Politico: Pro-Paul PAC makes BIG ad buy in South Carolina

[parocks]

We are all biased, including you, because we are on a Ron Paul support forum. We all, for the most part, already agree with his message. So everyone here reviewing these ads and saying that they're great means very little because you're preaching to the choir.

These ad's are done by a group of businessmen that specialize in real estate, not politics.

Don't tell me on what gets business in advertising because it is most defiantly not polish. It is quite easy to make a nice polished ad that will accomplish nothing. Results drive advertising - not polish.

With that said, my point was that there is very little chance that proper research was done behind the making of these advertisements, or the strategy behind the media buying. Without the proper research done there is no way of knowing what the result will be, that's my point.

He would've been of greater help contributing to the rev pac which has already created great ads, and has proven results.

These ads are as good as Revpac, if not better. Revpacs have nice production values, but they spend a long time getting to the point. These hammer the right message. The scripts are so tight.

 

[ohgodno]

Usually I dont give legs to these types of comments, but after going through this thread I have to respond. If you are so much better than the creator of these ads, THEN YOU DO IT AND SPEND YOUR MONEY TO PUT THEM ON THE AIR!.

I'm sorry but even I, one of the more pessemistic posters here, am getting very tired of the brand new members and the 07-08 members with less than a few hundred posts crapping on everything that the campaign or it's supporters do. These ads arent professional by any stretch, but they are great for what they are, supporter made ads meant to be quick make you think statements.

/rant

My point was not that I could do better, it was that he should just've contributed to revpac, which has been doing a great job. I understand when people spend a large amount of money, which he undoubtedly has, they want to have more control over the way its spent. I get it. We don't know what type of impact these will have though. It could be another super brochure issue all over again, where good intentions are not met with good results. Lets stick with what is working. Donate to the campaign and revpac because Ron's doing really well right now thanks to their work and our support.

 

[G-Wohl]

What is everyone talking about??? These ads are great. Want to know why? Because it gets our candidate on television!

Look at it this way: it is going to put our candidate in a half-dozen ads, blanketing the state. Nobody is going to make up their mind from a 30-second spot, but it may very well encourage them to research the candidate if they hadn't considered it before.

This is a net positive for our guy.

 

[parocks]

I like that the people who made these acted like a super pac. They didn't come here begging for money that could've gone to the campaign, they just got money and made ads. And the ads are short and to the point. On message.

 

[DanniIce]

These ads are great, the bailout one is phenomenal

 

[parocks]

These ads are absolutely awful. Why would you play Carl Cameron's electability hit without Ron's response? That's practically advertising suicide.

The ad's answer was "they said the same thing about Reagan. Ron Paul is Reagan." Really easy message to grasp. The ad targets people who like Reagan.

 

[parocks]

My point was not that I could do better, it was that he should just've contributed to revpac, which has been doing a great job. I understand when people spend a large amount of money, which he undoubtedly has, they want to have more control over the way its spent. I get it. We don't know what type of impact these will have though. It could be another super brochure issue all over again, where good intentions are not met with good results. Lets stick with what is working. Donate to the campaign and revpac because Ron's doing really well right now thanks to their work and our support.

Revpacs ads are too long. And they lack message. They do look nice. Not faulting the production quality. They have nice images. The videos they did at Jillians are really good.

These ads are good solid ads that get the message out quickly, in 15 to 30 seconds.

 

[BLS]

The ads are awful. I wish they would have hired an ad company and a pollster for focus group testing. They are even airing an ad in SC bashing Bush. Ugh.

Some people will complain, just to complain.
Have you spent $300,000 on the campaign?

 

[Brown Sapper]

Welcome DanniIce glad to have you here.

 

[Revolution9]

We are all biased, including you, because we are on a Ron Paul support forum. We all, for the most part, already agree with his message. So everyone here reviewing these ads and saying that they're great means very little because you're preaching to the choir.

These ad's are done by a group of businessmen that specialize in real estate, not politics.

Don't tell me on what gets business in advertising because it is most defiantly not polish. It is quite easy to make a nice polished ad that will accomplish nothing. Results drive advertising - not polish.

With that said, my point was that there is very little chance that proper research was done behind the making of these advertisements, or the strategy behind the media buying. Without the proper research done there is no way of knowing what the result will be, that's my point.

He would've been of greater help contributing to the rev pac which has already created great ads, and has proven results.

