Draft of USA Today Ad

[american.swan]

I think this ad buy is great. I totally respect and agree with it. It reaches a good cross section of the population.

I want people to understand that this ad won't get bubba joe, bubba smith, and bubba henry to vote for ron paul because bubba don't buy newspapers. There is still much to be said about the benefits of good old fashion foot work.

 

[Mordechai Vanunu]

Don't use the word "revolution". It will turn off more conservative people. Just say the founders would support Ron Paul.

 

[bootstrap]

wording

near the top, change "set up" to "establish".

 

[max]

I agree with this wholeheartedly. I think wording it as if the founders are saying this is a bit presumptuous. Better for you, the writer of the ad to use their words as example. I find it puts me off just a bit worded the way it is.

Another thought, would it be possible to switch the pics so that all of them are facing the center of the page? It would be more 'balanced'. Like when you hang a pair of portraits, you always hang them so they 'face' each other rather than away from each other.

Nice job! Applause for you!!!!

the wording is fine as is...

americans need to be bitch slapped a little by the founders

too many cooks ruin the broth

 

[llepard]

Everyone here seems to have forgot WHEN this ad will be run

It will be run the DAY BEFORE THANKSGIVING.
-It will be one of if not the largest family travel day of the year.
-Mothers/fathers sitting in the front seat of the car reading the paper while their spouse drives to grandma's.
-Family's aboard airplanes and in airports trying to find something, anything to read to help pass the time during the delays.
-This paper will be the paper that is laying around the house during Thanksgiving. -This will create the largest opportunity yet this year for "political discussion" between family members.
-I think this paper will be read by over 6-8 million readers instead of the usual much lower count.
-People actually have time to read an ad like this on this particular day.


This is the single best day of THE ENTIRE DECADE to run this ad.


GREAT JOB.

Damn clever those RP supporters. I can't take credit for much, but running it on this day was my idea and I am really psyched because I am all about bang for the buck. This is a lot of money, for me, or anyone else. But when I thought about the impact it might have on this day I thought, hey, good risk/reward ratio.

Let's go for it. Just seemed right. I was afraid I would be ridiculed for doing it. eg: why are you wasting your money. or you are on an ego trip. Now I am glad I followed my gut. I really did feel like something or someone was speaking to me, telling me to do it. My deceased grandfather and father are looking down with pride, or so I hope. I sure miss them.

BTW, RP reminds me so much of my Grandfather it is scary.

 

[LibertyEagle]

One last thing I want to ask. Now that we have a version of "A New Hope" without the polygamy reference, would it be better to direct them to this new version, or is Stop Dreaming, still the one?

 

[LibertyEagle]

You go, llepard! We have not gotten this far without someone, something, looking over our shoulders. Of that, I feel sure.

 

[axiomata]

Can we add a colorful pie chart somewhere?

j/k, it looks great. I do agree with some of the suggestions mentioned though.

 

[MadOdorMachine]

I've been lurking on these boards for awhile now, but these advertisments Paulites are paying for has finally brought me to post. I think volunteering to create and pay for these ads are noble and selfless, some of them could do more harm than good. I should note that I'm 28, a Christian and a veteran currently employed with the Federal Government.

I can tell you that a lot of people will instantly skip this ad simply because of the draft statement. Is there any proof to this at all? If there isn't, scrap it asap. It's not credible and therefor makes the entire ad uncredible. It's damaging to Ron Pauls image and it will do the opposite of what's intended.

Change the perspective from singular to plural. In other words, change you & your to us & our. The way it's written right now looks like whoever wrote the article is pointing his finger at everyone else. It comes off as being judgemental and "holier than thou" the way it is currently written.

The bullet about the media also lacks punch. It makes no sense to bring up the MSM whenever, 1.) You're using them to get this very ad out. 2.) Trying to indicate that Ron Paul will communicate effectively. It's irrelevant and once again makes him look bad. It would be more effective if the comment was directed toward how the American people have come to expect lies and corruption from the government, and that Ron Paul has not taken any money from lobbyists or become corrupt in "X" number of years in Congress.

Other than that everything looks good, but those issues above are pretty damaging in my opinion. Kudos to the guys doing this, just becareful your plan doesn't backfire.

 

[Falseflagop]

My uncle was a WW2 veteran and recently died. He was like a grandfater and all he could talk about was RON PAUL because he helped the Vets!! Now he lived in NY and I asked him how do you know RON PAUL and he said from the Veteran letters he use to get, RON PAUL use to write to the Vets all the time. ANd he says I hope I make it to vote for him in Feb primaries but he died a month and a half ago. But his dream and our dream lives on RON PAUL will be our next PRES!! And with supporters like US we can do this!! Again thanks L !!

