iowa and New Hampshire starting Monday through Dec. 20. That number includes $53, 000 in radio ads in Iowa and New Hampshire.
Aha! It indeed is targeting radios.
ABC News has learned that the “Big Dog” ad is part of a $429, 000 ad buy in Iowa and New Hampshire starting Monday through Dec. 20. That number includes $53, 000 in radio ads in Iowa and New Hampshire.
http://www.kgoam810.com/rssItem.asp?feedid=112&itemid=29764591
Assuming ~$35 per 30-second radio advertising cost, that's about 1500 plays over the next 2 weeks.
Guys,
look at Ron Pauls facebook page, this ad has more likes then anything else on the page, and it was just posted!
I liked the ad not for the content so much as it's portrays Dr. Paul as "kicking butt and cleaning house" That STRONG tone is needed!