Draft of USA Today Ad

[Question_Authority]

#6 - "conspire" and "pretend" etc... strikes of conspiriacy language, please avoid using that.
#7 - "deliberately" left open... we know this to be true but it comes off as the same thing as #8 - same thing, they're reading the mainstream media, they dont want to be told how bad it is. It'll come off the wrong way.

We need to come across as an honest mainstream alternative, so avoiding these types of buzz words is pretty important.

Great. I would only change "we the fathers support...", for "Our founding fathers WOULD support ...". I would sound more real, and less ficticious

I second the motion on these suggestions.

 

[amakris]

1) Too negative. Too many warnings make it feel like I'm being nagged. I don't want to be nagged.
2) If you insist on the warning thing then there should be a physical separation between the warnings and Ron Paul's name.
3) Ron Paul's image should be bigger
4) Way too much info. List key attributes that fill the consumers' needs: honest, end the war, smaller government. When you list all this stuff it's truly information overload. The net effect is absorbing nothing. You're burying the ad's message.
5) Remove the fringy stuff. This means cool it on the capital letters (don't put a list of acronyms in a row as it freaks people out), over use of quotes, and references to NAU.

 

[Mauiboy86]

That will get the world talking!

 

[spivey378]

holy shit this thread blew up


i didnt know it was this big

*starts readin*

 

[Politeia]

No, not Hamilton

The thing that caught my eye, though, was the far left portrait.
Is that Alex Hamilton? If so, please consider his position as a big-government Federalist who didn't trust the people's intelligence enough to stay out of their affairs.
It seems hypocritical to the message you're trying to send.

No, it's not Hamilton (agreed, that would be very inappropriate); I believe it's James Madison, the "Father of the Constitution" and "Father of the Bill of Rights". Yes; see:
http://en.wikipedia.org/wiki/James_Madison

He's our guy.

 

[280Z28]

Warning: This post represents free thought and hasn't been proofread or polished. :o

Several points Ron makes have been taken out of context by MSM. If you hear "he wants to shut down the IRS," by itself, it sounds like a horrible idea. One point that I don't see forefronted that I think needs to be is the fact that Ron is dedicated to protecting Americans from civil liberties to life to wealth to respect. As such, he has planned actions to make sure that no one is "left on the streets."

He wants to phase out social security (well known), but he wants to actively protect people who do depend on it by leaving it in place AND making sure the funds are protected from frivolous spending (not so well known, and more than other candidates can promise!).

He wants to abolish the IRS (well known), but more importantly he wants to control spending since we are going broke. The easiest way to stop spending money without hurting Americans is by re-evaluating our foreign policy. He doesn't want to end the war in Iraq because it's the popular idea to a bunch of Americans. He wants to stop the Iraq war because we can't afford it (help American economy), it leaves us less protected (help safety), and it unnecessarily kills people and aggravates the ones that live (gain respect by respecting others).

Everything Ron Paul does is dedicated to one cause: you, because you are an American.

Ron Paul does not work for the government. Ron Paul works for the people of the United States of America.

Ron Paul helps the poor by relentlessly protecting the value of the money and property they do have.

Ron Paul helps the sick by driving down the price of medical care, and he does so without having to take money from everyone. Hillary wants to drive down the price of medical care, and only wants $100bn to do it.

Ron Paul helps the elderly by protecting the value and consistency of the Social Security fund they rely on.

Ron Paul helps the troops by befriending the world and keeping them out of unnecessary danger.

Ron Paul helps business by encouraging innovation, worldwide free trade, and by making sure his policies don't have adverse affects on the economy.

Ron Paul helps your children by allowing schools to focus on education instead of splitting a money pool.

Ron Paul helps you by spending time thinking of new ways to protect the money you have, instead of taking your money and wasting it on bloated programs. Ron Paul doesn't force you to make sacrifices only to try and convince you it was necessary. Freedom doesn't have to come with a price tag.

Ron Paul takes different actions from other politicians because his giving does not take away. Ron Paul speaks the truth and keeps his word because the only thing on his mind is protecting the American Dream for all Americans.

Invest in your future and that of your kids on Dec. 16th. Find out more at www.teaparty07.com.

 

[Drknows]

I like it even if no changes are made.

But i would suggest making Ron Paul stand out at the top of the ad and making his picture bigger.

Right now he only covers 1/4 of the ad. Plus its at the very bottom.


But like i said i like it regardless. TWO THUMBS UP!!!!!

 

[SwordOfShannarah]

It's an ad... jezz... no one can ever get along

seriously- where do these people get off? This is an ad someone is going to run- there is no asking of opinions. This is FYI.

I mean, if you ever wanted to know who the trolls or morons are in this forum now you know. Have a little couth for once will you??!!

 

[The Good Doctor]

Awesome!

 

[Texan4Life]

Bryan, I like the concept but the ad itself seems to need a bit of work. Here is what I have so far for a recommendation:

I forgot to note why I made certain changes:
Delete "deliberately" from "borders deliberately left open" because it causes disagreement yet is not necessary to get across the point.

