TeaParty11.com - Dec 16th Money Bomb - Ron Paul Tea Party

I am going to have to vehemently disagree. This would be fine if our primary goal was simply to recruit new Ron Paul supporters, but for what this is trying to accomplish first and foremost, it's just a very bad idea. The marketing strategy used is determined by what you are trying to market. Marketing Ron Paul to non-users is completely different than marketing a moneybomb to Ron Paul supporters and if you try to do both, you are going to fail at both. If you try to do the former, you will fail at the latter.

I understand your concern, however I think you are making too broad of assumptions that might be overly emphasized in your assessment.

I think you aren't factoring that a large majority of Ron Paul supporters will immediately recognize this as another Tea Party moneybomb web site. I was careful not to deviate from the 2007 moneybomb design, just for this purpose. The scroll and naming will immediately jump out at most Ron Paul supporters. Further, it's a really bad assumption to think people aren't going to simply scroll down the page. I could prove that this is all just over-hyped concern by doing multi-variant testing, but it's really not necessary for that purpose, but instead should be more focused on improving the bounce rates and conversion. I did such testing on above-the-fold pledging already with BTO and found absolutely no significance in conversion rate changes.

Contrary to nearly everyone's belief during BTO, many thought the popup was a HORRIBLE idea. In fact, I think there were only a few who supported it. However, besides everyone's strong opposition.. it improved conversion rate two-folds (up from 5% to 11%) and was the most successful change to influence conversion rate through the entirety of the moneybomb. However, I bent to the outcry of the community about it and immediately the conversion rate dropped back to 5% and never improved after that.

The primary goal is to raise Ron Paul money. That isn't being deviated from here and the same strategy that was used to make BTO successful is being reused for this one. It can be said that BTO was a far more difficult brand to push, since it was much more controversial, dark, and speculative. I got several HATE e-mails about it, but nonetheless its been the most successful one this cycle.

The secondary goal IS to recruit new Ron Paul supporters. This can be done without alienating our base. Am I to assume that because Ron Paul or the pledge form isn't placed above-the-fold that our base is going to disregard the web site? Or that they are going to be spiteful and decide they aren't going to pledge, because it's highly focused toward the Tea Party? I highly doubt that. We had 60k donors in 2007 that would probably be more than happy to donate to this one, simply due to the nostalgia. For others who weren't around for 2007, they will be happy to see another Ron Paul web site. For those who are extremely biased toward the Tea Party.. many will grit their teeth and still donate, because it is for Ron Paul.

Reclaiming the Tea Party is much the goal here. We must appeal to their mentality and the reasons they should support Ron Paul. It's not a difficult stretch, because these are still many of the reasons why we support Ron Paul. In it's necessity, we don't need them to donate. However, there are two things I think we should try to illustrate: 1) That Ron Paul has the best Tea Party record, and 2) prove that in fact we started the Tea Party.

Ultimately, I think the first impression is everything here and I believe how I've approached it is on point. The first impression of Ron Paul supporters is that it will capture the nostalgic quality of TeaParty 07 and for the Tea Party people that it's dedicated to them. That's a win-win. I might also point out that the pledge form on Tea Party 07 was way, way lower than it is now.

So, with that all in mind.. I love counter arguments and constructive criticism! If you'd like to address your concerns and explain why you think this approach won't work, I'm all ears! :)
 
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Are you speaking of the problem we had with 11/11/11? We made the mistake of setting our theme around converting new members instead of firing up existing supporters and because of it, the money bomb fell flat. Are you saying here that our 1st priority should be focusing on gathering the pledges of existing supporters instead of convincing non-supporters to pledge? If this is what you mean then maybe you're right.

We have to ask ourselves what we're trying to do here. We're trying to raise money for Ron Paul. We can do this best through firing up "existing" supporters. This money bomb promotion itself won't nearly be enough to change the perception about the Tea Party. To do that, you would need the media to latch onto the result of Dec 16th and report it as the Tea Party raising money for Ron Paul. I don't think that's going to happen, especially after they've done so much to co-opt the movement.

