Some thoughts...
First, having a full-page ad in one of the most widely-read newspapers in the country is a great idea; kudos to everyone who was part of this project.
Second, the graphics look beautiful. The "pics" of the "Founding Fathers" are really nice as is most of the layout; again, super job.
Third, taking what the FFs said and connecting them to Ron Paul's campaign helps people see where we are now and contrast that with where we once were and where we would be headed with a RP Presidency; well done.
Fourth, if what I read about the cost of the ad is correct, 2.3 million people (give or take a few hundred thousand) will see all this about Ron Paul at a cost of about $0.05 each. Considering the time and energy required to distribute that many Slim Jims would be...well...let's just say the ad looks to be a very wise investment.
Fifth, the ad, NOT being on the Internet, helps bring to the less-than-Internet savvy among us the gospel of Ron Paul. This is, in my opinion, something that must be done if interest in RP is to continue to grow at the seemingly-exponential rate that is currently the case. Along this same line, I'd suggest a P.O. Box or street address to which interested parties may write. The phone number is a very good idea but I think that there will still be some who would rather have a physical address through which to make contact (send checks?).
Sixth, and I saw someone speak to this already, I'd suggest moving RPs picture to the far right and the encircling text to the far left (meeting appropriately in the middle). Having RPs picture all to itself on the right may allow for it to be larger which, I'm sure, would give the reader a break, at least visually, from all the necessary but possibly overwhelming text.
Seventh, no doubt there is a LOT of content in that ad. It's GOOD content, but a lot nonetheless. Will the USA Today reader actually pore through all that material? Hard to say, but, since the ad is trying to promote Ron Paul as opposed to Ron Paul's
website, I think it's important to present readers plenty of accurate and relevant information.
Eighth, please consider a toll-free number to go along with the
www.TeaParty07.com website. (May I suggest
www.Kall8.com? I have a couple of phone numbers from them and the cost is quite modest and I've never had an issue with it. And, no, I neither work for them nor get some kind of a kickback.) Again, as a large number of readers may not be Internet-savvy enough to go online and make a donation (they may even consider it more risky to donate online...I hear that a bit from my customers even though it's not necessarily true), having a toll-free number available for either more information and/or to make a donation might be advantageous.
Finally, I'm amazed at the creativity that is being constantly evidenced by so many for the cause of Freedom. It's a privilege to be a very small part of such an enormous yet vital effort.
Fortnighte
P.S. And thanks to Dr. Ron Paul for showing us the way. May we as Americans have the wisdom and courage to follow.