You aren't selling the candidate nation wide right now, you are selling him to regions with their own particular concerns.
So, Huckabee sold Jesus to the Christians, as if Ron Paul isn't one of the most truly Christian men we've ever met. Ron Paul actually knows that Jesus is the Prince of Peace, that's more than Huckabee knows. But Huckabee made a big show of praying in the marketplace, the very thing that Jesus rails the Pharisees about in Matthew 23.
well, you don't need to hear all that except to show you that it is all about marketing to a particular region. If those evangelicals knew their own religion, they would be voting for Dr. Paul. But, Huckabee spoon feeds them some marketing pablum and they eat it up.
Huckabee will have to sell something else in New Hampshire, and he will, because he has markateers handling him. Watch how his message changes in New Hampshire.
If Obama is going after Independent men and Republican women, we should be too. Also, Independent women. The Independents will make this race, and could win it for Dr. Paul if they can be convinced to vote Republican. They are liberal, anti war, state's rights, Constitution, sound money, Don't tread on me big government. This is Dr. Paul's message. If only they could hear it.