All the promotion that results from this money bomb won't put a dent in the programming that the MSM has inflicted on people's perceptions of the Tea Party. I think our best bet would be to switch our focus back to obtaining pledges from existing supporters, and that would require moving the video lower and the pledge form higher. I reverse my position on this unless Dusman can come up with a better argument to counter it. Using the Tea Party theme should still bring in some new donors, but as I said, we'll bring in the most money by putting the attention on existing supporters.

I don't think that was why 11/11/11 failed. Where it failed is it didn't capture any of the emotion of being a soldier and the sacrifice involved. As a veteran myself, it didn't resonate with me at all. It didn't have much to do with the theme, but that it didn't provide a vehicle for soldiers and veterans to have a platform to speak out or explaining the reasons why they overwhelmingly support Ron Paul. It did answer the what, but never touched on the why. I think you'll remember some of the ideas about having videos of actual veterans sharing their experience. That was missing and at the detriment of it's theme.

Yes, I agree that it is going to be difficult to revert that perception from the Tea Party; however, if there is any opportunity to do so - it is now. I'm not sure if we should overlook that potential, because there won't be any better opportunity.

Let's make no mistake here, there is much more to come that will focus on gaining pledges, which won't be deviated from. I think once we get the competition in place, that will be a huge step in finalizing the direction here.
 
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What about replacing "the revolution continues" (which is pretty abstract/vague) to "Tea Party Day Money Bomb"?

Simple and to the point ftw?
 
I'm in the middle of creating the promotion thread and I wanted to let you guys know that we're going to need to finalize the graphics for this soon. I like the ones here...

http://www.ronpaulforums.com/showthread.php?330490

...but as I understand it they're old and some do not feature the website name or the date either. We're going to need lots of graphics, avatars and banners like the ones I made for 11/11/11 in the second post here...

http://www.ronpaulforums.com/showth...7-000-Pledges-Decentralize-Facebook-Promotion

I'm going to need these graphics so I can add them to the promotion thread.
 
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I'm in the middle of creating the promotion thread and I wanted to let you guys know that we're going to need to finalize the graphics for this soon. I like the ones here...

http://www.ronpaulforums.com/showthread.php?330490

...but as I understand it they're old and some do not feature the website name or the date either. We're going to need lots of graphics, avatars and banners like the ones I made for 11/11/11 in the second post here...

http://www.ronpaulforums.com/showth...7-000-Pledges-Decentralize-Facebook-Promotion

I'm going to need these graphics so I can add them to the promotion thread.

I can work on these tonight. Steve and I have been discussing the widgets already, so we'll probably get those up and running first.
 
I can work on these tonight. Steve and I have been discussing the widgets already, so we'll probably get those up and running first.

Should I hold off on posting the thread then until you post the images? Are you going to create all kinds of sizes like the ones I did for 11/11/11? I'll finish creating the thread, but I won't post it until you finish the images. People have a habit of looking at the first post once and then not going back, so I want them to be up the first time.
 
Suggestion: Woodgrain tiling background for splashpage, makes it look like an old-fashioned desktop, suggests "inkpot" and all that.

Dark Mahogany, or stained Cherrywood ... brown-red hued type of wood surface. This can make it look more like a bill is being posted. A tree bark tiling background motif can look nice also.

I LIKE the quill, somewhere ... if it can be worked back in.
 
tea-party-history.jpg


This is the BOMB, I would like to see this at the top of the page under the kerf of the scroll. Or if this can be cut-out and clipped into the graphic that is currently at the top, that ... would be the BIG BAWMB ! Some marriage of this and the historical harbor scene would just be ... da bawmb.

The boxes, or some of them could be labeled with the Departments he would cut, that comment to Perry in the S.C. debate, "You need five"

I laughed SO hard ! Ron Paul DOES have a sense of humor!
 
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Is there an official Twitter account for this money bomb? I don't see it on the first post.

I'm still waiting for an answer on this. Also, I'm almost close to finishing up the promotion thread, but as I said before I'm not posting it yet without any promotional avatars, image banners or pledge counters. Please let me know what's up with these. I'll be checking on this thread tonight to see if anything has been posted.
 
One thing you can do for the website design is make the background that of a wooden desk. Then it wouldn't be so strange to have more stuff such as videos outside of the scroll. You could move the scroll left some and have an open or closed old fashion book. If done properly it could look good.
 
Hey, that's a cool graph you posted on the website, very helpful for people to track our progress.
 
