Forget another Blimp......we need grassroots commercials on TV!!!

[parocks]

I think that we could make some solid commercials of all types, and the market can decide what gets aired. If the Ron Paul message is going out, I'd want the campaign to approve these commercials in some way.

Wrong. Our biggest problem is credibility among current GOP voters.

The best way to address this is to hammer home Ron's record and clarify the points both he and the campaign have done a poor job of doing.

An example of this would be his military service, predicting where Osama bin Laden was in 2003 and outlining a strategy to obtain him, being pro-family values (also addresses the drug issue,) being a doctor and understanding health care, and his endorsement from Reagan.

 

[parocks]

I think that we could make some solid commercials of all types, and the market can decide what gets aired. If the Ron Paul message is going out, I'd want the campaign to approve these commercials in some way.

Wrong. Our biggest problem is credibility among current GOP voters.

The best way to address this is to hammer home Ron's record and clarify the points both he and the campaign have done a poor job of doing.

An example of this would be his military service, predicting where Osama bin Laden was in 2003 and outlining a strategy to obtain him, being pro-family values (also addresses the drug issue,) being a doctor and understanding health care, and his endorsement from Reagan.

 

[parocks]

I looked at 4 weeks in just Ames as a run up to the straw poll, it starts July 22, so you're missing some already,
but that ranges from $3K to $6K.

Here's a site I found for movie theater advertising: http://www.movieadvertising.com/

Go to create plan and you can get an idea of how much it costs.

For example, this is what I got when selecting every city in Iowa that they have available, and selecting a 14 week plan:

 

[parocks]

On a different thread there was a discussion about a "contest" of sorts. This was an interview with Ron Paul about the idea of using non professionally produced clips. I would say that yes, there are circumstances that they would use grassroots commercials. What is important is finding out what format the tv stations want the clips in.
So, we need clips that meet those specifications.

I wonder if the official campaign would be receptive to using grassroots tube clips for TV commercials?

 

[matt_]

As someone said a few posts back, Republicans love attacking Obama. A Ron Paul ad should go beyond that. People need to wake up to the fact that republicans and democrats are largely the same. You can go back many decades and show all presidents, regardless of party, push for an agenda of unconstitutional wars (Panama, Iraq, Somalia, Bosnia, Yugoslavia, Afghanistan, Iraq again, Libya, Pakistan, Yemen, .....), removal of personal freedom (eminent domain land seizure, warrantless wiretaps, no fly lists, terrorists watchlists, gun control, push for national ID card, ......), increased government spending, increased government debt, bailouts and laws that protect big corporations and limit competition, etc., etc., etc.

People were desperate for "change" in 2008, which is why Obama was elected. The people are now waking up to the fact that we've been had, and we don't have change, but a lot more of the same. An effective ad will show Ron Paul represents real change that people want, and the other snake oil salesmen (Romney, Perry, Santorum, etc.. etc. etc.) will give us the same as Obama, Bush, Clinton, and many others have given us for decades.

 

[Paul Or Nothing II]

As someone said a few posts back, Republicans love attacking Obama. A Ron Paul ad should go beyond that. People need to wake up to the fact that republicans and democrats are largely the same. You can go back many decades and show all presidents, regardless of party, push for an agenda of unconstitutional wars (Panama, Iraq, Somalia, Bosnia, Yugoslavia, Afghanistan, Iraq again, Libya, Pakistan, Yemen, .....), removal of personal freedom (eminent domain land seizure, warrantless wiretaps, no fly lists, terrorists watchlists, gun control, push for national ID card, ......), increased government spending, increased government debt, bailouts and laws that protect big corporations and limit competition, etc., etc., etc.

People were desperate for "change" in 2008, which is why Obama was elected. The people are now waking up to the fact that we've been had, and we don't have change, but a lot more of the same. An effective ad will show Ron Paul represents real change that people want, and the other snake oil salesmen (Romney, Perry, Santorum, etc.. etc. etc.) will give us the same as Obama, Bush, Clinton, and many others have given us for decades.

I agree, all other candidates will be bashing Obama as well so Ron should move towards focusing on other more issues, of course, he should underline what Obama has failed to do when need be but that should NOT be his or campaign's focus, if we want to sell Ron as something different than all the other status quo candidate who play the game of of the Rep-Dem duopoly.

Further, if we really want to America becoming more libertarian then Ron must make the libertarian message attractive to the American people, only then will we see real change in the long-run; even if Obama-bashing & pandering to the voters got Ron elected, he won't be able to change much if people themselves aren't pushed towards the libertarian roots of the country.

 

[mconder]

So...has anyone started the chipin yet? We should get one going for that theater idea. We should get it link on ronpaulforums, dailypaul and everywhere else we can.

 

[mconder]

I've started a chipin called Ron Paul Movie Theater Ads.

http://ronpaulmovietheaterads.chipin.com/ron-paul-movie-theater-ads

 

[mconder]

Here's a site I found for movie theater advertising: http://www.movieadvertising.com/

Go to create plan and you can get an idea of how much it costs.

