Draft of USA Today Ad

[JMO]

I don't think it's too much information. do not lessen the information. people that start reading will either be interested in Ron Paul, or be turned off by him. the interested people are who we are looking to get and those people will want more information.

I agree about adding in personal with Military, as it is now it makes it sound like Ron Paul gets the most Military money from the Government.

 

[klamath]

For the people that say it is crowded, remember that this is a full page ad in a newspaper, not something crammed on a computer screen.

 

[Ozwest]

The "colonial feel" of the ad is very appealing, and the pictures of the founding fathers are eye catching and suit a black & white format perfectly. The only item I would remove would be the: warned of the dangers of political parties... Very nice, and something to be proud of.

 

[Vvick727]

People NEED to be shocked! It is the problem today. Most candidates are SCARED to shock people!

actually it seems pretty common to me.

politicians use fear so much its not funny.

 

[Sematary]

People NEED to be shocked! It is the problem today. Most candidates are SCARED to shock people!

People don't WANT to be shocked. They may NEED it but they don't want it. We are aiming for mainstream America now and what appeals to us doesn't necessarily appeal to the mainstream American. Why do you think Ron Paul's new commercials seem somewhat bland to us?

 

[dsentell]

The ad needs to lead them to the internet and learn more about Ron Paul.

just my dollar (.02)

Some people do not have or use the internet, especially older people who also may not attend events where they would be exposed to RP supporters bearing slim jims.

These very people get their info from television and newspapers. Needless to say, they aren't likely to learn much about RP on television. So we need to inform them with newspapers . . .

just my $.02

 

[SwanMaiden]

I would make one small but VERY IMPORTANT SUGGESTION!!! The line that states "End birthright citizenship and illegal immigration" needs to be modified so that it is clear RP intends to end birthright citizenship ONLY for ILLEGAL immigrants. The way it reads now many people will be like "WHAT!?" because they will assume he means to end it period, even for Americans. I know this sounds stupid, but trust me, I have seen this reaction to "ending birthright citizenship" with my own two eyes, until it is explained and then people are almost always for it. Perhaps it could state "End illegal immigration and birthright citizenship for illegals" or something.

 

[RPinSEAZ]

Personally, I don't think it will appeal to mainstream America. I think you need to focus on the Iraq war and the economy as your key points.

Absolutely! Right now the advert appeals to Ron Paul supporters.

 

[Hope]

People NEED to be shocked! It is the problem today. Most candidates are SCARED to shock people!

They aren't scared. They are smart enough to realize that you don't teach a voter to swim by throwing him into the deep end with sharks circling round. You have to invite them into warm waters first and very gently teach them how to swim the sea of ideas being put forth. This ad has no context and is pulling in all different directions with little bits of information that can be hardly processed by someone who has never heard of RP before.

I'm afraid that this ad preaches to the choir, and we need something more accessible to the general public.

 

[Sematary]

The "colonial feel" of the ad is very appealing, and the pictures of the founding fathers are eye catching and suit a black & white format perfectly. The only item I would remove would be the: warned of the dangers of political parties... Very nice, and something to be proud of.

I'd dump that part as well. Replace it with
Only Republican who voted against and opposes the war in Iraq
Only candidate from either party who would begin withdrawal from Iraq immediately upon being sworn in
Only candidate who would not commit our troops to battle in Iran
Only candidate who would defend our borders and would end taxpayer subsidization of illegal imimigration
Only candidate who will abide by the constitution
Only candidate who will ensure that more of our money stays in OUR pockets.

 

[coboman]

Keep conspiratorial language out of it and avoid ideas that people automatically think of as fringe.

AGREED! The elimination of the Federal Reserve and the IRS, are subjects that need much explanation.
The "Mainstream Media" and the "UN" bits don't stand alone much better.

I would take out those four points.

 

[ronpaulitician]

Q:

How do I print this ad out? I'd like to have a physical copy in front of me, as that will give me a better idea of what it will look like as an actual printed ad.

 

[BrianH]

I'm buying several copies of that USA Today... in fact, that will be the secondary story put out in USA Today when we set a single day record sells day for them.

You make a great point. The will likely sell out fast so they should increase the print run.

Great, great ad. No it's not too much text for a full page. It's important that it be comprehensive and this covers the main issues.

 

[Kapt Nemo]

reading that brought a few tears to my eyes!! Good on ya sir!

 

[theoddmonkey]

llepard,

I don't know if you've thought of this or if it is even changeable, but did you give thought to putting a secondary email for the contact? Only reason I mention it is because 2.3 million people will see it and you might get a flood of emails as a result. Just pointing it out. Thanks again! The ad looks great!

 

[Ridiculous]

Yeah, the part that says "For that reason, We the founders endorse..." kinda bothers me. Wouldn't it be better to say "For that reason, We the People endorse..." These dudes are dead. If we start claiming their support, why can't Rudy do the same thing? We should be announcing that Paul supports the founders, not the other way around.

I am in agreement with this. "We the founders endorse" just rubs me the wrong way.

 

[Leslie Webb]

The ad has the lines 'warned of the dangers of political parties ... etc. '. twice. Please delete one of the lines.

 

[BrianH]

Replace "abolish" with "phase out"

Maybe should say PHASE OUT the IRS rather than abolish - and else where if the word abolish is used - I know many think this sounds reckless and Ron Paul often uses the words phase out rather than abolish

 

[llepard]

llepard,

I don't know if you've thought of this or if it is even changeable, but did you give thought to putting a secondary email for the contact? Only reason I mention it is because 2.3 million people will see it and you might get a flood of emails as a result. Just pointing it out. Thanks again! The ad looks great!

Yes, that is an account for that purpose. Thanks.

 

[jp5065]

I love the fact that somebody is willing to put up this much money for something like this!

But i don't really like the ad. What should the focus of an ad like this be? First it should be to introduce Ron Paul to the millions of people who have never head of him. Hard to believe there are millions, but his name recognition is still low. Second I think it should set the record straight about things that false things people have head about him, but haven't bothered to take the time to look up for themselves.


I think if the ad focuses on a few key issues and debunked some common myths about him I think it would be much more effective.

I also think that "RON PAUL" should be on top of the ad in the biggest size possible. And for even better effect have the text in white and the back ground of "RON PAUL" black.

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In my opinion there isn't nearly enough whitespace... The paper is full of text and images, empty space grabs peoples intention
(if you read anything in this post it was probably this)

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Just my opinion though.. I could be wrong.