Rand's July 2015 FEC report (details)

The amount of money spent on postage is a shame. An old and expensive method. I hope the ROI is good.

And for all that money they don't even include postage on the return envelope. If you want people to send you checks make it as easy as possible.
 
Could also include postage for items mailed from the store, as the "shipping" section seems relatively low.
 
Top 10 states for itemized individual contributions (this is about a quarter of total contributions)

rand.q2.top10.png
 
And for all that money they don't even include postage on the return envelope. If you want people to send you checks make it as easy as possible.
Tests have determined that the difference between putting postage on the return is not worth it.
 
@Matt

Thank you so much for posting this! Don't listen to the negativity. Rand is working hard for all of us in the best way he knows how. Have a little faith, it isn't much to ask. I'm not saying you can't question things, but really? Postage stamps? You think that's gonna win the nomination? Focus on the big picture here.
 
Postage stamps? You think that's gonna win the nomination? Focus on the big picture here.
Actually yes, direct mail and door-to-door is how elections are won. There has to be a little bit of media narrative/PR, but mostly direct marketing is what wins these things.
 
If you are a lackluster candidate, door to door won't save you. Compared to the other candidates Rand Paul is getting trounced. He needs to triple his fundraising now. Hillary has three hundred fifty staffers already hired. How many does Rand have?
 
If you are a lackluster candidate, door to door won't save you. Compared to the other candidates Rand Paul is getting trounced. He needs to triple his fundraising now. Hillary has three hundred fifty staffers already hired. How many does Rand have?
You do understand that Rand is never going to have the funding of the establishment candidates, right? He will NEVER be able to compete with them on fundraising (unless he wins the nomination and the GOP machine kicks in).


But he doesn't need to, because what he has that (most of) them don't is an effective ground game.
 
Actually yes, direct mail and door-to-door is how elections are won. There has to be a little bit of media narrative/PR, but mostly direct marketing is what wins these things.

Door-2-door, especially in caucus states, can be the difference b/t victory and defeat. Superior GOTV ops can be a 5-point difference in primaries, 10-15 points in caucus.

Speaking of which, is the campaign going to employ door-2-door in Vegas. Because I know a guy. He ran RP's Vegas door-2-door in 2008...
 
Actually yes, direct mail and door-to-door is how elections are won. There has to be a little bit of media narrative/PR, but mostly direct marketing is what wins these things.

I wasn't speaking about direct mail I was talking about people saying he sends out this mail and doesn't include postage stamps to return the check/envelope.
 
Tests have determined that the difference between putting postage on the return is not worth it.

There's almost no direct response "rule" that's 100%, so don't spout off with certainty like this ... especially when it's so wrong. The fact is, to many segments of your best donors, paying return postage typically boosts response enough to far outweigh the additional cost. In particular when the return postage is shown through a window to increase open rate.
 
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