12/16 Promotion - Want $6.5 Million? We Need 65,000 Pledges for $100 on TeaParty11.com

[lucent]

I think we should utilize the moneybomb Tea Party logo found in the image above.

Don't rebrand it, just shrink the importance of the Tea Party by shrinking the text in relation to the moneybomb for the banners.

 

[Sentinelrv]

I can see we might be leading into a philosophical battle here. Let's nip that in the butt before it occurs and continue our focus on solidifying the message and getting our support drummed up for this moneybomb.

It's clear that we need to revisit some of the message and build more momentum. I've posted a new design theme aimed at helping with that.. let's start there.

I agree. This should give us a boost. I guess the idea of rebranding the entire site this late in the game was a mistake. I just didn't like seeing the negativity from people, but I'll go along with this. I do however think that we should change the slogan on all the image banners and pledge widgets from "The Revolution Continues" to "No One But Paul." That should help to spice the theme up without completely changing it. Would you be able to redo all the images? I wish I could help, but I'm not really an image designer.

 

[dusman]

Well that's not really what you said, but I do agree that it probably wouldn't look good on us if we changed this late in the game. I don't think a rebrand of the slogan under the TeaParty11 logo would hurt though.

Yeah.. I think this is the best option. Instead of "The Revolution Continues" rebrand to "No One But Paul" add the stamp somewhere highly visible and that is appealing and I think we'll have a good solution here.

 

[lucent]

You could take the Money Bomb logo with the date, put Tea Party '11 above it in smaller text. Just forget "The Revolution Continues".

 

[Sentinelrv]

I think we should utilize the moneybomb Tea Party logo found in the image above.

Don't rebrand it, just shrink the importance of the Tea Party by shrinking the text in relation to the moneybomb for the banners.

You mean the one below?

I think that we should also use that on the website at the top of the scroll. Right now it just says TeaParty11, but not everybody understands the relation with TeaParty07 and that this is just an anniversary money bomb. I think it would be best to use that money bomb logo so that it reads "Tea Party 11 Money Bomb. That way it's clear to everyone visiting the page.

 

[lucent]

You mean the one below?

I think that we should also use that on the website at the top of the scroll. Right now it just says TeaParty11, but not everybody understands the relation with TeaParty07 and that this is just an anniversary money bomb. I think it would be best to use that money bomb logo so that it reads "Tea Party 11 Money Bomb. That way it's clear to everyone visiting the page.

I think the new website design is fine. The Tea Party at the top isn't that prominent. It does need to say moneybomb somewhere though. Maybe combine the Money Bomb logo with the Ron Paul logo underneath the scroll roll somewhere.

 

[lucent]

I think one of the biggest mistakes is not having an official Twitter account and hashtag.

 

[lucent]

Another option would be having Ron Paul written in the Tea Party font and then have "Moneybomb" written in the hand script underneath it. The domain is already TeaParty11, you don't need to reiterate it in the title.

 

[Sentinelrv]

I think the new website design is fine. The Tea Party at the top isn't that prominent. It does need to say moneybomb somewhere though. Maybe combine the Money Bomb logo with the Ron Paul logo underneath the scroll roll somewhere.

How about putting "Money Bomb" right under the red TeaParty11 logo in small black text...

 

[lucent]

The website is definitely missing Moneybomb.

 

[lucent]

dusman, your inbox is full.

 

[qwerty]

why don´t we focus on promoting this...

 

[lucent]

Sentinelrv, would you run a ChipIn to advertise on Facebook?

 

[WD-NY]

I have to agree with this. If I were to share all of the horrible e-mails I received over Black This Out.. I'm sure this same concern would have been raised then. I didn't publicize those (except for 1 humorous one) because not everyone is going to accept the theme and that is something we have to put aside. So far from what I've seen.. I've witnessed much more distaste toward Black This Out vs. Tea Party 11.