Hi guys. Looks like there is some hot discussion! That is good!

I wanted to explain the reasoning behind the design/brand implementation.

It's a bit of a play on the psyche for your general Tea Party member. I approached this design from the mindset of NOT being a Ron Paul supporter and so not having Ron Paul's name or pledge feature appear above the fold is purely intentional. First impressions are everything. We want the general Tea Party person to hit the web site and be attracted to the theme and get the immediate impression "this is a really nice looking Tea Party web site and I want to see more!"

90% of users are going to scroll down past the top-third, and when they do, their first real call to action is going to be to watch the video. However, once it comes into view they are going to also be exposed to Ron Paul's name and pledging. This is the first "risk" factor for those who haven't considered Ron Paul at all. In fact, some will immediately leave once they see that. However, the call-to-action to watch the video is intended to counter that risk. There will be some who haven't considered Paul and watching that video should spark their interest. That is the objective of the above-the-fold strategy here. After that, everything is heavily geared toward both Ron Paul supporters and Tea Party people on the fence.

If you are approaching your observation as a Ron Paul supporter and not considering the above, I don't expect there to be a great satisfaction in this approach. However, the priority here is reclaiming Tea Party support, so that is what this design intends to engage most importantly. As Ron Paul supporters, we are more forgiving once we know that it is a Ron Paul web site, but that doesn't work the other way around, unfortunately.

I hope that clarifies the design approach. You will notice that there is a deviation from the BTO strategy, so I wanted to make sure everyone understands why.

I like this strategy and agree with it. If the user rejects everything after they scroll, at least they will be exposed to some media that might give them pause to reassess their position on the Tea Party in general. The attempts to make the site function in multiple ways, like a well-constructed advertisement are very valid.

EVERYBODY likes ice cream, but some forget just how much they like a particular flavor until they are exposed to it again, and AFTER, they've had the first bowl of their favorite, (burp).
 
Ok, I'm done building the promotion thread. Now I'm just waiting on Dusman for the promotion graphics, avatars, banner images, pledge widgets etc... Just post everything here when it's all done and I'll post the thread. If not tonight, I have to get it up by tomorrow. Please just let me know when to expect them by if they're going to take longer than expected.
 
Here is what I have so far without the graphics...

GOAL 1 - 50,000 Email Pledges
GOAL 2 - $5 Million for Ron Paul


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Money Bomb Links:
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How we Raise $5 Million:
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Dec 16th, Ron Paul's Last Stand Against the Establishment, or a New Beginning in our Fight for Liberty?

It all comes down to this, Ron Paul's last stand against the establishment. Is this really the end of the road, or could it be the beginning of something much larger? With Iowa and New Hampshire's recent polling numbers, we've discovered that Ron Paul has a true shot at winning these early states. If he were to somehow pull this off, Ron Paul would suddenly become the anti-Romney almost overnight. He'd be bolstered into the spotlight and his national poll numbers would surge. This is the only way Ron Paul can compete against establishment candidate Mitt Romney and win the GOP nomination.


GOAL - 50,000 Email Pledges of $100 Each at TeaParty11.com for a Grand Total of $5,000,000

So how do we win these early states so Ron Paul can gain momentum? Besides phone banking, the best thing is to give the campaign an injection of money. With the right amount of funding, Ron Paul can afford an all out media assault in Iowa and New Hampshire right when the elections are about to take place, perfect timing! On December 16th, 2007 the Ron Paul campaign raised a record breaking $6,000,000. Unfortunately though, back then the Ron Paul campaign didn't have the organization necessary to utilize these funds effectively. This time though the campaign is ready for the money. On December 16th, 2011, the four year anniversary of the original Tea Party Money Bomb, we're planning to raise $5,000,000 by getting 50,000 people to pledge to donate $100 to the campaign website at RonPaul2012.com. Our main goal therefore is to obtain 50,000 email at www.TeaParty11.com by whatever means necessary, Facebook, YouTube, Twitter, Reddit, Off-Line promotion, etc...


