Draft of USA Today Ad

[MsDoodahs]

People will be stuck in airports, with plenty of time to sit and read this unique ad.

This is going to be fantastic!

 

[cien750hp]

main suggestion i have is make RON PAUL and his picture bigger and maybe use the r3VOLution sign instead of the word "revolution"
else its great man, your amazing for doing this!

 

[LJHudd]

LOVE the idea for this ad... it's going to be great, I can't wait to see it in the paper and it'll be awesome if it comes out the day before Thanksgiving.

Thank you for doing this.

 

[Shellshock1918]

Looks great!

 

[0zzy]

This might not fit the current version of the add, but I thought that a title along the lines of:

"I PERSONALLY JUST SPENT $123,123.00 TO TELL YOU THIS:"


If I knew one guy just spent so much money to tell me something, I think I would spend a little time to read it. I know this isn't the most humble approach, but it might catch some interest.

...THAT IS A LOT OF MONEY.
Coulda bought me a house!

But, I think it might not attract people. "Getting rid" of the Federal Reserve and IRS. and replacing the federal reserve notes with honest money. He wants competing currency though. Hrm... it's pretty good though

 

[t3rmin]

First time poster here, and let me begin by thanking you for doing this! You are a credit to us all, sir!

And to chime in with previous suggestions: I'd feature "Ron Paul" more prominently in bigger type; name recognition is huge and I didn't come away with his name stuck in my head, nor did it pop-out at first glance.

Less clutter - people have short attention spans. I hear all the time about web design that if you don't catch people within the first few seconds (the first glance), and on the first page (no scrolling), you've lost 'em. If you grab their attention with a few concise, interesting points, they'll be sure to hit the web for the details. And as somebody else mentioned, graphic designers will tell you white space can be more effective than more words, even if they're great words.

And finally I'd definitely be careful about conspiratorial language that'll automatically disqualify the rest of the message in some people's minds (this is a big one). You want people to understand this isn't politics as usual, but it's not a bunch of wackos, either. ;-)

Overall I love the theme and the black&white thing. I'm sure whatever you go with, it'll have a positive impact. I'm excited!

 

[son of liberty]

very, very classy. I love it.

 

[Texan4Life]

looks good. But one thing I would say would be to some how emphasize ronpaul2008.com as the official website. Like to make the text larger and/or bold or in parenthesis put " official campaign website". Or larger and centered above the others.

 

[paradoxalist]

First thanks to llepard for this generous and patriotic gesture.

The whole concept was brilliant. A few quick thoughts: you might emphasize the military donations, source it, whatever. Also emphasize the 5th of November, the idea that there is a grass fire movement that is spreading. It's about momentum!

You might consider a picture of Dr. Paul that is equivalent in size to the Founders. You might also insert a quote near the end, from Judge Andrew Napolitano that Ron Paul is the Thomas Jefferson of our day.

Anyway, this is damned awesome. Thanks again!

Adam

 

[ShowMeLiberty]

First, once again - my sincere THANKS to llepard and all involved in making this happen. What an inspiration you are for the rest of us.

As for critique, I agree with those who have suggested changing the "We the Founders" text to something like "the Founders would". Less presumptuous, more accurate.

Also agree that all of the "you must labor", "your growing debt" should be changed to "we" and "our". We're all in this together, right? Left as it is, it comes off sounding somewhat confrontational, "holier than thou", rather than what I assume is intended - we have a mess on our hands that we need to clean up together.

Lastly, I'd also cut the lines about two political parties and MSM, if only to make space for a larger picture of Ron Paul and a slightly larger font for the checkmark points at the bottom. Those checkmark points are what really convinced me that no one but Ron Paul is even qualified for the job!

Really looking forward to the ad's publication. What an outstanding day for the revolution that will be!

 

[rasheedwallace]

my hats off to you!

how much is all this costing?!

 

[Electrostatic]

Frankly I think its overdone. It's very preachy, and all the bullet points at the bottom about Ron Paul's record does nothing to establish why these are good ideas. It's the usual stuff that scares people off. Abolishing the IRS, replace money, what?!?! stuff like that...

I think a better idea is focus on one issue, the fall of the US dollar, and why Ron Paul is the solution to this problem. Then lets back it up with quotes and opinions from CNBC types (steve forbes? Kudlow? Santelli?). Old people who read the people will think about their savings, working professionals will think about their future, etc... If we're going to address this issue, lets use the whole ad to do it. We can make quick mentions about foreign policy and how this ties into the massive overspending.

Lets think about the audience and lets think about how we can really really break through and get them thinking, not bombard them.

qft...

 

[Cindy]

maybe send it to the HQ for checking?

this is an important ad, so we need to make sure it's perfect

No One do that!!!

This is an indpendent project. In no way shape or form can the official campaign have any say or suggestion in this.

It's the only way that much money can be spent on it. FEC regulations!

Sorry if this was already mentioned.

 

[Steve4RP]

Love it! It is amazing to me to see the sacrifice and determination of a true grass roots effort.

 

[adwads]

I would emphasize that donations are to be made at ronpaul2008.com. I also agree with the suggestion to say "the founders would" as opposed to "we the founders." Otherwise its a great ad!!! Thanks llepard. I think you and I have had our differences in the past, but this is a great thing your doing.

 

[Henry]

More is better and that's the beauty of this ad. You could read it for days and not get bored of it. It's visually stunning and packs the punch needed to get people to look more into this obscure Congressman that has the support of American heroes. A complete overhaul like some are suggesting are not needed and frankly would be a little dissapointing because this is gold!

In so far as USA Today, it was founded on the premise of "less is better". They knew that trend then and for the future, that a large segment of the poulation are and will be reading less. Have a look at their stories vs. the same coverage in let's say the NY Times.

My opinion is also that it appears clutterd, and does not lend itself to USA Today's reader.

Many thanks again for what you have done.

 

[RPatTheBeach]

TOO MANY CHEFS SPOIL THE SOUP

Mr. Lepard, this is your money, do with the ad as you please. I think it is fantastic as it is, and you are MORE than an asset to this campaign

 

[Electrostatic]

In so far as USA Today, it was founded on the premise of "less is better". They knew that trend then and for the future, that a large segment of the poulation are and will be reading less. Have a look at their stories vs. the same coverage in let's say the NY Times.

My opinion is also that it appears clutterd, and does not lend itself to USA Today's reader.

Many thanks again for what you have done.

I agree... You are awesome for doing this, but I don't thinks that's the right add for the audience..

 

[Electrostatic]

TOO MANY CHEFS SPOIL THE SOUP

Mr. Lepard, this is your money, do with the ad as you please. I think it is fantastic as it is, and you are MORE than an asset to this campaign

It IS fantastic... For Ron Paul fans. But, it's completely wrong for the target audience. If you don't already know the truth behind the issues and also that he is running for the Republican nomination it's going to look like a third party spoiler showed up and put "too many words" on the page. This is A LOT of money he will be paying and he deserves to know the truth.

 

[Tidewise]

The ad is fricking awesome. Period.