Rand's July 2015 FEC report (details)

[kbs021]

I am anxiously awaiting the Super Pac numbers.

 

[jllundqu]

I am anxiously awaiting the Super Pac numbers.

In a good or bad way? lol

 

[kbs021]

Good way lol. I just want to see some more money. I am happy with our numbers as far as small donor count! Now i want to see more money so that we can compete in texas, south carolina, etc.

 

[Matt Collins]

There's almost no direct response "rule" that's 100%, so don't spout off with certainty like this ... especially when it's so wrong. The fact is, to many segments of your best donors, paying return postage typically boosts response enough to far outweigh the additional cost. In particular when the return postage is shown through a window to increase open rate.

Are you talking about doubling the costs of a mailing?

 

[AuH2O]

Are you talking about doubling the costs of a mailing?

Potentially. But more like increasing it by 50% if you are also paying first class postage out and fully personalizing the letter with multiple matches.

But to many segments of your housefile, the increase in response rate makes it more than worth it.