 

[Joey Wahoo]

I've been lurking on these boards for awhile now, but these advertisments Paulites are paying for has finally brought me to post. I think volunteering to create and pay for these ads are noble and selfless, some of them could do more harm than good. I should note that I'm 28, a Christian and a veteran currently employed with the Federal Government.

I can tell you that a lot of people will instantly skip this ad simply because of the draft statement. Is there any proof to this at all? If there isn't, scrap it asap. It's not credible and therefor makes the entire ad uncredible. It's damaging to Ron Pauls image and it will do the opposite of what's intended.

Change the perspective from singular to plural. In other words, change you & your to us & our. The way it's written right now looks like whoever wrote the article is pointing his finger at everyone else. It comes off as being judgemental and "holier than thou" the way it is currently written.

The bullet about the media also lacks punch. It makes no sense to bring up the MSM whenever, 1.) You're using them to get this very ad out. 2.) Trying to indicate that Ron Paul will communicate effectively. It's irrelevant and once again makes him look bad. It would be more effective if the comment was directed toward how the American people have come to expect lies and corruption from the government, and that Ron Paul has not taken any money from lobbyists or become corrupt in "X" number of years in Congress.

Other than that everything looks good, but those issues above are pretty damaging in my opinion. Kudos to the guys doing this, just becareful your plan doesn't backfire.

I love the ad, but I strongly agree with these comments. We continue to get great publicity in the MSM and they're no longer ignoring or laughing at us. Why provoke them with this ad? We gain nothing.

I also agree that the draft thing is a little over the top. I have no doubt that if we don't change our policies we'll someday have a draft but it comes off as a little paranoid right now.

But at the end of the day, its your baby, so go with what makes you happy.

God bless you for this.

 

[Bryan]

it doesnt come off as cluttered on a full page...

i ran this ad in NH Union Leader and it looked great...

It's really gratifying to see my work being rolled out nationwide...I see you made some changes but it's all good..

thank you so much..

No, thank you max. The central ingredient that make this ad so powerful is timeless.

 

[Ibtz]

I think the ad looks great!

 

[Benaiah]

I agree on the wording of "you and your" to "us and our."

 

[MsDoodahs]

I believe the reference to a draft should remain in the ad, because it promotes dialogue among Americans as to how further interventions in ever more places will be managed without one.

This will get the moms to look at RP and his message.

JMO.

MsD

 

[Midnight77]

December 16th needs to be prominently displayed in the Ad somewhere. It's in there, but not prominently enough.

This date needs to stick in people's minds.

 

[lastnymleft]

llepard - Well done, Sir. Well done.

Content issues aside, there's a structural issue I see in the ad. The 'Warnings' section is the 'Problem', and the 'Support RP' section is proposed as the 'Solution', but the link between the two is a bit sharp, and weak. You need a segue. I think RP's connection to the Constitution is that segue. Something like:

We warned...
We warned...
(etc)

Ron Paul is the undisputed Champion of the Constitution, having unwaveringly fought to defend it for over 30 years, and that's why we support the Ron Paul Revolution...
(or some such)

etc etc.

 

[Revolution9]

I dont want to be a negative Nancy, but are Joe and Jane American REALLY going to read all that? It's way too cluttered. I feel like, unless you like Paul, you're going to see all the text and skip over it

It's very well put together, but it's not eye-catching and people will get bored after the first sentence

Blah blah.. Run your own ad. His rocks.. You are implying people buy the newspaper to just look at the pretty pictures. Not much logic there as far as I can see.

Randy

 

[Revolution9]

Looks pretty for constitution buffs, but how many voters will this ad persuade? Not many in my view. USA Today readers tend not to be constitution buffs (understatement). How about making the ad look like a combination of a few of the slimjims...maybe with something catchy so that people read it.

Know your audience - USA Today readers. Pick up a copy of the USA Today and make an ad that is somewhat like the ads already in this newspaper. Also, might the NY Times be better, for though its a statist newspaper, many other newspaper editors and writers and publishers regularly read the NY Times, and don't read the USA Today. Also, it might make the NY Times writers write more favorably about the good Dr. Paul.

No offense, but I'm a huge Ron Paul fan and supporter and I would just pass right on by this founding fathers ad on an average day.

Horrible idea. Absolutely mockingly horrible.. What is with you busybodies on this thread. No question mark because it is a rhetorical statement.

Randy


Randy

 

[lastnymleft]

please compare it to the one we ran before the straw poll...

http://ronpaulmosaic.com/ad/ames_ad_ron_paul_140dpi.jpg

this actually caused the paper it was run in to have to do an extra printing.

If you're going to run that ad again, you might want to note that, in that context, "ensure" is the correct word, not "insure".