Wait, how did you get that from that? That poll did not make me come to the same conclusion because I would have had to make some very risky assumptions about the nature of women vs. men, a.k.a. stereotyping. I'm not saying that's bad, but it's not really foolproof, to say the least.
How I got from here to there:
Ron has run a completely "logical" campaign for several years. There's the study.
During that time, he has failed on every occasion to attract women.
If women aren't willing to vote for him, there must be a reason. Women and men both get the same information about Ron Paul but come to different conclusions.
So maybe it might just be that what Ron says is registering with men, but not women. What Ron says is usually part of some non-linear idea he has in his head. When he gets asked about a specific issue, he doesn't give a solution. Instead, he takes forever and a day to describe how he gets to a specific answer. Pretty much like I'm doing right now.
Explaining yourself is fine, sure, but there's no reason to explain things when you aren't asked to. Men respond well to the thought-process of getting from here to there, and women see it as if the speaker is trying to convince them of something. I'm not saying that women aren't capable of using their brain, nor am I saying that women are stupid.
Go look at advertising in a male-oriented magazine and then go look at a female-oriented magazine and I bet you'll see that the sales process to convert each demographic into a sale is completely different.