Use the Facebook Event "Invite Feature" as a way to Mass Mail your Friends to Pledge at TeaParty11.com

We also have a Facebook Event, but our main focus during this money bomb is to obtain 50,000 pledges at TeaParty11.com. To best take advantage of the Facebook event, invite your friends using the "Invite Friends" button in the top right corner of the screen. When the popup form comes up, check off all your friends, but before you hit submit, click "Add a Personal Message" at the bottom of the form. This is where Facebook events become useful in furthering our main goal. Type out a short message here telling your friends what the money bomb is about and ask them to join in and donate to Ron Paul on December 16th. The most important part here though is that you ask them to make their pledge at www.TeaParty11.com, because we're trying to reach 50,000 pledges so we can raise $5,000,000. They can accept the Facebook event invitation if they want, but the main goal here is to get them to pledge on the official money bomb website so we can collect their email address. This allows us to keep them informed of the money bomb's progress, give out promotion tips and remind them to donate on the date of the money bomb. Using this method, you can use the Facebook event's "Invite Feature" as a way to mass mail all your friends about pledging at TeaParty11.com


This Could Very Well be Ron Paul's Final Money Bomb. Please Make it Count!

As the title above suggests, this could very well be Ron Paul's final money bomb if we don't put in the effort necessary to carry him to victory in Iowa and New Hampshire. Everything Ron Paul has done to promote his message of freedom and liberty now comes down to this final event. You have a decision to make. Will you stand by and watch the liberty movement and Ron Paul be defeated by the establishment powers once again, or will you give it your all by standing up for what's right and promoting this thing until it hurts? This is the end. There are no more chances to get it right. All the promotion materials are laid out below this text for you to make use of. It's now up to you to do what you can to spread the word about this event. Let's get Ron Paul the money he needs to win Iowa and New Hampshire so that we can take this REVOLUTION to the next level! For Liberty!


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Facebook Promotion:
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Advertise this Planning Thread on Facebook to Rally Everyone Around the Same 50,000 Pledge Goal

1. In order to get everyone on the same page, we need to advertise this planning thread.
2. Copy the message below, paste it into your Facebook status box and post it.
3. Be sure to choose an appropriate money bomb image from the ones that are listed.

Will December 16th be Ron Paul's last stand against the establishment, or a new beginning in our fight for liberty? You're the one who has to make this decision.

If you choose to continue this fight and take it to the next level, join us by visiting the link below to learn all the different ways you can help promote the Dec 16th "Tea Party" Money Bomb. Our goal is to obtain 50,000 pledges to donate $100 in order to raise a grand total of $5,000,000. Help Ron Paul win Iowa! Together, we can take back our Republic!

Learn How to Promote Here -


Post Status Updates & Comments on Ron Paul Facebook Pages

1. Either type Ron Paul in the Facebook search box and hit "See more results for Ron Paul" in the dropbox...
2. Or use all of the Ron Paul Facebook pages that I've linked at the bottom of this post. The pages with the most likes are higher in the list.
3. Go to the wall of any Ron Paul page and hit "Everyone."
4. Now post a status update on the wall about the money bomb so that everyone that visits the page will see it. Use the example below.
5. Post a new status update on these pages every so often to make sure new people visiting the page will always see it.
6. If the Ron Paul page or any other page posts an official status update, make sure to get in there and leave plenty of comments.
7. The best thing we can do is to leave comments and status updates in places where large numbers of Ron Paul supporters will see them.
8. Copy the text below, paste it into your Facebook status box and post it. Below is an example image so you can see what it will look like.

Will December 16th be Ron Paul's last stand against the establishment, or a new beginning in our fight for liberty? You're the one who has to make this decision.

If you choose to continue this fight and take it to the next level, join us by making your pledge to donate $100 to the Dec 16th "Tea Party" Money Bomb. Our goal is to obtain 50,000 pledges to donate $100 in order to raise a grand total of $5,000,000. Help Ron Paul win Iowa! Together, we can take back our Republic!

Pledge Here (50,000 Pledges Needed) - http://www.teaparty11.com/
Attend & Invite Here - http://www.facebook.com/​events/256624911052518/

TeaParty11comFBad.png



Use the Facebook Event "Invite Feature" as a way to Mass Mail your Friends to Pledge at TeaParty11.com

1. Go to the Facebook Event page for the money bomb.
2. If you haven't done so already, hit the "I'm Attending" button near the top right corner of the screen.
3. Around the same location on the screen, click the "Invite Friends" button.
4. Check off all the people you want to invite.
5. At the bottom of the form, click on "Add a Personal Message" and urge them all to pledge at [url]www.Teaparty11.com[/URL].
6. REMEMBER: This method is for using event invitations as a way to spread the website. You MUST include a message linking to the website. The goal here is not to get them to accept the event invitation, though that does help. We need to get 50,000 pledges.
7. If you have any friends that you know are definitely Ron Paul supporters, send them a message and ask them to pledge on the website.


