Draft of USA Today Ad

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In so far as USA Today, it was founded on the premise of "less is better". They knew that trend then and for the future, that a large segment of the poulation are and will be reading less. Have a look at their stories vs. the same coverage in let's say the NY Times.

My opinion is also that it appears clutterd, and does not lend itself to USA Today's reader.

Many thanks again for what you have done.

No no no. USA Today readers like pictures. They like different and creative. When they see this ad they'll say, "Hey! This blends in really nice with the rest of the newspaper, yet it's creative enough to catch my fancy! Who is this guy, Ron Paul? Never heard of him, but I will now read this fantastically put together ad and learn more! Thanks llepard!"

And then they will read the ad, go to ronpaul2008.com and donate and we all live happily ever after. It's like shooting fish in a barrel. USA Today readers aren't stupid. They are business travelers and hotel stayers. They will have a lot of down time and will need something interesting to read and as I said, you could read this ad for days and not get bored. It would be a shame to eliminate anything from this beautiful ad because it is perfect for our target audience.
 
Suggestions...

#1- I don't know anything about the gov planning a military draft and I doubt that it will ever be implemented. Its debateable so to put it right off the bat will take away from the legitimacy of the message.

#2- Instead of saying Ron Paul "would" end... say Ron Paul "will".

Ex: Ron Paul will end inflation and the IRS.

#3- The founding fathers' warned us about mass immigration. I will definitely include it and it will certainly grap a readers attention. Here is what Thomas Jefferson said about immigration:

http://etext.lib.virginia.edu/jefferson/quotations/jeff1280.htm

Thomas Jefferson quotes said:
"[Is] rapid population [growth] by as great importations of foreigners as possible... founded in good policy?... They will bring with them the principles of the governments they leave, imbibed in their early youth; or, if able to throw them off, it will be in exchange for an unbounded licentiousness, passing, as is usual, from one extreme to another. It would be a miracle were they to stop precisely at the point of temperate liberty. These principles, with their language, they will transmit to their children. In proportion to their number, they will share with us the legislation. They will infuse into it their spirit, warp and bias its direction, and render it a heterogeneous, incoherent, distracted mass... If they come of themselves, they are entitled to all the rights of citizenship: but I doubt the expediency of inviting them by extraordinary encouragements." --Thomas Jefferson: Notes on Virginia Q.VIII, 1782. ME 2:118

"A first question is, whether it is desirable for us to receive at present the dissolute and demoralized handicraftsmen of the old cities of Europe? A second and more difficult one is, when even good handicraftsmen arrive here, is it better for them to set up their trade, or go to the culture of the earth? Whether their labor in their trade is worth more than their labor on the soil, increased by the creative energies of the earth?" --Thomas Jefferson to J. Lithgow, 1805. ME 11:56

"Although as to other foreigners it is thought better to discourage their settling together in large masses, wherein, as in our German settlements, they preserve for a long time their own languages, habits, and principles of government, and that they should distribute themselves sparsely among the natives for quicker amalgamation, yet English emigrants are without this inconvenience. They differ from us little but in their principles of government, and most of those (merchants excepted) who come here, are sufficiently disposed to adopt ours." --Thomas Jefferson to George Flower, 1817. ME 15:140
 
Give USA Today readers a smidge of credit - at least they are reading rather than sitting at home half asleep on the sofa allowing their brains to be Hannitized!

I don't think it is overly words or cluttered.

I think it will play well to the target audience.

I agree that saying "We the Founders support..." should be changed, but that's my opinion and it's Llepard's money.

I agree that too many chefs spoil the soup.

If people think they can do better, pony up, or get 1200 people to chip in $100 and do your own.
 
No no no. USA Today readers like pictures. They like different and creative. When they see this ad they'll say, "Hey! This blends in really nice with the rest of the newspaper, yet it's creative enough to catch my fancy! Who is this guy, Ron Paul? Never heard of him, but I will now read this fantastically put together ad and learn more! Thanks llepard!"

BINGO. Ron Paul Fan has it nailed. USA Today is a totally different kind of newspaper than all the others.
 
BINGO. Ron Paul Fan has it nailed. USA Today is a totally different kind of newspaper than all the others.

Maybe, but I think at least the part about political parties should be changed, it should mention somewhere what he is running for (the nomination of the republican party),
 
Everyone here seems to have forgot WHEN this ad will be run

It will be run the DAY BEFORE THANKSGIVING.
-It will be one of if not the largest family travel day of the year.
-Mothers/fathers sitting in the front seat of the car reading the paper while their spouse drives to grandma's.
-Family's aboard airplanes and in airports trying to find something, anything to read to help pass the time during the delays.
-This paper will be the paper that is laying around the house during Thanksgiving. -This will create the largest opportunity yet this year for "political discussion" between family members.
-I think this paper will be read by over 6-8 million readers instead of the usual much lower count.
-People actually have time to read an ad like this on this particular day.


