Forget another Blimp......we need grassroots commercials on TV!!!

[Deborah K]

Iowa Projects should add a television advertisement project. OPERATION BOOBTOOB

+rep! LOL!

 

[rockandrollsouls]

I agree. It hit me hard today... as I was driving through my neighborhood and surrounding towns, I thought about what it would take for Ron to win them in a primary....and the state.

Honestly, the only way you stand a chance of reaching that many people is through TV. Converting some people and hoping they convert others is too slow of a process.

I think the main goal should be to reach millions of sheeple. Starting in Iowa.

 

[07041826]

What about an ad like this one: We could show how each of the Republican challengers is less conservative than Ron by comparing their statements to Dems that GOP voters dislike. (Obama, etc) I remember thinking the ad was really effective.

 

[Deborah K]

What about an ad like this one: We could show how each of the Republican challengers is less conservative than Ron by comparing their statements to Dems that GOP voters dislike. (Obama, etc) I remember thinking the ad was really effective.

I live in Cali and when my husband and I watched that ad for the first time, we both knew instantly that her goose was cooked. Good thinking!

 

[trey4sports]

I agree. It hit me hard today... as I was driving through my neighborhood and surrounding towns, I thought about what it would take for Ron to win them in a primary....and the state.

Honestly, the only way you stand a chance of reaching that many people is through TV. Converting some people and hoping they convert others is too slow of a process.

Steve has said multiple times that TV ads provide a much lower rate of return as opposed to direct mail.

 

[nbhadja]

I am not a big fan of movie theater ads because often times the theaters are empty, people who go to the theaters show up late after the ads end and before the previews start, a lot of kids are at the movies which is a waste for advertising.

I think we should do TV ads or mail ads in Iowa and NH, especially Iowa. Blanket Iowa TV with Ron Paul ads.

These ads should not only briefly bash Obama, but they should make it known that Ron Paul has been right all of this time about the Fed and Wars, and attack the other candidates briefly (Romney being a flip flopper, Cain being a former Federal Reserve member etc) and maybe put something about the other candidates copying Ron Paul with empty words while Ron Paul has 30 years of voting record to back it up instead of a random flip flop like the other candidates have.

 

[Deborah K]

Steve has said multiple times that TV ads provide a much lower rate of return as opposed to direct mail.

Sheeple are more likely to respond to, and remember an effective ad on TV, than they are to 'junk' (political) mail. It's the sheeple we need to reach.

 

[rockandrollsouls]

When you run terrible TV ads from the stone-age, this can happen.

I don't have "hard numbers," but look at how well we fared when High Tide premiered. That wasn't a coincidence.

Steve has said multiple times that TV ads provide a much lower rate of return as opposed to direct mail.

 

[Paul4Prez]

I started a similar thread yesterday, here:

http://www.ronpaulforums.com/showthread.php?299685-Ron-Paul-video-ad-ideas

Just throwing some ideas out there, for the more creative types to run with.... Keep these under 30 (or 60) seconds for TV:

Ron Paul is good people ad: introduce him to the voters, stay away from political stances. Show wife and family, high school track champion, Duke medical school, US Air Force officer, physician, respected Congressman with impressive electoral record (testimonial from constituent?) Circulate with other issue-based ads. Shows that he's not the kooky fringe candidate people were told about.

Ron Paul, the modern day Founding Father: show picture of real Founding Father with relevant quote, followed by Ron Paul speaking live and saying something similar, with large crowd cheering. George Washington (foreign policy), Thomas Jefferson (small government/freedom), Ben Franklin (monetary policy), Andrew Jackson (Bank of the US/Federal Reserve). Shows that his positions are as American as the 4th of July. Subtly shows that he has massive support, not "passionate but limited".

Ron Paul on the big issues -- war, balanced budget, freedom -- printed highlights of consistent record, taxpayer's friend, clips from speeches. Shows that he is mainstream where it matters. (A great slogan, actually: "Mainstream Where (When?) it Matters")

Try to make all of these TV ready -- no clips from shows that would need to grant permission, no copyrighted music

Other ideas? How about a contest? Vote for the best, and then set up a chip-in to air them.

 

[Paul4Prez]

I would vote no on movie theater ads -- they will tick people off who are going to the movies to escape politics and everyday life. TV is fair game.