Change "honest" to "honest rather than popular" because the focus is on the media, not on honesty..

+1

 

[Matt Collins]

It looks beautiful, but it is not effective.

We need NAME RECOGNITION not issues. We can do issues 1 month out from the date of election.

Right now we just need to get people to know that RP exists.

Any newspaper ads should be:
- as close to the editorials as possible
- in the business section
- in the local section

See this thread about marketing Ron Paul:
http://www.ronpaulforums.com/showthread.php?t=25536

 

[Jon S]

It looks beautiful, but it is not effective.

We need NAME RECOGNITION not issues. We can do issues 1 month out from the date of election.

Right now we just need to get people to know that RP exists.

Any newspaper ads should be:
- as close to the editorials as possible
- in the business section
- in the local section

See this thread about marketing Ron Paul:
http://www.ronpaulforums.com/showthread.php?t=25536

gotta agree. people aren't going to read through something like that. it has to be catchy and get peoples attention. a bunch of words is gonna make them flip the page much quicker.

remember that the average person looks at an ad for less than a second then skips to the articles.

 

[tonyr1988]

I agree with James R.'s comments. Great suggestions, especially "For President."

Great ad either way, but with a few changes, it would be near-perfect.

 

[Devil_rules_in_extremes]

Good ad! God bless the person who ponied up the dough to make this possible.

 

[Paul4Prez]

I love it.

1) Too negative. Too many warnings make it feel like I'm being nagged. I don't want to be nagged.

Maybe American voters need a stern talking to from the Founders!

2) If you insist on the warning thing then there should be a physical separation between the warnings and Ron Paul's name.

A good idea.

3) Ron Paul's image should be bigger

Another good idea.

4) Way too much info. List key attributes that fill the consumers' needs: honest, end the war, smaller government. When you list all this stuff it's truly information overload. The net effect is absorbing nothing. You're burying the ad's message.

I think it's fine. The types of people who will respond to this are the types of people who will read the whole thing. I know I would have, even if I had never heard of Ron Paul before reading this.

5) Remove the fringy stuff. This means cool it on the capital letters (don't put a list of acronyms in a row as it freaks people out), over use of quotes, and references to NAU.

What fringy stuff? Okay, there's some, but the NAU is a BIG issue for a lot of people.

 

[kevinblack]

I would agree with the cluttered comment. If I had seen that ad last week before knowing who Ron Paul was I would have immediatelly dismissed it.

It is pressumptious to put up the founding fathers but the "We the founders support" line is outrageous. It is wrong to call this a Revolution and it will backfire.

If instead this add had a simple design, focusing on ending the war on Iraq and small government it would resonate better with readers. Anything you can do to make Ron Paul look like a serious and real candidate would not hurt either.

 

[thomj76]

I went fishing yesterday and haven't been feeling well today, so I'm late getting in on this thread.

When I saw this ad before it ran in NH, I had my wife look at it. I know what I know, and sometimes it's hard to get into other people's shoes that don't have the same historical skill-set that I have (Props go to my Mom, who introduced me to Ron Paul back in '76 )

What she said stuck with me. It's a powerful message, but it seems gloomy. It would be pretty easy for the typical person to just turn the page.

I am not trying to be a nay-sayer here. I just want the best impact that this ad can get.

This is a one shot deal, with some media coverage to ripple off of it. Now the smallest of pebbles can send waves across the pond. This pebble, needs to positively remind people that Liberty is the Bedrock of this Republic.

Anyway, at the present time, that's my 2 cents worth. I look forward to seeing the update.

 

[Man from La Mancha]

gotta agree. people aren't going to read through something like that. it has to be catchy and get peoples attention. a bunch of words is gonna make them flip the page much quicker.

remember that the average person looks at an ad for less than a second then skips to the articles.

I would tend to agree with you, but this is a very unusual type of ad that I might stopped to see what it was about. It's not often I see in a news paper ad about the founding fathers and it's not even one of their holidays or birthdays.

.

 

[radmatty]

I dont want to be a negative Nancy, but are Joe and Jane American REALLY going to read all that? It's way too cluttered. I feel like, unless you like Paul, you're going to see all the text and skip over it

It's very well put together, but it's not eye-catching and people will get bored after the first sentence

It's in a newspaper after all. You have to imagine that those who would stumble upon it have bettr than average reading skills. I like it. -- Matt

 

[mryanjax]

Critics

Unbelievable....I don't remember anyone asking for every Tom, Dick, and Harry what their opinion was of this article.

If you don't like it, pony up your own cash and take out your own ad! Otherwise, STFU nobody cares what you think! This person has done something wonderful and we have a group of self-righteous jackasses who want to tell him how to improve it in their images...

Reminds of the way these Meetup groups are going....I'm RP to the end, but I'm tired of the Paulites out there....you people are really irritating...