Campaign releases NEWEST AD!!!! (+$1 million combined buy for next 3 ads)

[smartguy911]

I choked up a little at the end. Good stuff!

same here. Insanely powerful ad

 

[Todd]

wow. This campaign has come a long way

 

[smartguy911]

Let me frame it this way. On a recent public relations trip I took, I was at a booth giving information about our organization. It's a room full of people and you only have about one to two minutes to say what you need to say before the person moves to the next booth. I have a brochure in my hand with cold, hard facts. Now I can either choose to restate the facts in that brochure or I can give a personal testimony to lead them to want to investigate more. The emotional stories are infinitely more effective. It gets people (especially women) emotionally invested. When I stated facts about our organization, people seemed somewhat interested but merely thanked me and moved on. When I gave the emotional appeal, people stop and ask more questions. They realize, "ok this isn't just some run-of-the-mill non-profit. These are the real people whose lives are being touched!" Two women even broke down in tears as I was telling the story!

So which is more effective? Sure, we can complain that the $1m didn't get Ron Paul's record out there, but that's not the goal. Emotion will always trump facts when marketing. And when you have a distracted TV audience, it's perfect to grab their attention and get emotionally invested.

Amen

 

[jeremiahj13]

I'm in the Army National Guard, makes me feel like I am not forgotten.... A good Ad indeed :')

 

[trey4sports]

so is the campaign rolling out 2 new commercials soon? I see that the title states it is a 1,000,000 ad buy for 3 ads, so does that mean 3 NEW ads or are they using old ads?

 

[Matthew5]

so is the campaign rolling out 2 new commercials soon? I see that the title states it is a 1,000,000 ad buy for 3 ads, so does that mean 3 NEW ads or are they using old ads?

Good catch! I'm assuming the word "next" means new ads?

 

[turbobrain9]

This is a good ad because they are not showing Ron off for serving...what Ron did was the most important thing, he honored OTHERS that served...this will work well with the 55+ demographic and the style of the ad is like other WWII or War documentaries...beautifully done...subtly is important here...all the ad needs to do is say Ron served and he help other vets when he got in congress...that is very powerful alone.

 

[rp713]

love the ad. should hit home with its intended demographic. glad to see our money being used wisely. and ron paul does need to do a few different tones for the "i approve this message" at the end.


and for some people saying he's wasting a mil. he's buying 3 ad spots in crucial states on broadcast and cable tv. thats not cheap to begin with. but im glad he's doing this now because the poll numbers need to increase at this point. he needs to jump to 2nd before the end of the year.

 

[realtonygoodwin]

Glad to see this, expanding our support. Let's use this opportunity to donate more! They are in it to win it!

 

[Trigonx]

Great Ad. I'm very glad they are targeting the demographic that we need the most to win this.

Thank you!

Thank you for your generous donation!

Amount: $100.00
Transaction ID: 309550138
Transaction date/time: 2011-09-22 11:17:00

 

[TheTyke]

love the ad. should hit home with its intended demographic. glad to see our money being used wisely. and ron paul does need to do a few different tones for the "i approve this message" at the end.

Haha, I remember with Rand's ads people were saying "He needs to sound more upbeat!" so they probably made sure Ron's was! I agree, different tones would be more flexible.

I like the ad!! The campaign can do what it takes if we can raise enough money to keep this up.

 

[VanBummel]

A really touching ad; it should go a long way with seniors and disaffected neocons that haven't come our way yet.

That said, Ron and the campaign really need to get the military donation totals out there for everyone to see. Maybe this ad wasn't the right place, and I know it isn't like Ron to 'brag', but I really hope he finds a way to work that into some debates or interviews; that would really help win over some of the people who think Ron is weak on defense.

 

[Matthew5]

We're on the front page of cnn.com and "trending" in the political ticker.

http://politicalticker.blogs.cnn.co...-back-up-on-airwaves-with-million-dollar-buy/

 

[Shane Harris]

this is good. but for other foreign policy ad buys we NEEEEED to 1) show donations from active duty military, 2) say that ron paul endorses an "america first" foreign policy that defends our nation and our borders instead of payign for the defense of other nations and their borders, 3) because we are in a major debt crisis and we cant afford to be the policeman of the world or nationbuild and no one else is serious about the debt, 4) save a soldiers life, vote for ron paul

 

[specsaregood]

This goes pierces right through the meme pushed by the pro-war sociopaths that Dr. Paul hates the military.
How can that be true when people see this and hear that he is "a veteran's best friend".? boom.

Loving this ad.

 

[specsaregood]

Great idea for ad. But, it should be more dynamic. More effective. I don't know - for a whole minute ad, it don't say as much as it could. Compare this ad with "Plastic man" one minute ad. I can't avoid feeling that team that made "Plastic man" ad would make much more effective one minute ad about Ron's military service and support he gets both from active duty military and from veterans.

To each their own, I didn't care for the silly plastic men ad. The crew making this ad are well known GOP marketers. They know what GOP voters want to see.

 

[rnestam]

I think the campaign will be going in "themes" and now is the time to hit hard about military. Releasing it before the debate, I wouldn't doubt they are setting up a "moment" for RP to hit with the fact he gets more donations than anyone else as a rebuttal to someone calling him anti-American. I think they are ready to bait the others into this topic with hopefully some good sound bites coming from it. It's still early and everyone is already sick of hearing Bachman say "I was the tip of the spear..blah blah blah". A don't shoot until you see the whites of their eyes approach, and tonight could be the start of it. 2 more ads to go and I would bet they will both be about the military and our obligations over seas with more facts. If this was an opening credits ad, it was perfect. Hopefully we get some more storyline tonight...

 

[AlexAmore]

Damn I choked up to this ad. That only happens if I watch Forrest Gump, The Cinderella Man, movies of that caliber. Nevermind a 1 minute tv ad lol.

 

[Maximus]

This commercial is very, very powerful.

 

[gb13]

I love it. Kinda wish they had mentioned how he gets more donations from active duty military than all other candidates combined, though... Maybe the next ad will allude to that.