You Tube Ad Contest: Ron Paul Superbowl Commercial

[Paulbot_9876]

lol

 

[Mckarnin]

w8... this doesn't make sense. Is the ad for the Super Bowl? We already know that SB ads cannot be political yet we're still buying one. Can you pleeeaaassseee give some more info or is this all a part of your strategy?

I don't know whether national are illegal or not..I think they're just expensive. We are placing ads in local markets and they already are running ads for other candidates in several markets. This is legal, I have spoken with Fox's national ad people too so this isn't some local "misunderstanding".

 

[Mckarnin]

Hey guys, just caught on to this thread... Glad people like the ads and I am more than willing to make any changes and/or make sure that it is ready to roll by the time needed.

As for the CCR track, I had someone a few months back check on how much it would cost to run it regionally, but not nationally. He never got back with to let me know how much it was going to cost. With that said, I have the contact person info to find out the price for the CCR track. Whoever is heading this project up (reserving the space, etc) needs to get in touch with them, explain the details of the use and PAC, and find out the price. Here is the contact info:

Eli Tirado
Music Licensing
Concord Music Group/Fantasy Jazz
510.486.2099

I'm not sure if I would mention the Youtube video link, b/c I would hate for them to take it down, but just mention use of Creedence Clearwater Revival's "Fortunate Son" for a :30 Ron Paul ad to be broadcast once during the Superbowl. He will probably ask a few questions about the PAC, non-profit, etc, and then will get back to you. You can also try this contact if he doesn't get back to you in a timely manner:

Melissa Woods
Concord Music Group Licensing
310.385.4455

---
Both ads "Ron Paul Is" and "Ron Paul Ad Remix" are ready to roll for broadcast, and if given enough time, I can upres them to HD quality, which would freakin' rock. The HD stuff I have done for ESPN gives me chills every time I see it broadcast.

Someone had mentioned that ad with the other track I mixed it to originally, but that is not royalty free either... It is a track called "Weapons of Mass Distortion" by The Crystal Method.

Personally, I don't feel like the CCR ad needs voiceover... I tried it at one time and it actually took away from the impact of the spot. The one good thing with the Superbowl is that people watch the commercials as much if not more than the action. I don't think it will be an issue with somebody being in the other room and not catching it as is a fear with some. IMO. But, with that said, I will do whatever you guys decide on ultimately. I am here to give my professional marketing advice and skills in anyway that can help Ron Paul get elected.

Sooo... minus someone checking in on the CCR price (won't hurt to find out)... do I need to submit my stuff somewhere or can this be my official "I'm putting my ads in for review statement" ?

Look forward to helping any way that I can!
Adam

We love them and do not feel like they need voiceover. "Imagine" is almost perfect. No voiceover needed. There are a couple seconds we might have to nip/add black screen. We're looking into the rights on CCR. Can you PM me your email/phone number (if you don't mind) so we can work with you on it?

Katharine (Project Manger of Superbowl Ads/Blimp)

 

[Mckarnin]

http://youtube.com/watch?v=MXSea2W1qcg

[size=+1]A few more points for this one:

* It clearly conveys that Ron Paul stands out from other candidates of both parties and is worth listening to.
* It is clever. People like cleverness. People talk about clever super-bowl ads.
* It is different from most boring political ads, which many people tune out. Different things *stand out* in people's minds.
* It should appeal to younger viewers and help to create more BUZZ. And also females. My girlfriend, who is totally apolitical says that this is her favorite one.
* It uses Ron's own voice to enunciate his freedom and economic message.

And most importantly....[/size]
[size=+3]
* It looks like NOTHING that HQ would ever create, so it must be great!

j/k!
[/size]

LOL!

 

[colecrowe]

there is no slots open i wouldnt think anyway......to late to fund it and get it aired anyway.....

Well, this graph http://www.ronpaulgraphs.com/blimp_pledge_v_actual_members.html shows that we raised like $270,000 in 11 days for the blimp. That's almost 25,000 per day. I think this super bowl ad idea is way way better than the blimp (I gave 250 to that--I kinda wish I had that 150 of that now, so I could give like 500 to this--as it is I'll probably be able to give 350).

