its nothing to do with advertising. There has been over a month of advertisement. I just don't think anyone got excited for this moneybomb.
I didn't see the advertising running up to this one, and it was not on the site to take advantage of the traffic spike related to the debate.
I'm not sure why so many repeat threads are popping up on this. I've posted repeatedly:
1. This was not advertised very well. I have heard many people who had forgotten or didn't know today was a MB at all.
2. It's a Saturday during NCAA football season. You might hate football, but in some cities that makes it very difficult to attract new donors.
3. People are tapped out, worn out, or maxed out.
4. Money Bombs are monthly all of a sudden. There are people still encouraging this. It's not a good idea.
5. For some reason, some people are holding onto some money for the 9/19 MB for RevPAC.
6. It is September, 2011. This early in the game we did not have this level of funding last time, nor professional ads, nor such coordination in the early states. Please have some perspective.