lucius
Member
- Joined
- Jun 11, 2007
- Messages
- 3,347
IF you are talking super bowl this is what would get attention.
BE DIFFERENT!
http://www.youtube.com/watch?v=AxUR_0eMfEM
When I first watched this I thought it was a Ron Paul ad, and I also thought "This hits exactly, and taps directly into the American sub-conscious"
If there was an ad similar to this, no sound, intelligent writing and a direct opposite to what an ad is ment to do...
What happens next?
Interest?
where do the viewers go?
Internet?
Then we catch them.
Any other approach and 99.999999% will not give a dam to even remember the web address. Most people are too skeptical or apathetic to care, they have already been duped before by snazzy commercial tricks, and don't care for it.
I was thinking along a similar vein. As numb as they are, Americans do not like to be played.
There was once a 50's cigarette commercial advertising a cigarette with an asbestos filter (Kent with Micronite filter) with the endorsement of 9 out 10 doctors who smoke recommending them.
http://www.mindfully.org/Pesticide/Asbestos-Kent1jun95.htm
A media BS compare and contrast would not be suited for a 30 second slot, but may powerfully highlight the media deceptions that we face in this campaign.
That converse ad was great!