I still think THIS: http://www.youtube.com/watch?v=30yxHqSUva8 is THE ad for this. It's so down to earth and genuine.

 

[Mckarnin]

Good Luck!

I know John Fogerty is a John Edwards supporter

He doesn't own the rights.

 

[Mckarnin]

I suggest that the group sponsoring this activity hire a lawyer or business consultant to draft a agreement and terms of service (TOS). This is standard operating procedure and really is something that should be done, even if it only covers the basic points that Cyclone raises.



I couldn't dispute this statement more forcefully. There have been plenty of posters who have been hard at work creating PACs and producing radio and TV advertising. While I agree that someone has to drive this, it's insulting that this group thinks it can come-in in the last minute and basically leverage others work in this way. It is quite obvious by recent posts that there is quite a few posters who have suggested that future funding be directed toward advertising instead of the Blimp. I suspect that this group understands this but does not wish to loose their leverage in the grassroots community, therefore they are jumping in front of other's parade.

While this group should be commended for the work that they put in and their willingness to push these efforts forward, they certainly could have come to the grassroots with an inquiry into the best way to proceed, so that others would have the opportunity to contribute to the ideation and execution of this project. While I certainly could be wrong here, I suspect that deep down this is more about egos than the cause.

Your ego statement couldn't be further from the truth. Honestly the last thing we needed right now is another complicated project BUT we saw no one working on Super Bowl ads and decided to see if there was a demand. We only realized that it needed to be done a couple days ago since we had a few transit days for the blimp and got a few hours of free time to work on other things. There are obviously a lot of groups working very hard on putting up commercials and we don't intend to replace them.

 

[Mckarnin]

No, actually this is more about reality than egos. I work very hard for Ron Paul. I don't want to get paid a dime. I don't know anything about TV ads nor would I pretend I do. I don't know what works and what doesn't. I do know that some ads are effective and others are not. I also know this blimp team. They have been here before, and I am shocked that this forum, which supposedly does not allow solicitations here allows them to take over.

The only ego involved is that I am distressed to no end how they work. They get a group of people to attack what used to be good people on this forum for daring to post an opposing viewpoint and half of those folks are gone now. Left in their place are these trolls who work for LPA and swarm like bees every time LPA comes up with another scheme to take money away from Ron Paul and put it into their pocket. As a Ron Paul supporter, I take exception to this.

As far as your post, you bring up some good points, but they will not be addressed. Neither will the ones I brought up.

Sorry. No questions allowed. This is the blimp team. This is how they work. They make vague statements, answer no questions and have a whole team of people that act like George Bush advisers, making sure nothing real actually gets through.

Think I am making this up? Read this: http://www.ronpaulblimp.com/superbowl/

You should be able to see that their "offer" and terms of service do not say anything at all. This is so that they can change the terms as often as necessary even after the money comes rolling in. (This happened before, but then I guess folks have short memories).

You should also know this is a FOR-PROFIT company and while every other person here has worked for free for the Ron Paul campaign, these people take a large chunk out for their own "salaries."

When the blimp first started there were many of these people from LPA who stated they were going to take out 1000 per week, each. Then I think they bumped it down to 500.

But don't worry, nothing real will ever get discussed here. That is not how the blimpettes work. They come in swarms, you can tell them because they joined sometime between Oct. and Dec. and a few in January, but almost none prior to October, and they take over threads with pushiness and suggestions about fluff but they do not discuss specifics.

It should be clear by now that anyone that comes on here and pushes people to donate to a company that is going to take a lot of money out of the project for their own salaries, to do nearly NOTHING - except what, take all creative control away from you all and then hand over money to a TV station, is a troll.

A troll - someone using the Ron Paul campaign to make money off of, or to hurt the efforts to get Ron Paul elected.

I am sick of this. They did this with the blimp. A guy tried to do this with the Roy Jones Jr. fight and I was fought tooth and nail for that one too - guy taking money for a supposed ad that never happened - he did give the money back - and now this.

