Second Draft of USA Today Ad

[Ron Paul in 2008]

As the creator of the original ad, I tried my best to lobby to keep the ad as is. It ran in an even bolder version in New Hampshire and I had nothing but positive feedback from folks on the ground there.

I was told that carol paul autograhped a copy and commented on how much she liked it.

The whole hook of the ad was the fathers speaking in THEIR voice....the hook is now gone and so will be half the people who see the ad but wont be intrigued enough to read it through.....

Even those who do read the whole thing will never have the EMOTIONAL experience that the original evoked from its readers...

Nonethless, it's still better than nothing...

Welcome to the world of "politically correct" libertarianism.....

Everyone agrees that its much better now. The only thing that was taken out that I think shouldnt have been was the part about both parties being controlled. That should be reinstated.

 

[acmegeek]

How about a design suggestion instead of a text change?

We can debate copy forever, but more important than getting every word right is getting people to notice, period. We simply need people to stop as the flip through the pages, arch one eye, and say "Hey, just who is this guy?"

If we can get people to at least recognize Ron Paul's name and be interested in finding out more, then this ad will have done it's job. If people actually read the ad and make a decision based on it, then that's a huge bonus.

That being said, I own a small web development/design company and my natural inclination is to try to redesign things. So I redesigned the ad, at least the graphic part of it. I didn't touch the text, in fact, I simply overlaid the text from the current draft. So, understand that the text and faces, don't looke all that great because they were just copied from the low res web version.

But all the rest is done in Illustrator and could scale to be as big as a bus. (or more I guess)

Let me know what you think!

http://s3os.com/misc/ron_paul_ad.jpg

Thanks for looking!

Sam aka AcmeGeek

http://www.RonRox.com

 

[Electrostatic]

Much, Much Much better.. Awesome Job. Thank you.

 

[Bryan]

See the new updates here:
http://www.ronpaulforums.com/showthread.php?t=37186