Draft of USA Today Ad

[DeadheadForPaul]

LOVE the ad, and LOVE you for personally sacrificing your $$ and efforts for Ron Paul.

Since you wanted comments, I think that the overall plan is awesome and looks great. I am a designer, and from a "design" perspective, the bottom is kind of crowded. You don't really have to re-state all of the items on the left side, because most of those points were brought up in the main ad. (and its kind of amateur to have one column, then switch to two to crowd in more info)

To me, the priority should be the right column, stating his personal characteristics. Its already obvious what he stands for from the main ad. His personal achievements are powerful compared to phoney politicians!

The other thing that should be more clear is that he is a REPUBLICAN running in the Rep. primary. I was an independent until I switched a couple of days ago to vote for RP. The ad reads like a 3rd party thing, and it should be clear that he is part of the republican party. With some people, this lends credibility (not me) Kind of hard to bash the 2 party system when Ron Paul has made it clear himself that he will not go outside of the said system.

Especially agree on the Republican thing. This ad kind of has a Libertarian Party tone to it with the anti-2 Parties stuff

 

[aknappjr]

We don't have the money, time, nor resources, to educate the necessary 50 million Americans on the benefits of the Constitution. That's not our goal. Our goal is to win Dr. Paul the Republican Nomination. To do that, you need to convince them that Ron Paul is a nice popular guy who is consistent and a true conservative.


Re the ads:
Looks pretty for constitution buffs, but how many voters will this ad persuade? Not many in my view. USA Today readers tend not to be constitution buffs (understatement). How about making the ad look like a combination of a few of the slimjims...maybe with something catchy so that people read it.

Know your audience - USA Today readers. Pick up a copy of the USA Today and make an ad that is somewhat like the ads already in this newspaper. Also, might the NY Times be better, for though its a statist newspaper, many other newspaper editors and writers and publishers regularly read the NY Times, and don't read the USA Today. Also, it might make the NY Times writers write more favorably about the good Dr. Paul.

No offense, but I'm a huge Ron Paul fan and supporter and I would just pass right on by this founding fathers ad on an average day. Also, I would plan this ad for Dec. 15-16 weekend.

 

[craezie]

By the way, let's all remember that its YOUR ad, YOUR money and YOU can do whatever you want!

 

[ronpaulyourmom]

By the way, let's all remember that its YOUR ad, YOUR money and YOU can do whatever you want!

for sure.

 

[Cindy]

Is there a copyright to this or can anyone use it? I'd like to make copies to pass out.

 

[ronpaulyourmom]

okay, I think it comes of way to strong and will only alienate people by putting them on the defensive, its more of a "blame america" ad than anything, I think we need to show the good qualities of ron paul without sounding so demeaning...

The bottom part of the ad is fine...

Kind of have to agree with this, and I'm an anarchist... so that cant be good hehe.

 

[Dequeant]

I like it....as is. I will definently be buying this one.

 

[Grandson of Liberty]

Awesome!

Thank you llepard! You, sir, are a true patriot!

 

[castor]

This NEEDS addressing!!!

What is the primary goal of this newspaper ad? It is to get his name out there. Its brand recognition. Most people skip over ads. They will only glance for things that pop. That is why "Ron Paul" should be in huge bold font in the middle 50% of the ad somewhere.

The ad talks a good talk, but it looks like its about the constitution. And it says revolution. People don't like change and Id be willing to bet most fall asleep when they hear about the constitution. Having those points in there is necessary, but again remember what the primary goal of this is: RON PAUL RECOGNITION!!

Lets talk about this please. I would hate for llepard to have paid for this and have people not even glance at it.

 

[Jodi]

Brought tears to my eyes!!!

 

[JMann]

GREAT JOB! Like most people I probably have my own idea's of a few minor adjustments but opinions are like... Thanks for taking the time and money for putting that out for your country. I like the length of the ad because I can see people on planes and buses reading it from top to bottom looking for something to kill time and being surprised that there is a candidate running that represents those views. A few other may be horrified but who cares.

 

[Man from La Mancha]

I love it and will leave the finer adjustments to the rest of you, but what I would like to see is the Tea Party more prominently displayed along with bigger Ron Paul letters.

.

 

[Joey Wahoo]

One suggestion: I'd remove the reference to the MSM. I agree with it, but why provoke them? They've helped our campaign a lot recently.

Otherwise, outstanding work!

 

[Bruehound]

As a political consultant I would normally advise against so much text but this ad will be a huge success in prospecting for people who hunger for and lean toward constitutional government and have not yet heard of Ron Paul. This will work very well and boost Dec. 16.

I am more amazed at how many people here make comments about "ending the Income Tax" being too radical for consumption. If anything, it piques curiosity and leads many people to further research his full position on the issue. Get some stones you weak critics.

Abolish the IRS.... Say it outloud, it feels good!

 

[Buggan]

I really like the add, very nice!
However there are a few things you could do to make it even better:

The diffrent "Warned..." segments are a bit agressive in their tone, although I fully agree with the message I'm not sure the mainstream American will. Some of the statements should be toned down a bit, make it more of a "conversation" than a debate.

The expression "Kill your darlings" also comes to mind, meaning that you should cut away some of the points in the add (not from the bottom part, that part is awsome imo). I would take away the part about two political parties, the part about "mainstream media" and the part about government stealing your liberties (the last part). This is essential if you want ppl to remember the message, and then you need to have a bit fewer arguments. Make it sharper, a spear instead of a club(?)

Anyway would be cool if you took some of these points to mind.

And thank you so much for for what you are doing, we need more ppl like you in the world.

 

[Ozwest]

okay, I think it comes of way to strong and will only alienate people by putting them on the defensive, its more of a "blame america" ad than anything, I think we need to show the good qualities of ron paul without sounding so demeaning...

The bottom part of the ad is fine...

I disagree that people will interpret the ad as "blaming America." Outlining the increasing problems facing America today due to non adherance to its Constitutional principles is a powerful message which will impact the reader.

 

[Santa Barbarian]

This might not fit the current version of the add, but I thought that a title along the lines of:

"I PERSONALLY JUST SPENT $123,123.00 TO TELL YOU THIS:"


If I knew one guy just spent so much money to tell me something, I think I would spend a little time to read it. I know this isn't the most humble approach, but it might catch some interest.

 

[Ozwest]

One suggestion: I'd remove the reference to the MSM. I agree with it, but why provoke them? They've helped our campaign a lot recently.

Otherwise, outstanding work!

Pleeeeeze don't remove that part!

 

[Original_Intent]

Wow so much negativity - not talking about you Hope!

There are definitely tweaks that I would do, especially the "We the Founders..." part, but those wanting a massive rehash I think are crazy, it is very eye-catching exactly as it is, and I think it will do a great job of bringing new people.

 

[michaelwise]

In the black box at the bottom I would add to read;

Join us on December 16th
in the Money-bomb
for the largest one-day
fund-raiser for any Political
candidate in history.
Be a Part of it.

The money-bomb is sort of the grassroots signature effort.