Anyone notice how one of the principals of LPA stated the other day that he had lost a lot of money on the blimp? Now, he is usurping other's ideas, coming in here, requesting that others create an ad for him and then he will take a lot of money off the top so that he can have an ad on the cooking channel during the super bowl.

This behavior is bull. This team knows nothing at all about marketing, they are rank amateurs. To pay them professional, heck, any wages at all is absurd. Now, if they had produced the commercial themselves, that is different. But they are just taking other people's work and they will take a TON of money out of whatever they get and pay THEMSELVES.

Think I am lying? Why would the person who started this thread, see that question about how much they are making and stay silent? This is set up through the same blimp team and I would imagine they same entire over bloated staff of five or more, will require at least 500 per week each so that one person can send a tape and a check into a TV station to air an ad.

But they are very good at what they do and the trolls win out every time. There are too many of them and it impossible to ask legitimate questions.

How about these-

WILL YOU GET YOUR MONEY BACK IF THEY CANNOT FUND THE ENTIRE PROJECT?

WHAT CHANNEL DO THEY PLAN ON AIRING THE ADS?

WHAT TIME DO THEY PLAN ON AIRING THE ADS?

HOW MUCH MONEY ARE THEY TAKING FOR THEMSELVES?

Think those questions deserve answering? I fully expect the troll brigade to rush in here, talk about the content of the commercial and do everything they can to bury these questions.

I replied to those questions already.

 

[ronpaultag]

I nominate this one:

http://www.youtube.com/watch?v=h8mMTa79Uzc

(I didn't make it, but the guy who did offers a high-quality downloadable version to be used by the grassroots)

that's my favorite too

 

[Mckarnin]

I politely ask you the following:

WILL YOU GET YOUR MONEY BACK IF THEY CANNOT FUND THE ENTIRE PROJECT?

WHAT CHANNEL DO THEY PLAN ON AIRING THE ADS?

WHAT TIME DO THEY PLAN ON AIRING THE ADS?

HOW MUCH MONEY ARE THEY TAKING FOR THEMSELVES?

It appears from your responses to my quote prior, which I admit I did not see, that you have nothing settled yet. Moreover, you state that it is expensive to run focus groups and to see which ads are more effective and therefore you imply that you will not be doing any of this. As a paid advertising agency, I would expect this action to be taken. As a volunteer just doing what they can, I would not.

Forgive the caps above, I didn't feel like re-typing the questions. But will you please answer them?

WILL YOU GET YOUR MONEY BACK IF THEY CANNOT FUND THE ENTIRE PROJECT?
Since this project is composed of many individual ad buys in different markets we can commit to ads and pay them $1000, $1,500, $5,000 at a time to each individual station. Some pre-game slots are as little as $500, that means that there will not be "leftover" money..except for some amount under $499 which we can throw towards other RP advertising.

WHAT CHANNEL DO THEY PLAN ON AIRING THE ADS?
All the ads will be on Fox owned Fox stations or Fox affiliate stations. We'll decide tomorrow what the benefit/downside ratio is on total disclosure of the markets we are advertising in. We will certainly be fleshing this all out with more information over the course of the next few days.

WHAT TIME DO THEY PLAN ON AIRING THE ADS?

Ideally, during the Super Bowl. Some markets no longer have Super Bowl time available, or it is VERY expensive. In those markets we may decide to take a pre-game slot or advertise during the meet the candidates special on Fox that will be running from 9am-12noon.

HOW MUCH MONEY ARE THEY TAKING FOR THEMSELVES?

The only money we'll get from this project is the standard Agency Commission that television stations pay to people who sell advertising. The rate they quote us for the ads is the exact amount you all will pay and it already includes the commission they pay.

 

[Tarzan]

Absolutely my favorite... a couple of minor tweaks to be ready for broadcast and obtaining the rights to use the music. No voice over needs to be added as it is nearly perfect as is. Some minor text additions and this thing is ready to go and make some impact.

My vote if for Imagine, America
great job FrankDogg
.

