The liberty movement has been hurt precisely because it treated exposing conspiracy in this back burner, "wacky uncle" sense, and decimated the momentum of getting any policies changed, by treating the truth as some sort of secondary issue. As you note, Paul kept the matter on the back burner twice in his campaigns, and see how many primaries he won as a result, hmmm? Addressing the issues in an entirely left brain/rational way, to an electorate that is overwhelmingly entranced by neocon right brain emotionalism, is a twice proven failure. This partition theory of liberty discourse is completely false, and feeding the impotence of the movement in waking more people up about both freedom and truth.
The truth will set you free--both factors are on the same level. You simply can't properly talk about the loss of liberty and explosion of war over the last decade without addressing the false flag op that created the pretext for non-stop empire building and omni-surveillance. You can't talk about the evil of the Fed without addressing collusive manner of how it came to be, and how every president who has even incidentally printed money outside the control of the central banks ended up killed. Bashing "JFK took on the Fed" is a strawman, the point is that it IS accurate as a short hand way of summarizing the fate of each politician who allowed non-bank controlled currency to be issued. Why has no President since JFK even accidentially issued more US notes?
The conspiracy structures that entrench and expand tyranny are systemic, and cannot be answered by de-emphasizing their role in crushing freedom. A stance of condescension and derision of Jones et al as 'types' is in no way moving us towards a more serious advocacy of liberty, but rather towards providing cover and legitimacy to the current establishment's marginalization tactics. How many other coincidences, ruined careers and dead bodies are we supposed to ignore, to retain mainstream respectability? Is not this currying of establishment respect part of the problem, and the real reason for giving the exposure of conspiracy second rate status? The Birch Society was mocked and crazy-uncled a generation ago for even bringing up the Fed. So will it be alright for us to admit 9-11 was an inside job in another 30 years, only after we have been all locked up in the camps?