Sounds like yer avatar wrote that. I have 30+ years doing stuff in the field. Art Director for Turner in 1982 to give you a clue how far back my experience extends. These guys are hitting this market with appropriate material. Betcha you couldn't make a tire commercial that sells more tires than them in their locale. These guys know the business in their area.

You are an expert for your company. These guys are the expert at what to do with their money. Don't kid yourself.

Rev9

 

[ohgodno]

Sounds like yer avatar wrote that. I have 30+ years doing stuff in the field. Art Director for Turner in 1982 to give you a clue how far back my experience extends. These guys are hitting this market with appropriate material. Betcha you couldn't make a tire commercial that sells more tires than them in their locale. These guys know the business in their area.

You are an expert for your company. These guys are the expert at what to do with their money. Don't kid yourself.

Rev9

Whats with all this personal baloney? Same team. I attacked no one.

I don't do advertising for a company- I work for an agency. We make advertisements for many companies spanning many industries. You see our work every day. How do we manage this? We do research. We find out what messages framed in what manner work to influence our target audience.

I am not criticizing what they did but asking a legitimate question on the research behind what they did. We don't know if these will lead to a positive outcome. Most of us loved the super brochure until we didn't. Stick to what has been working. We need to promote donating to the campaign or revpac: that is what has been working.

This isn't 2007 any more our messages need to be targeted to the demographics we are not doing well with. In case any of you have not been paying attention that is 45+ even more so 65+ and women of all ages.

These guys are experts in their industry, yes. The campaign and revpac are experts at making political advertising relevant to the goals that need to be accomplished and the demographics that need to be targeted - don't kid yourself.

 

[Revolution9]

Whats with all this personal baloney? Same team. I attacked no one.

You attacked the makers and funders and purchasers of airtime pretending to a greater knowledge than them. I would deem that arrogant and they have shown themselves to be great teammates. You want research on their ability to connect with their demographic and you call yourself a researcher? The obviousness of their knowledge of the area demographic is their ability to become millionaires in the locale from several types of businesses bringing them daily into contact with the locals. They also have run ads and know which ones made the cash register ring.

I am not impressed with your consultancy. I would tell the client to forget you after you walked out of the pitch and save a few bucks. What you do is called fiddle fucking around in my neck of the woods..just a hop and skip from SC. Wastes time and money and is rarely as accurate as good ol' common horse sense. These commercials reek of horse sense.

Rev9

 

[ohgodno]

You attacked the makers and funders and purchasers of airtime pretending to a greater knowledge than them. I would deem that arrogant and they have shown themselves to be great teammates. You want research on their ability to connect with their demographic and you call yourself a researcher? The obviousness of their knowledge of the area demographic is their ability to become millionaires in the locale from several types of businesses bringing them daily into contact with the locals. They also have run ads and know which ones made the cash register ring.

I am not impressed with your consultancy. I would tell the client to forget you after you walked out of the pitch and save a few bucks. What you do is called fiddle fucking around in my neck of the woods..just a hop and skip from SC. Wastes time and money and is rarely as accurate as good ol' common horse sense. These commercials reek of horse sense.

Rev9

Beyond rude. I attacked no one. I address legitimate concern over the outcome of these messages.

I am sure that they would do just great selling real estate is south carolina, just as they have in texas. We are not selling real estate though. We are trying to get our candidate elected. The campaign and revpac have proven their ability to succeed. If the campaign wanted to buy a ranch in texas - then call these guys. Making money in real estate has NOTHING to do with this presidential campaign.

You're right: its best to shoot straight. That is what is done at rallies and campaign stops - straight out of the horses mouth. How do you get people to campaign stops? Get them informed through advertising. Make them want to come to campaign events with messages that are targeted to pique their interest and address their concerns.

Let me ask you:
What demographics do these ad's target?
How do these ads appeal to the concerns voters are voicing about the candidate we support?

Leave it to the experts in the campaign. Leave it to the folks at revpac who have been doing great work, that has been working.

 

[Revolution9]

Beyond rude. I attacked no one. I address legitimate concern over the outcome of these messages.

Didn't look like it to me or others. And sonny boy..if ya don't want me to be rude then start off on the right foot. I surely wouldn't want the gentlemen who approved and paid for those ads coming across your smarmy bits without seeing a bit of smackdown in honor of them. I couldn't get any of my good ol' neighbors to sit still long enough for a REVpac ad. They come around one swig of lite beer at a time. They don't want a snifter of fine brandy thank ya'all very much.

