I've read through this entire thread tonight, so I know that a lot of work has gone into this. Thank you to all that are working so hard to make this happen.
Because I want Ron Paul to win so badly, I felt like I needed to give my 2 cents...
1) I'm not sure I understand the focus on drumming up "pledges". I get that you're trying to set a goal for $$$ raised during the money bomb, but I think setting huge goals for "pledges" can really backfire. Has there been any money bombs where the "pledge" goal was met? (I donated back in 2007 and again this year, but I have never pledged.)
2) Also, given that this is likely the last money bomb before Iowa, New Hampshire, etc., and given where Ron Paul is in the polls (within striking distance of first place, i.e. WINNING), it seems to me that we need to pull out all the stops with this one. I would suggest that we ask people to "Donate all you can". This was the language used in some of the videos leading up to the tea party money bomb in 2007. Some people will not be able to afford to give $100, but we want them to give all they can. Some people will be able to afford to give much more than $100 and we want them to give all they can.
3) I'm also struggling with the idea of some who have posted that think that this money bomb is going to be about converting people to Ron Paul supporters. I think it has to be about convincing everyone who does support Ron Paul or at least some of his positions that NOW IS THE TIME TO ACT! I remember in 2007 language was used in some of the videos like "don't miss out on the rEVOLution" and I remember after the 11/5 and 12/16 money bombs in 2007, people hearing about it and feeling like, wow I missed out if they didn't donate. I think we can tap into this and get people thinking that they do not want to miss out on the biggest political movement in at least a generation.
4) I really think we need some amazing videos on YouTube promoting this money bomb. Viral videos were what spread the word in 2007. (I wish I knew how to create/upload these videos, but I don't.) The videos really move people. They touch people emotionally and make them want to act. I can remember either being brought near to the point of tears or wanting to stand up and applaud after watching some of them. The message has to be about restoring our country and saving it for the next generation. People really do feel that this country has gotten way off track and Ron Paul is the only way to get it back on track.
Well, that's all I've got. Thanks again for everyone's hard work!