The Grassroots are STUPID. They spend money on superbrochures. College Students never see those superbrochures. We - the grassroots - are spending our money on stupid stuff that doesn't work.
Take all that money. Throw it at the places where the 18-29 year olds are. Colleges are great for that, but any place where our voters are. Don't bother talking about liberty and all that. They like Ron Paul already. They don't know how to vote. They might think that the next time they vote is in November.
Target: 18-29 men
Message: Here is how you vote
What we have to understand is that we're currently spending nothing on 18-29, and we're spending a lot on "supervoters", and we're doing well with 18-29 and not well with 65+.
The superbrochures are getting to supervoters. Supervoters are never college students. I have no idea how much people spent on those. Hundreds and hundreds of thousands. All that money was not spent on 18-29s but 65+.
Can anyone name specific expenditures that hit 18-29 hard?
People seem to think oh, these 18-29s get hit hard with our money our time our effort. No, they just like Ron Paul.
Someone has to hit them hard with GOTV. And the campaign has its own GOTV, and it just misses our base. Our base isn't getting phone calls. Because our base isn't
regular voters or even supervoters. Young men who've never voted. Those guys aren't on lists. We call a ton of people from a list. That's what phone from home is. But our people aren't on that list. So we can't call them. We don't send them mail. They're invisible to us. Now, when the most active ones reach out to the campaign, we get their data. And then we get called.