 

[Mckarnin]

I will politely re-ask you these questions. I see that you are taking a kickback for running the ads, that explains how you are getting paid but not how much. Perhaps when you get the details ironed out you can start getting the money.

I think a lot of people here have great ideas, ask for money, and then have to change things completely because they have not done their homework on the project. People around here like every other person on the planet like to know what they are buying before they spend the money. That is only reasonable.

That is standard and it is a commission, not a kickback (kickbacks are illegal). Commission is built into the quotes for all television stations.

 

[Mckarnin]

Well, this graph http://www.ronpaulgraphs.com/blimp_pledge_v_actual_members.html shows that we raised like $270,000 in 11 days for the blimp. That's almost 25,000 per day. I think this super bowl ad idea is way way better than the blimp (I gave 250 to that--I kinda wish I had that 150 of that now, so I could give like 500 to this--as it is I'll probably be able to give 350).

I still think THIS: http://www.youtube.com/watch?v=30yxHqSUva8 is THE ad for this. It's so down to earth and genuine.

Colecrowe,

Thanks for the encouraging words and supporting the Super Bowl ads.

 

[basejumper]

WHAT CHANNEL DO THEY PLAN ON AIRING THE ADS?
All the ads will be on Fox owned Fox stations or Fox affiliate stations. We'll decide tomorrow what the benefit/downside ratio is on total disclosure of the markets we are advertising in. We will certainly be fleshing this all out with more information over the course of the next few days.

Just wondering.... If Fox hates RP so much and there is this media blackout thing going on, who's to say they air the ads at all? They could take the money and say screw you. Is there some kind of way to verify the ads were run besides Tivo'ing all the stations?

 

[BeFranklin]

You all are setting your expectations way too low.

This is a *super bowl* ad. It should be a new ad geared towards that. We can make a new ad, I'm sure some of our other ad producers would *love* to get a chance to produce a new ad for the super bowl.

If a run of a mill generic ad that has already been run is run, it won't generate any extra publicity that is possible with a super bowl ad - even one that is going the affiliate route. There is nothing special about it.

Also, there isn't a particular reason to run it on the super bowl if its a generic ad we already have. All that time slot guarantees is xyz number of people are probably viewing, but you can get xyz people any other time too.

Expectations need to be raised. This needs to be a super bowl ad, or there isn't any reason to it. I suggest again, fyi, that a football turning into a blimp that explodes (not literally, but more like a bam from batman) be the final 1 second. Go out with a bang.

Or more zowie. Ignore the trolls, they take away your energy, and lower expectations even when non-obvious. Get someone to create an ad specifically for the super bowl that will be memorable and press worthy.

 

[biles1234]

I disagree. I think it would be best to air a nationwide commercial, remember most Americans in all states still do not know who Ron Paul is. It would also create a huge splash in the media and really, it can only help.

When would we be able to run a superbowl ad in specific markets??

 

[Mckarnin]

Just wondering.... If Fox hates RP so much and there is this media blackout thing going on, who's to say they air the ads at all? They could take the money and say screw you. Is there some kind of way to verify the ads were run besides Tivo'ing all the stations?

Several stations are taking ads for other candidates. We'll get receipts and if they all have "technical difficulties" or something during the Ron Paul ads we'll get so much media coverage with the story that Fox will get ill.

 

[Mckarnin]

I disagree. I think it would be best to air a nationwide commercial, remember most Americans in all states still do not know who Ron Paul is. It would also create a huge splash in the media and really, it can only help.

When would we be able to run a superbowl ad in specific markets??

The ad time for the Superbowl is divided into two pieces, one for national ads and one for the local market to insert their ads. We would be buying time in the latter and can hit some very key targets for a fraction of the cost of a national ad.

 

[noiseordinance]

I'd like to test the ads against people who are neutral or negative towards Ron Paul. We all know one or two of these people.

 

[Mckarnin]

I'd like to test the ads against people who are neutral or negative towards Ron Paul. We all know one or two of these people.

Sounds good. We can get a list going of contenders and you can all have mini screenings or email the links to your friends and give us a report.