Anyone who votes for July 4 does not understand the magnitude of how horrible a day it is for fundraising. No one is home on July 4, everyone is out shooting off fireworks, having picnics, or travelling. Why would it be beneficial to cripple the entire evening time hours when EVERYONE is outside doing fireworks?
The same goes for the whole weekend.
Agreed- it also kills the 7-19 one and it too close just after the end of the quarter.
Here's my proposal-- it does several things. One, it puts us on a money bomb schedule for once every 6 weeks for now, which I think is the best time frame for early in the campaign.
Come November, things will really pick up, so we can do them once a month then.
This plan also accounts for the very important end of quarter totals and is a mix of money bombs and "fill the quill" efforts, both have a place. The campaign will not want us to hold off for a money bomb that is just after the end of a quarter. It's important to get all in before the end. Don't underestimate this as those FEC numbers get pushed hard in the media.
All money bomb themes should have as broad appeal as possible, to bring in more people. So here is what I have:
June 7 - June 30 -- End of second quarter push
July 19 -- Ready, Ames, Fire money bomb
Aug 30 (approx) -- money bomb ("No More Bailouts" theme suggested)
Sept 15 - Sept 30 -- End of third quarter push
mid Oct (11-17) -- money bomb (theme TBD)
November 11 -- For the Troops money bomb (or 11-5)
December 16 -- Tea Party money bomb
Dec 17 - 31 - End of year push
There's flexibility in this, but the principles are important.