When all else fails, boycott the sponsers. Let the sponsers know why you will not be using their product. Inform the dickhead station jockeys that they will be losing money and if they don't care, tell someone over their head who does. When they start losing sponsers they will change their minds. It worked for the Glen Beck/terrorist comment. Enough people have to agree to call the sponsers though. If a bunch of people call the same sponsers, I'm sure they don't want to lose business.