Digital Billboard -DESIGN CONCEPT- vs. -Design Technical Execution-
Anybody reading this has the opportunity to understand that this Billboard
design is a
CONCEPT go, the current "
DESIGN EXECUTION" is a fail
for DIGITAL BILLBOARD DESIGN Best Practices.
It is a beautiful, gentle, soft, elegant, inviting, warm, loving
CONCEPT that in it's present technical form has great "TECHNICAL POTENTIAL" to honor and indeed create
precedent for "
Design Execution Best Pratices". The following comments are of a highly technical nature and talk about the "
execution" of the design, they have little to nothing to do with the "
concept" of the design.
Execution of Digital Billboard Design is MORE important than concept.
1.)
[Font Creation and Outline]
The font, in general, is too light in weight for best practices in Digital Billboard design.
- Best practices of Digital Billboard design demand that a highly contrasting outline be created for all fonts to increase legibility.
--- If your font is 20 pixels wide on it's vertical stroke
--- Rasterize your font layer, create a new layer under it.
--- Select all of the layer the now rasterized font is within.
--- nudge the font one pixel to the right with the cursor keyboard arrows, then nudge back to the left
----- this will snap selection to the exterior edges of your rasterized text elements, (characers)
----- Select->Modify->Expand your selection by 2-3 Pixels
--- Bring focus, (click), on the new layer beneath it.
--- using the bucket tool, fill the selection on the new layer. Leave the layers un-merged
------------------------------- Use Bold font, (initially), to facilitate the creation of outline. -----------------------
2b.)
[Nuisance text - illegible]
- the "URL" on this board is not legible.
- the URL is black on a medium blue and will not work on a Digital Billboard
--- illegible text on a billboard is a "nuisance".
--- viewers will first look, (the mind pre-processes), to determine what they "cannot" read, and then what they "can read"
----- processing time is wasted if we demand the reader make a decision as to what "IS" legible to then begin the reading process
2a.)
[Paid for:]
--- The "Paid for:" is a (penalty nuisance), it is required in best practices for "POLITICAL" Digital Billboard design, we must integrate it as best as possible within our design. That it appears is all that is necessary. It should be legible when standing directly under the board for a person with vision that is LESS acute than 20/20. (Approximatelyy 8-14 inches high), the highest elements of the font character group at 14" the lowest at 8"
3.)
[Subtlety]
--- "2012" is an attempt at subtlety, a lighter blue on a darker blue background, this breaks the "cardinal" rule of Digital Billboard Design
--- The weight of the "2012" font is too thin and too light, it must be in bold text to meet the basic requirements of best practices for Digital Billboard design
----- Change the "2012" to a shade of light, very light grey to offset it from the other text.
4.) [Brand]
--- Add the "font-ornament", the "A-flag" to the "Ron Paul"
5.)
[BORDER]
--- The entire board, when created in the design environment at 1440x400, requires at least a 10pixel wide border created without anti-aliasing. It is critical that the border have no anti-aliasing.
[!!!!!!!]
--- The board needs a "Paid for:" disclaimer
