Hey gang,
Ryan Moran here.
Over the last five years, I've had an at least somewhat successful career as an internet marketer. Through that time, I've developed skills for marketing online, and I believe that they can be used to spread the message of Ron Paul. And because I am seeking renewed purpose in my life, I am willing to put my career on hold and work with Ron's team should it come to that in the coming months.
The goal of this post is two fold: one, to publicly let Ron know that I'm available to be hired onto his marketing team should he decide to run in 2012. And second, in the event that I'm not lucky enough to join Ron's official team, at least they will know exactly how to get this done effectively.
At the moment, the best online channel for direct marketing is on Facebook. There is a new trend in online advertising that is demographic targeting. That is, targeting people according to their age, sex, likes and dislikes. This is huge for direct marketers, and channels like Facebook, LinkedIn, and Plenty Of Fish have made it easier than ever.
I highly recommend that the Ron Paul campaign, whoever might be involved (call me, Ron), should implement demographic targeting VERY heavily. Very, very heavily.
Here's why...
Most voters make decisions based on a single issue. For some, it's abortion. Others, the economy. The masses are not educated like most of us are... but in order to accept Ron's message, some education is necessary. Most people don't get that the government can't just give you stuff for free.
The trouble is, it's very difficult to hit people where it matters in a 30-second TV ad. Yes, you get the masses, and it works, but you don't hit them intimately. Direct demographic marketing has changed that.
Today, if you "like" gay marriage on Facebook, I can pretty much guess where you stand on the issue. If you're listed as "Christian" or you "like" Billy Graham, I can guess where you stand on abortion. If you have a LinkedIn profile, you're probably against income taxes. And on and on...
By harnessing this data, you can send specific ads to each person and explain to them exactly why Ron Paul is the best pick for them.
Here would be an example campaign:
A 34-year old woman with two kids and is listed as Christian and has "going to church" listed as one of her hobbies is probably pro-life. She would see a Facebook ad that says, "Are You Pro Life? Click here to see how we can protect life in America." Or something like that...
The ad would take her to a page with a 1-minute video of Ron explaining that abortion should be decided on the state level and that we should overturn Roe v. Wade. At the the end of the video, she is encouraged to leave her email address to learn more about Ron Paul. And the education cycle begins.
This can and should be done for each and every important issue.
You can niche it down to folks who "like" Mitt Romney, and then have an ad that compares Romney to Ron Paul. You could target people who like the Tea Party, Sarah Palin, or the health care bill.
Furthermore, voters can be targeted by LOCATION. Which means that we can have ads being run to every single person as listed in Iowa, New Hampshire, or Nevada.
If you wanted to get even more specific, you could start taking this exact approach on mobile phones, although my experience there is not impressive yet.
This approach works best when it's narrowed down to a specific people group or interest, rather than getting mass appeal. However, if you target multiple groups, you start to reach the masses.
The second part of this approach is in getting the new lead educated. This is one thing that Ron didn't do a very good job of in 2008... the email lists that were generated were not used to educate. However, with email follow up sequences easier than ever, you can drip new videos to the voter and get them learning about different issues and why Ron Paul is the best choice for president among all the options.
The important piece is that you can begin the education cycle for many, many people. If you get them on an email list after watching a 1 minute video, you can build a list very quickly and very cheaply. Heck, it might even turn a profit - once someone is captured and educated, they are likely to donate. And since Ron is already popular on the internet, the viral spread of a good direct marketing campaign cannot even be measured.
Ron and team, feel free to contact me. I'd love to help.
Sincerely,
Ryan
Ryan Moran here.
Over the last five years, I've had an at least somewhat successful career as an internet marketer. Through that time, I've developed skills for marketing online, and I believe that they can be used to spread the message of Ron Paul. And because I am seeking renewed purpose in my life, I am willing to put my career on hold and work with Ron's team should it come to that in the coming months.
The goal of this post is two fold: one, to publicly let Ron know that I'm available to be hired onto his marketing team should he decide to run in 2012. And second, in the event that I'm not lucky enough to join Ron's official team, at least they will know exactly how to get this done effectively.
At the moment, the best online channel for direct marketing is on Facebook. There is a new trend in online advertising that is demographic targeting. That is, targeting people according to their age, sex, likes and dislikes. This is huge for direct marketers, and channels like Facebook, LinkedIn, and Plenty Of Fish have made it easier than ever.
I highly recommend that the Ron Paul campaign, whoever might be involved (call me, Ron), should implement demographic targeting VERY heavily. Very, very heavily.
Here's why...
Most voters make decisions based on a single issue. For some, it's abortion. Others, the economy. The masses are not educated like most of us are... but in order to accept Ron's message, some education is necessary. Most people don't get that the government can't just give you stuff for free.
The trouble is, it's very difficult to hit people where it matters in a 30-second TV ad. Yes, you get the masses, and it works, but you don't hit them intimately. Direct demographic marketing has changed that.
Today, if you "like" gay marriage on Facebook, I can pretty much guess where you stand on the issue. If you're listed as "Christian" or you "like" Billy Graham, I can guess where you stand on abortion. If you have a LinkedIn profile, you're probably against income taxes. And on and on...
By harnessing this data, you can send specific ads to each person and explain to them exactly why Ron Paul is the best pick for them.
Here would be an example campaign:
A 34-year old woman with two kids and is listed as Christian and has "going to church" listed as one of her hobbies is probably pro-life. She would see a Facebook ad that says, "Are You Pro Life? Click here to see how we can protect life in America." Or something like that...
The ad would take her to a page with a 1-minute video of Ron explaining that abortion should be decided on the state level and that we should overturn Roe v. Wade. At the the end of the video, she is encouraged to leave her email address to learn more about Ron Paul. And the education cycle begins.
This can and should be done for each and every important issue.
You can niche it down to folks who "like" Mitt Romney, and then have an ad that compares Romney to Ron Paul. You could target people who like the Tea Party, Sarah Palin, or the health care bill.
Furthermore, voters can be targeted by LOCATION. Which means that we can have ads being run to every single person as listed in Iowa, New Hampshire, or Nevada.
If you wanted to get even more specific, you could start taking this exact approach on mobile phones, although my experience there is not impressive yet.
This approach works best when it's narrowed down to a specific people group or interest, rather than getting mass appeal. However, if you target multiple groups, you start to reach the masses.
The second part of this approach is in getting the new lead educated. This is one thing that Ron didn't do a very good job of in 2008... the email lists that were generated were not used to educate. However, with email follow up sequences easier than ever, you can drip new videos to the voter and get them learning about different issues and why Ron Paul is the best choice for president among all the options.
The important piece is that you can begin the education cycle for many, many people. If you get them on an email list after watching a 1 minute video, you can build a list very quickly and very cheaply. Heck, it might even turn a profit - once someone is captured and educated, they are likely to donate. And since Ron is already popular on the internet, the viral spread of a good direct marketing campaign cannot even be measured.
Ron and team, feel free to contact me. I'd love to help.
Sincerely,
Ryan
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