Getting Around the Facebook Event Invitation Limit

1. To get around the Facebook event invitation limit, if Firefox is your browser, watch this tutorial.
2. Install this add-on.
3. Install this script.
4. Refresh the Facebook event page.
5. On the top right corner of the Facebook event page, click the "Invite Friends" button.
6. Your invitation box should now have a "Select All" option.


Upload a Tea Party Banner Image to Advertise the Event

1. Save the following picture to your computer and upload it onto your Facebook profile as a status update.
2. It will show up as a large banner ad in your friend's news feeds. This image is sized exactly for this purpose.
3. The best way to do this is to upload the picture as a status update on other Ron Paul Facebook pages.

(Need a 320 x 200 image designed to advertise on Facebook)


Add this Email Pledge Widget to your Facebook Page

1. Go to this page
2. Click "Add to a Page" on the bottom left-hand column, and select the page in which you would like to add it.
3. Go to the page you selected, and click the Tab on the left side entitled "Welcome"
4. Enter the code provided below, and click "Save and view tab".
5. After you've saved the page, go to the page's Wall and click "Edit Page".
6. Under "Manage Permissions", look for the drop down menu titled "Default Landing Tab", and select "Welcome". Then save.

(Need a pledge widget built to advertise on Facebook)


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Online Promotion:
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Add these Email Pledge Banners to your Website

1. Help us obtain email pledges by adding these pledge banners to your website.
2. Just copy the following code and use it to install the pledge banner.

(Need pledge widgets built to advertise on Facebook)


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YouTube Promotion:
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Notify your Subscribers by Re-Uploading this Tea Party Promotional Video

1. We've obtained permission for you to download this video and re-upload it.
3. Re-Uploading this video to your own account will notify all your subscribers about the money bomb.
4. This is the easiest and fastest way to spread word of the Tea Party Money Bomb across YouTube!
5. Use the following title and description to label your video with.

Title: The American Upset - Ron Paul's 12/16 "Tea Party" Money Bomb - TeaParty11.com
Description: Pledge at www.TeaParty11.com - Donate to RonPaul2012.com on 12/16


Add Annotated Messages to All your Current & Future Ron Paul Videos

1. On all current and future Ron Paul related videos, please add an annotation to the video linking to TeaParty11.com.
2. Annotations are interchangeable messages that pop up on the video player wherever and for however long you want them to.
3. Adding Your annotation to both the beginning of a video and the end will guarantee the Money Bomb message is seen by everyone.
4. Click Here for a tutorial. Annotations are the most powerful way to reach as many people on YouTube as possible.


Leave Video Comments About the Money Bomb Linking to TeaParty11[dot]com

1. Search Ron Paul or other related terms on YouTube and filter the results to show you recently uploaded videos.
2. Leave comments about the money bomb on every Ron Paul video you can find.
3. Link to the official website in your comments. In order to add the link, you may need to alter it to TeaParty11[dot]com.
4. Make sure to thumb up any other comments about the money bomb.
5. If you are the video uploader, making a comment will place it directly at the top of the comments section for all to see.
6. If the uploader thumbs up your comment, it will jump to the top. Send/PM the uploader a message asking them to do this for you.


Get Other YouTubers to Upload this Tea Party Money Bomb Promotional Video

1. If you notice any Ron Paul supporters on YouTube that have not promoted the Tea Party Money Bomb, please do the following.
2. Copy and send/PM the following message to the uploader. The message asks them to upload the video, notifying their subscribers.
3. We have a large list of YouTube accounts that can be messaged. Please post in this thread to ask how you can help us out.

(Message not ready yet)


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Off-Line Promotion:
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Go to Ron Paul Events & Pass Out Flyers for the Tea Party Money Bomb

1. Go to Kinkos or another printing shop and have these flyers printed out.

(Waiting on somebody to design printable flyers. Please keep it light on the ink!)

