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- May 6, 2008
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Are you talking about the General election?
Both the primary and the general, since it wasn't specified in the OP, and the "winning issues" apply pretty equally to both in most cases (the exception here is IA, where there is usually a big difference between how the primary and general election candidates fare). Obviously, to win an election, you have to appeal to the voters on issues that are either of local or regional importance. For example, NH has done more than any other state to roll back the police state, so that is a "winning issue" there with proven statewide importance and popularity. But that same issue does not play well in a place like IA, where the candidate perceived as "most religious" almost always does best (especially in the Republican primary). For places where there isn't a clearly defined local or regional popular / "hot button" / "winning" issue (like OH and FL), I went with presenting policies or current issues in a local / regional historical context.