I think there's less 'pushback' because the "tea party" theme is generating a "meh" reaction from Ron Paul grassroots. We're taking a pretty big leap assuming that everyone who sees the banners/widgets will think to themselves "hey, looks like we're trying to court the tea party voters with this money bomb. Genius!" Realistically, not many grassroots members are going to visit this thread and read about how our reasons for using the "Tea Party" as a way to generate good will with the undecided "tea party" voters. And while I initially thought we could do that on the website, we unfortunately do not have any youtubes that successfully make that point.

Instead, what I worry is happening is that Ron Paul supporters are seeing the words "Tea Party" and thinking "tea party = RHINO = co-opted=WTF?". That why I got behind a simple brand/stamp above (or over a part of) the "Tea Party '11" logo - so that all the widgets and banners (which are our best lead-gen tools until/when/if the refer-a-pledge competition starts) at least present something the grassroots can rally behind.

The point is that the Tea Party is a HUGE market. We can't look at it so black and white in regards to where their support lies or how they are perceived. I'd approximate that 30% of the Tea Party people are ready and willing to get behind Ron Paul, as long as they believe he has a chance. That could mean a 5% boost in the polls if we capitalize on it. It's not much, but still a substantial jump. I think in this regard the stories coming out of the moneybomb about the "Tea Party" rallying behind Ron Paul to raise multiple millions of dollars would help galvanize a portion of that support. We have to consider each effect and consequence that happens as a result.

Yes, this was our (mine included) initial thinking as to why using only "tea party" would be a good idea. The problem is, it assumes that we'll raise millions using "Tea Party" as a theme. But if the grassroots isn't digging "Tea Party", then there won't be any stories about how Ron Paul raised $millions during his "Tea Party Money Bomb"... it's a catch 22 that we should've been more aware of given the success of BTO and the issues with "Support Them Now".

IMO, the only people we should be worried about 'courting' = Ron Paul Grassroots. Without their intensity and support, there is no money bomb. Non-Supporters = a distraction at best and a proverbial white whale at worst. So, if "Tea Party" fires the Ron Paul grassroots up most, then I'm 100% for it. But if we're sticking with it based on the assumption/hope that people who don't even support Ron Paul yet will react to the "Tea Party" theme in a positive manner... well, I think that's a big mistake that will cost Ron a lot of much needed money.

Ultimately, even if we wanted to change theme (which really might have not been a bad option).. doing it 2 weeks before the day is not a well thought-out idea. We have 300 meetup groups who have been contacted and personally from my own local one.. we are engaging all of the local Tea Party meetups to get behind it.

There isn't anything to change really.. just adding a "No One But Paul" brand to the "Tea Party 11" logo. That way, people can promote it whichever way they prefer. And to be honest, I'm not even wedded to "NOBP"... to me, whatever fires up the grassroots most = best.

Simply put, what real benefit do we expect to gain with such a change? I don't believe it is going to suddenly boost involvement, but seems an almost desperate attempt to inspire such. Also, I've been noticing more talk about the Tea Party getting behind Ron Paul over the past week and if we have a fair showing for this one, it might help to reinforce that ideal going into Iowa.

I dunno man, I think "No One But Paul" strikes a pretty solid chord within the Ron Paul Grassroots (who is imo, the only people we should be focused on exciting/connecting with). No one is pushing for a date change so it's still on Boston Tea Party Day. So having "Tea Party" associated on that level is fair game (which the way Nathaniel's copy approaches it).

• Or perhaps we just remove the "'11" and replace it with "Day"..to get "Tea Party Day Money Bomb"... that could be enough? Also, the brand doesn't have to block out "Tea Party '11" as I made it in the first mock.

We aren't too far off from where we were with Black This Out. At this time period leading up to BTO, we were at 3,300 pledges. We are about 1,500 pledges behind.. but if we improve on some of the things we did from BTO, we won't be too far off.

2 weeks = an eternity in money bomb promoting - so I don't think time should be our guide. We either decide that "Tea Party" alone fires the grassroots up or we decide that it doesn't and shift the design a bit to include an element that resonates more deeply. If we don't then all we need to do is update the logo/header on teaparty11.com and update the design of the banners and widgets being posted to facebook and hosted by ron paul friendly blogs/websites

 

[Sentinelrv]

Sentinelrv, would you run a ChipIn to advertise on Facebook?

