Ron Paul generally communicates using left-brain tactics: logic, facts, etc.
In general, men like left-brain tactics more than right-brain tactics. Women, on the other hand, largely prefer a right-brain approach.
If Ron Paul wants to get a larger share of the women vote, he needs to reach out to them using the right side of his brain:
talk about the emotional impact of the downturn in the economy (remember how popular this made Bill Clinton with women? He seemed to feel voter pain) and how only Ron Paul forewarned of such a downturn and set up an alternative that would save us;
talk about the rising threat the needless wars bring to our troops overseas building other countries and to our People at home when those countries have no choice but to react through desperate means such as more terrorism, because of course a desperate country who can't defeat our military will turn to desperate acts such as these;
talk about how we're hurting our troops and needlessly tiring our forces through unconstitutional military welfare, and how this jeopardizes the safety of every American when a real threat arises (you think we're in danger now when we've been at war with illiterate insurgents for 10 years, how much danger do you think we'll be in should an actual foreign military go to war with our army now tired out from military welfare defending other countries? we need to stop defending other countries and start defending America and making our borders secure from foreign threats and invasions.);
talk about how we're robbing our children and ensuring that they'll have a future less bright than ours, and how the only path to their fiscal solvency is to make real cuts to our budget not these phony-baloney, purely-political cuts in future increases. who does that? "I'm going in debt today spending $10 dollars, so tomorrow I'll only spend $13 dollars rather than the $15 I planned." What? No! We have to make real cuts, and I'm the only candidate of any party who has proposed it and whom you can trust to follow through with it!;
talk about how these candidates who keep demanding more war and putting more sanctions on countries that inevitably lead to more war are like teenagers with toys: they're reckless and can't wait to use them. If a President's initial reaction is to shoot first and ask questions later, or as Newt eloquently proposed "kill them", then ask yourselves, "Is this the guy whose finger I want on the button? Am I really ready for nuclear Armageddon because this guy doesn't know how to take a breath and negotiate peace? That his main answer to every place in the Middle East is "kill" -- or, as the politically correct war tribes say "pre-empt" rather than a more prudent, more safe approach of "defend". As a doctor I take an oath, "First do no harm." As President, I take another oath: to preserve and defend the Constitution. We're not making our country safer by going to war, we're not protecting ourselves by harming others, we're not defending our Constitution by subverting it in unconstitutional warfare. If we're going to win, then we must not destroy what made America great; we must defend our Constitution from these kinds of rash politicians who only know how to attack and who have no understanding how to successfully defend. There's a reason I get 3x more military donations than Newt and Mitt and Rick combined!; it's because the military knows we need a commander with a true strategy of defense and security, not a reckless strategy of "kill, kill, kill" and hope no one new challenges us as we grow weaker and more in debt. Teenage boys with bombs do not make good leaders, and neither are inexperienced grown men with a hunger for blood; we need a leader with the experience and the wisdom to see a path to peace, I'm the only candidate with the wisdom that comes from experience, and the troops know it.
appealing to the emotional, the creative, is a right-brain approach. Ron Paul must do this.