Now.. I will ask a smidgen of forgiveness for my brashness here..and if I don't get it then hells bells. Just defending the folks who made these horse sense ads and funded them.

Rev9

 

[ohgodno]

Didn't look like it to me or others. And sonny boy..if ya don't want me to be rude then start off on the right foot. I surely wouldn't want the gentlemen who approved and paid for those ads coming across your smarmy bits without seeing a bit of smackdown in honor of them. I couldn't get any of my good ol' neighbors to sit still long enough for a REVpac ad. They come around one swig of lite beer at a time. They don't want a snifter of fine brandy thank ya'all very much.

Now.. I will ask a smidgen of forgiveness for my brashness here..and if I don't get it then hells bells. Just defending the folks who made these horse sense ads and funded them.

Rev9

First: you cant speak for others. Second, if you had read my earlier posts I had complimented them on their initiative and intentions. Good intentions don't always have good results though - the super brochure proves that. I was was never smarmy, questioning the outcome of something is legit. Asking if the money would've been better spent is legit. Wondering if this will actually have negative consequences is legit. It has happened already: super brochures. If an ad, political or otherwise, doesn't resonate with you or your neighbors it is because it was not targeted for you. It does not mean it will be ineffective to the target.

I forgive your brashness, and the fact that you didn't bother to read all of my posts - where I complimented their intentions. But good intentions do not always equal good results - again I point to the super brochure.

We need a plan, and the campaign has one. Revpac has proved their ability to sway key voting demographics. Please if you want to support Ron donate to these two organizations.

 

[JuicyG]

I like the ads. They`re clean, short and to the point.

 

[parocks]

Whats with all this personal baloney? Same team. I attacked no one.

I don't do advertising for a company- I work for an agency. We make advertisements for many companies spanning many industries. You see our work every day. How do we manage this? We do research. We find out what messages framed in what manner work to influence our target audience.

I am not criticizing what they did but asking a legitimate question on the research behind what they did. We don't know if these will lead to a positive outcome. Most of us loved the super brochure until we didn't. Stick to what has been working. We need to promote donating to the campaign or revpac: that is what has been working.

This isn't 2007 any more our messages need to be targeted to the demographics we are not doing well with. In case any of you have not been paying attention that is 45+ even more so 65+ and women of all ages.

These guys are experts in their industry, yes. The campaign and revpac are experts at making political advertising relevant to the goals that need to be accomplished and the demographics that need to be targeted - don't kid yourself.

Where are you getting the idea that Revpac are "experts" at anything?

The superbrochure, which most here now think is epic fail, and the campaign is telling everyone to stop using, was going to be sent to Iowa by Revpac. They came here, and begged for $100K and they got it. They ended up using a different brochure (which apparently got to Iowa, in some cases, a week late), because Revpac and RPP couldn't come to an agreement. This same brochure was shit then as now, and Revpac raised $100K, much if not most, coming from people who weren't maxed out to the campaign.

And you're calling them experts.

This particular Super PAC is not coming here begging for money from people who could be giving it to the campaign. They act exactly like a Superpac should. Maxed out donors giving large sums to make clear and direct ads that are right on the money.

Most people here like these ads. And this Super PAC has not fanboys here. No one even heard of this group. Revpac fans hype Team Revpac, no matter how poor the overall track record is. And team Daily Paul / RPP being worse does not make Revpac any better.

Listen, it's really really refreshing when something good happens that people don't think is probably designed to rip people off or hurt Ron Paul in some way.

 

[parocks]

This is a screencap from the "EXPERTS" at Revpac.

This has been viewed by 55K people, and has been up since December 21.

http://www.youtube.com/watch?v=WhxJ1XUGLR0

see any problems with that Revpac fanboys?

 

[Liberty74]

Why don't the experienced YouTube video people on this board contact this PAC?

Offer them your help. Put something together and email it to them. You guys have put together A LOT of good stuff.

Heck, have them fund the "The Only One We Can Trust" video or something like it if too long.

 

[specsaregood]

And this Super PAC has not fanboys here. No one even heard of this group.

I hereby claim the mantle of the first SantaRitaSuperPAC fanboy on rpfs. thank you for this opportunity. santarita leaves all other RP superpacs choking on their dust.