I wouldn't focus on divisive social issues. Ron Paul will never be pro-life enough, or anti-immigration enough, or pro-real defense, or pro-marriage enough to please all of the so-cons and neo-cons, and ads like that could weaken his appeal to independents and libertarians.

I would focus on the issues where the majority of Americans are with him: smaller government, balanced budgets, and an end to the never-ending wars.

Our main task isn't to convince the hardcore Republicans who don't like him why they should change their minds, it's to convince the 40+ percent who already view him favorably that he is a legitimate contender worth voting for.

 

[speciallyblend]

Sheeple are more likely to respond to, and remember an effective ad on TV, than they are to 'junk' (political) mail. It's the sheeple we need to reach.

i understand what your doing but all stats and evidence shows direct marketing is #1 period and gets more feedback and action than any tv ads. they all work hand in hand for sure but direct marketing in iowa is #1 goal and should be!!

vessol who was the guy we heard at cpac? the direct marketing guy?? deborah shoot vessol rpf member a message he knows the guys name. direct marketing is the key . i would sell my soul on it!! door to door and direct marketing is the key. radio asds and tv ads and ron paul ballooons all have their place in marketing but direct marketing is what gets results!! if we want to reach iowans directly .then we need to fund a direct mailing campaign!!

I would love to see you direct a full on mailing campaign in iowa all stats prove the junk mail campaigns work and show better results. i will have to get the name of the guy me and vessol heard speak at cpac!!

 

[Paulistinian]

I would vote no on movie theater ads -- they will tick people off who are going to the movies to escape politics and everyday life. TV is fair game.

I had never considered that! Good thinking

 

[Sentinelrv]

I just find that hard to believe. I would think that a TV commercial (which is both visual and auditory) would have the most affect on people. Are you sure it's not just because campaigns produce ineffective commercials? TV commercials can take you through an energizing emotional experience if produced correctly. Written material has a hard time delivering the same effect.

 

[speciallyblend]

I just find that hard to believe. I would think that a TV commercial (which is both visual and auditory) would have the most affect on people. Are you sure it's not just because campaigns produce ineffective commercials? TV commercials can take you through an energizing emotional experience if produced correctly. Written material has a hard time delivering the same effect.

the guy i saw speak at cpac on direct marketing showed stats and feed back and what delivered proven results with stats! i was surprised myself. It was michael and other attendies that encouraged me to go to this speech! vessol and me both were there. I was surprised but to be honest when you look at door to door knocking and canvassing etc. direct marketing is the key to it all!! tvs ads do not get folks to caucus direct marketing and door knocking do. the stats show it. once i find the guys name and links i wil post the info!! if you get 3 millions mailings and only 2-5% respond and act. you have a 100% effective mailing!! something along those lines but he went into more detail of course then i am!! once vessol wakes up in the morning. i will post the info. deb k will find it very interesting

i am not against tv ads ,i want all multi-level marketing to happen on all levels. it is money that is lacking!!

 

[Paul Or Nothing II]

+1

I agree TV ads on Fox & such would be great. I'd suggested a long time ago that we should book time through GoogleTVAds & use Ron's own little clips from the House to demonstrate how he "predicted 9/11"-like attack in late 90s then he predicted the housing bubble, we can use some clips from 80s as well if possible, to underline his consistency.

 

[parocks]

I like the general TV ad idea.

I'm not sure I entirely agree with some of the specifics. I would think "start with cable tv" local to specific markets, and specific tv ads tailored to specific tv stations
or shows. I would also consider the idea of negative ads. How about letting the professionals take care of the message? If there's a request for content from
the campaign for content, and there might be, working on tv ads that they can put on tv themselves would be great work. I guess I just like the idea that the campaign approves of TV commercials that go out explicitly tied to Ron Paul. One way to go is just to have the campaign approve these commercials as part of this process.

But I like the idea of negative ads, that don't mention Ron Paul anywhere, and chipins to fund them, if that works. Because if you're attacking, oh, Romney, there are plenty of candidates who would like to spread that message. You could go to somewhere like Free Republic, and say "hey, do you want to support Palin? well, Romney is the biggest threat to Palin. Watch this video clip, we're airing this in on Nashua cable, you want to get this message out?" The Palin people over there really are looking for something to do, it appears, they're itching to give money. Sell them on the idea of buying a negative antiRomney ad for Palin.

