Every time the MSM bashes Paul, they validate his positioning himself as the underdog.
Every time the MSM says Paul is going nowhere, they dig a deeper hole for themselves as Paul goes somewhere during the primaries.
Every time the MSM emphasizes how different Paul is on foreign policy, they build up his UMP as the only 'defferent' candidate out there.
Paul has been using the predictable momentum of the establishment's infowar against them, and it's contributed to his steady rise in the polls, and in converted voters.