This is the single best day of THE ENTIRE DECADE to run this ad.


GREAT JOB.
 
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Maybe, but I think at least the part about political parties should be changed, it should mention somewhere what he is running for (the nomination of the republican party),

You mean YES! RON PAUL FAN IS RIGHT AS USUAL! I agree with you though, he is running as a Republican. Minor adjustments like this and grammatical errors I like. But complete overhaul I think would be a horrendous mistake.
 
Everyone here seems to have forgot WHEN this ad will be run

It will be run the DAY BEFORE THANKSGIVING.
-It will be one of if not the largest family travel days of the year.
-Mothers/fathers sitting in the front seat of the car reading the paper while their spouse drives to grandma's.
-Family's aboard airplanes and in airports trying to find something, anything to read to help pass the time during the delays.
-This paper will be the paper that is laying around the house during Thanksgiving. -This will create the largest opportunity yet this year for "political discussion" between family members.
-I think this paper will be read by over 6-8 million readers instead of the usual much lower count.
-People actually have time to read an ad like this on this particular day.


This is the single best day of THE ENTIRE DECADE to run this ad.


GREAT JOB.

Well, OK, I didn't know that. But there are still some minor points that should be changed.
 
Maybe, but I think at least the part about political parties should be changed, it should mention somewhere what he is running for (the nomination of the republican party),

I agree that there are some things that should be changed and I have said so. The biggest one to me, had to do with money. I don't think Ron Paul has ever said he will get rid of Federal Reserve Notes. I'm not sure what to change it to, so that people will understand and not be freaked out, either.

I do think a previous poster had a good point in saying that in some of this, we may be biting off more than we can chew.

It's up to Llepard. It's his money.

Originally Posted by ronpaulyourmom
... the bottom about Ron Paul's record does nothing to establish why these are good ideas. It's the usual stuff that scares people off. Abolishing the IRS, replace money, what?!?! stuff like that...

I think a better idea is focus on one issue, the fall of the US dollar, and why Ron Paul is the solution to this problem. Then lets back it up with quotes and opinions from CNBC types (steve forbes? Kudlow? Santelli?). Old people who read the people will think about their savings, working professionals will think about their future, etc... If we're going to address this issue, lets use the whole ad to do it. We can make quick mentions about foreign policy and how this ties into the massive overspending.

Lets think about the audience and lets think about how we can really really break through and get them thinking, not bombard them.
 
I ditto some of the other comments regarding taking out the reference to the two parties and making it much clearer that Ron Paul is a candidate seeking the GOP nomination. In fact, you may want to insert the election dates for Iowa, New Hampshire, Nevada, and South Carolina. If the ad starts to seem crowded, then look to remove redundant language. My experience with campaign ads is that "less is more." The more blank space there is in an ad, the more the reader's attention will be drawn to the message.
 
Great. I would only change "we the fathers support...", for "Our founding fathers WOULD support ...". I would sound more real, and less ficticious

I agree with this wholeheartedly. I think wording it as if the founders are saying this is a bit presumptuous. Better for you, the writer of the ad to use their words as example. I find it puts me off just a bit worded the way it is.

Another thought, would it be possible to switch the pics so that all of them are facing the center of the page? It would be more 'balanced'. Like when you hang a pair of portraits, you always hang them so they 'face' each other rather than away from each other.

Nice job! Applause for you!!!!:):):):)
 
Ron Paul: "The Founders would be ASHAMED of us"

Might use that quote, which works well with suggestions about rephrasing from "We the Founders" to something like "The Founders would"...
 
In fact, you may want to insert the election dates for Iowa, New Hampshire, Nevada, and South Carolina.


Irrelevant to 98% of the readers since only around 2% of readers will be from those states.


There is an angle to this that is probably the right one. 70% of Americans want nothing to do with Republicans right now. We should promote Ron Paul first, Republican second.

The benefits of making it very much obvious that he is running as a Republican will be much more than offset by the negatives that are associated with the word "Republican" right now.

But if it could somehow be inserted as a secondary for people who are really interested then that would be fine.
 
Yeah know, in the time he has to put this together there is no way he can make everyone happy and no way to reach every single reader. If only 10% of the readership decides to vote for ron paul due to this ad, then that is 200,000 votes right there. Which would be less then one fiat dollar per vote.

Think about it.
 
Ron's picture/name needs to be larger and more at eye level in the ad. Thanks for what you are doing.
 
I dont want to be a negative Nancy, but are Joe and Jane American REALLY going to read all that? It's way too cluttered. I feel like, unless you like Paul, you're going to see all the text and skip over it

It's very well put together, but it's not eye-catching and people will get bored after the first sentence

it doesnt come off as cluttered on a full page...

i ran this ad in NH Union Leader and it looked great...

It's really gratifying to see my work being rolled out nationwide...I see you made some changes but it's all good..

thank you so much..
 
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