I've heard a rumor that another Blimp is being planned. The last one cost 3/4 of a million bucks and was raised by the grassroots for the most part. If we can raise that kind of money for a blimp, why not get all of our best tube producers and start putting together a series of commercials to be aired on major TV stations during prime news programs and hit shows?

Like it or not, if we don't introduce Dr. Paul to the sheeple, he can not and will not win. He just isn't getting the free air time that the other candidates are getting. He is a uniter - he is the only candidate who appeals to democrats and republicans alike - these forums are a classic example of that and we can do commercials that appeal to both sides.

Ads should be 15 and 30 second spots run during prime time on FOX, CNN, MSNBC, CBS, NBC, ABC, MTV, VH1, BET, and so on! We can make the tubes for free and fund raise to get them on the air! C4L and other orgs. could help with this.

I've been out of the loop for a while due to a family tragedy, so if this idea has already been floated, my apologies. But just think of it..... here are some ideas....

an ad regarding style over substance and run Romney's back peddling against Paul's consistent record.

anti-war, non-interventionism against Obama's war mongering and broken promises to get out of the war and close gitmo, etc.

Paul and sound money, free markets, and the fed run amok vs. Bernanke.


....... all in their own words......

and there are plenty of photos, stories, and people who can vouch for him when the race card gets played again -

whaddya think?

 

[parocks]

I'd like to see how much a half hour of des moines tv the night before the ames straw poll would cost. Or right before. Like at 1pm saturday. Often the networks have "paid programming" throughout the day on weekends if there's no sports. I would guess not too many thousand. Can we do that, put together a half hour show?
woi abc 5 has paid programming on sat from 12-3 next saturday. I'd like to hear "the story of Robert Taft" in the 30 minute TV show. Maybe someone could tell the story of how neoconservatives got their name. Ron Paul is more in the tradition of Taft than Trotsky. Perhaps those stories aren't appropriate for a 30 minute show. How much would 3 hours straight cost?

 

[parocks]

Republicans love attacking Obama.

excellent idea. now, do we focus on the early primary states or go nationwide? personally i think it makes sense to stick to the early states first, and attack obama hard in the ads. that will generate publicity, and old-guard republicans eat up the "it's obama's fault" crap.

id say things about obama no official campaign could. straight truth. call him out on every broken promise, every deception. find every contradiction the man has made and throw them in his face harder than anyone else. this might not do much to spread the message, but it'll earn press and, oddly enough, i really think it would make mainstream repubs view ron as a more serious contender.

 

[parocks]

Agree. Make the product then sell it.

As I see it, you can have a page of a website, or an whole site, dedicated to a number of you tubes of videos.
and chip ins attached to each one. "here's the ad, and the terms of the deal, and a deadline perhaps."

Prior to that stage, we determine what format the tv station(s) want the commercials in. We want to make sure that the commercials we make are
completely compatible with whatever systems they have in place at various tv stations. After that, we'd need to find out the costs.

It's not expensive to do a TV commercial. I've done it, on my computer, 10 years ago. Anyone can do it with the computer they have now, probably.

If there's a system in place, where tv commercials can be uploaded, I might participate in this game. And I think you'll find lots of people very willing and able to do this.

I think the TV commercial route is very good; better than a blimp. I think the most effective way of getting this done is for someone 'in the industry' to make a video (or get the rights to one existing that relates to 2012) and then start the Chipin as "We want to air THIS video in Iowa, we need $x,xxx to do so, please help."

I think if the videa is good, it will draw in the money easier than just having an open ended concept of airing "a commercial". Make the product then sell it and in that order kind of logic.

 

[parocks]

http://en.wikipedia.org/wiki/WOI-DT

If anyone is contacting anyone, I would be interested in knowing if any half hour blocks are available on that station on the day of the Ames Straw Poll.
If a 3 hour block was available, and how much all of that costs.

http://www.myabc5.com/Global/story.asp?S=3667449&nav=menu115_6_6

http://en.wikipedia.org/wiki/List_of_television_stations_in_Iowa
http://en.wikipedia.org/wiki/List_of_television_stations_in_New_Hampshire
http://en.wikipedia.org/wiki/List_of_television_stations_in_South_Carolina