I would rather the person doing the Facebook advertising collect the money for this. There's really no point in me doing it if I know nothing about advertising on Facebook.

 

[lucent]

I would rather the person doing the Facebook advertising collect the money for this. There's really no point in me doing it if I know nothing about advertising on Facebook.

There is no one doing Facebook advertising.

 

[Sentinelrv]

There is no one doing Facebook advertising.

Then why do you want me to collect funds? We'll need to find somebody first that's willing to do it and understands what to do. I've never fooled with it myself. Once we have somebody we can make it known and collect funding.

 

[qwerty]

we need someone to make this picture suitable for facebook profiles ?

http://www.ronpaulforums.com/showth...et-atleast-200-Ron-Paul-supporters-to-do-this

PLEASE!

 

[WD-NY]

I think one of the biggest mistakes is not having an official Twitter account and hashtag.

Agreed. #noonebutpaul ftw?

 

[Sentinelrv]

I think there's less 'pushback' because the "tea party" theme is generating a "meh" reaction from Ron Paul grassroots. We're taking a pretty big leap assuming that everyone who sees the banners/widgets will think to themselves "hey, looks like we're trying to court the tea party voters with this money bomb. Genius!" Realistically, not many grassroots members are going to visit this thread and read about how our reasons for using the "Tea Party" as a way to generate good will with the undecided "tea party" voters. And while I initially thought we could do that on the website, we unfortunately do not have any youtubes that successfully make that point.

Instead, what I worry is happening is that Ron Paul supporters are seeing the words "Tea Party" and thinking "tea party = RHINO = co-opted=WTF?". That why I got behind a simple brand/stamp above (or over a part of) the "Tea Party '11" logo - so that all the widgets and banners (which are our best lead-gen tools until/when/if the refer-a-pledge competition starts) at least present something the grassroots can rally behind.



Yes, this was our (mine included) initial thinking as to why using only "tea party" would be a good idea. The problem is, it assumes that we'll raise millions using "Tea Party" as a theme. But if the grassroots isn't digging "Tea Party", then there won't be any stories about how Ron Paul raised $millions during his "Tea Party Money Bomb"... it's a catch 22 that we should've been more aware of given the success of BTO and the issues with "Support Them Now".

IMO, the only people we should be worried about 'courting' = Ron Paul Grassroots. Without their intensity and support, there is no money bomb. Non-Supporters = a distraction at best and a proverbial white whale at worst. So, if "Tea Party" fires the Ron Paul grassroots up most, then I'm 100% for it. But if we're sticking with it based on the assumption/hope that people who don't even support Ron Paul yet will react to the "Tea Party" theme in a positive manner... well, I think that's a big mistake that will cost Ron a lot of much needed money.




There isn't anything to change really.. just adding a "No One But Paul" brand to the "Tea Party 11" logo. That way, people can promote it whichever way they prefer. And to be honest, I'm not even wedded to "NOBP"... to me, whatever fires up the grassroots most = best.



I dunno man, I think "No One But Paul" strikes a pretty solid chord within the Ron Paul Grassroots (who is imo, the only people we should be focused on exciting/connecting with). No one is pushing for a date change so it's still on Boston Tea Party Day. So having "Tea Party" associated on that level is fair game (which the way Nathaniel's copy approaches it).

• Or perhaps we just remove the "'11" and replace it with "Day"..to get "Tea Party Day Money Bomb"... that could be enough? Also, the brand doesn't have to block out "Tea Party '11" as I made it in the first mock.

2 weeks = an eternity in money bomb promoting - so I don't think time should be our guide. We either decide that "Tea Party" alone fires the grassroots up or we decide that it doesn't and shift the design a bit to include an element that resonates more deeply. If we don't then all we need to do is update the logo/header on teaparty11.com and update the design of the banners and widgets being posted to facebook and hosted by ron paul friendly blogs/websites

You summed up everything I was trying to convey in my previous posts.