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Ron Paul Related Facebook Pages:
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Main Facebook Pages

Ron Paul
Ron Paul 2012


Other Facebook Pages

Judge Andrew Napolitano
Peter Schiff
Thomas E. Woods Jr.
Ron Paul.com
Campaign for Liberty
InforWars
The Constitution
Proud to be an American
DailyPaul
Blue Republican
RON PAUL!
Ron Paul Revolution
Ron Paul Polls
Ron Paul 2012
Ron Paul 2012
Ron Paul Fans
Ron Paul Swag
Southeast liberty Project
1,000,000+ Citizens for Ron Paul & Jesse Ventura 2012
Over 1,000,000 fans for RON PAUL, after all "Freedom is popular."
Students for Ron Paul
Women for Ron Paul
Democrats For Ron Paul
Ron Paul 4 President
Ron Paul vs. Barack Obama in 2012
Ron Paul vs. Ben Bernanke
Americans for Dr. Ron Paul
The Revolution A Manifesto by Ron Paul
Ron Paul 'Constitutionally Correct' For President 2012
Life Would Be So Much Better With Ron Paul As President!
Farmers For Ron Paul
International Supporters For Ron Paul 2012
Ron Paul Fan Club
Veterans for Ron Paul 2012
Registering Republican Just to Vote for Ron Paul
Ron Paul's Republican Registration BOMB
Ron Paul's End the Fed
Ron Paul 2012 Directory
The Ron Paul Party
Ron Paul Homeschoolers
Ron Paul News
Ron Paul Fans
Ron Paul Forums
Ron Paul 2012
Ron Paul Club
Ron Paul Flix
Ron Paul Delegates
Ron Paul 2012
Ron Paul Friends
Ron Paul Designs
RON PAUL 2012
Students for Ron Paul
Christians for Ron Paul 2012
Girls 4 Ron Paul
Veterans for Ron Paul
Ron Paul Social Networking Coalition
Ron Paul is a hero!
Ron Paul 2012
For Liberty: How the Ron Paul Revolution Watered A Withered Tree of Liberty
Catholics for Ron Paul
Ron Paul Moneybomb HQ
Ron Paul Revolution Shirt
Ron Paul for President
The Ron Paul Tab Revolution: Put the "RP Tab" on My "Like Page"
Evangelicals For Ron Paul
Americans for Ron Paul 2012


State Facebook Pages

Alabama
Alaska
American Samoa
Arizona
Arkansas
California
Colorado
Connecticut
Delaware
District of Columbia
Florida
Georgia
Guam
Hawaii
Idaho
Illinois
Indiana
Iowa
Kansas
Kentucky
Louisiana
Maine
Maryland
Massachusetts
Michigan
Minnesota
Mississippi
Missouri
Montana
Nebraska
Nevada
New Hampshire
New Jersey
New Mexico
New York
North Carolina
North Dakota
Northern Mariana Islands
Ohio
Oklahoma
Oregon
Pennsylvania
Puerto Rico
Rhode Island
South Carolina
South Dakota
Tennessee
Texas
Utah
Vermont
Virginia
Virgin Islands
Washington
West Virginia
Wisconsin
Wyoming

Tea Party Facebook Pages

The Tea Party
I am the Tea Party
Tea Party Union
Tea Party Blog

Too many smaller pages to list here. Just type Tea Party in Facebook Search and hit "See More Results for Tea Party"
 
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Posted on first post. Let me know if you edit anything.

For latest updates, see first post.

Well, I was going to make my own thread using all of this. It's not helping putting it into the first post of this thread now because most people on this forum have already looked at it and will not look at it again. It won't bring any new exposure. Have you realized how many times you had to direct people to the first post because they didn't know you were updataing it? I'm going to make a new thread to gain the money bomb more attention, but like I said, I'm waiting on graphics first. Could you remove it from the first post please?
 
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NP, done

Well, I was going to make my own thread using all of this. It's not helping putting it into the first post of this thread now because most people on this forum have already looked at it and will not look at it again. It won't bring any new exposure. Have you realized how many times you had to direct people to the first post because they didn't know you were updataing it? I'm going to make a new thread to gain the money bomb more attention, but like I said, I'm waiting on graphics first. Could you remove it from the first post please?
 
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