For example, this is what I got when selecting every city in Iowa that they have available, and selecting a 14 week plan:

Called this people to find out about theater ads. He said he doesn't think they allow political ads, but he's going to check into for us.

 

[kazmlsj]

Honest media support is a great use of resources. Gotta counter-act the MSM drivel. People watch TV.

 

[Deborah K]

I've started a chipin called Ron Paul Movie Theater Ads.

http://ronpaulmovietheaterads.chipin.com/ron-paul-movie-theater-ads

This may be jumping the gun a bit. I think we need to find out how much the ads will cost in Iowa and then set up a plan of action:

1. Do we do this independent of the campaign?

2. Who is willing to make the clips? (Corey, Chris, you guys in?)

3. Decide what will be in the clips.

4. Find out the format TV stations need to run them (as someone has already suggested).

 

[Billay]

We need commercials to respond to Pawlentys in the Ames market so we can compete in the straw poll.

 

[Deborah K]

i understand what your doing but all stats and evidence shows direct marketing is #1 period and gets more feedback and action than any tv ads. they all work hand in hand for sure but direct marketing in iowa is #1 goal and should be!!

vessol who was the guy we heard at cpac? the direct marketing guy?? deborah shoot vessol rpf member a message he knows the guys name. direct marketing is the key . i would sell my soul on it!! door to door and direct marketing is the key. radio asds and tv ads and ron paul ballooons all have their place in marketing but direct marketing is what gets results!! if we want to reach iowans directly .then we need to fund a direct mailing campaign!!

I would love to see you direct a full on mailing campaign in iowa all stats prove the junk mail campaigns work and show better results. i will have to get the name of the guy me and vessol heard speak at cpac!!

I'm really not interested in doing direct mailing anymore, SB. I do see the need for it, but my interests lie in getting Ron's message to as many sheeple as possible and I strongly believe that TV ads during primetime are the way to go. No one can do ads like RPF members can and I think if we put our heads together we could knock this out of the park.

Look, I understand that funding is needed elsewhere and I'm not trying to derail that. All I'm doing is putting forth an idea that I believe will be strongly effective for Ron's campaign. The average Joe and Jane need to know about him. We can send a message that directly impacts their lives. If only the entire nation knew who Ron Paul really is.

People are free to invest in this campaign in any way they see fit. If this never gets off the ground, then it wasn't meant to be.

 

[1836]

GREAT IDEA!!!! +rep

 

[pipewerKz]

This is a really good idea.

I think we own the Internet. We need the TV and the movie theater ads. The primaries are about Republicans and we need to focus on them as our core group. Once Ron wins then we go after the Dem voters.

I would love for people that don't get on the Internet to see some of the YouTube videos that the community has made.

I will be donating towards this, we should work to get the details other posters mentioned about the campaign, rules, etc.

 

[Michigan Robin]

What a great idea. I will so donate to this cause! I remember watching a video from Slate on how to advertise on major cable networks (Fox, MSNBC, CNN) through google tv ads. If you advertise on off peak hours, say 1am to 3am, the cost per ad can be as low as 100 dollars. Watch the vid below to see how Slate did it. In the end their ad played 54 times and cost only $1,300 to run (again on off peak hours).

How I ran an Ad on Fox - Slate TV
http://www.slatev.com/video/how-i-ran-ad-fox-news/

So to all of you who mentioned Google TV Ads as a possible avenue to go about this, it looks like this is definitely a viable way to go. Now we just need some ads...

 

[Paul4Prez]

We need commercials to respond to Pawlentys in the Ames market so we can compete in the straw poll.

Agreed. Pawlenty's ad buy by itself has made the news -- Ron Paul's would as well.

As for direct mail, it may generate more leads for campaign volunteers, but for most people, "direct" describes the route it takes to the trash. Repeated TV ads can move the needle in the primaries, and, if done correctly, help overcome the "fringe candidate" label the media has unfairly given him.

 

[Paul Or Nothing II]

I'm really not interested in doing direct mailing anymore, SB. I do see the need for it, but my interests lie in getting Ron's message to as many sheeple as possible and I strongly believe that TV ads during primetime are the way to go. No one can do ads like RPF members can and I think if we put our heads together we could knock this out of the park.

Look, I understand that funding is needed elsewhere and I'm not trying to derail that. All I'm doing is putting forth an idea that I believe will be strongly effective for Ron's campaign. The average Joe and Jane need to know about him. We can send a message that directly impacts their lives. If only the entire nation knew who Ron Paul really is.

People are free to invest in this campaign in any way they see fit. If this never gets off the ground, then it wasn't meant to be.

+1

I say Yay to TV ads, Nay to theater ads

 

[libertythor]

The official campaign will probably do plenty of direct mailing, since that was a large focus last time. I think the movie theater ads would work well in a caucus state like Iowa because entire families do go to the movies, and in a lot of Iowa small towns caucuses can be family and social events. On the other hand, the theater ads probably wouldn't be as effective in primary states.

 

[reduen]

Don't you all think that any ads that we might run as a grassroots project should be focused on getting new voters and independents etc... to register and vote for Ron Paul in the primaries? This is what makes the most sense to me. However, on the other hand we could just raise enough money to do it all.....