Reservations
To reserve space for a display ad, call our Customer Order Fulfillment Department or send the reservation and material directly through our
Web site. To learn more about this service, or place an ad through Customer Order Fulfillment (COF), you can contact one of our representatives by telephone from 8 a.m. to 11 p.m. Eastern time Monday through Friday, and 9 a.m. to 5 p.m. Eastern time Saturday. Call 212-556-7777 from NYC, or 1-800-NYT-5515 from outside the New York Metropolitan area. Fax reservations for display and display on classified ads to The Times at 212-556-7787.
When you call COF, an Advertising Service Representative (ASR) will handle your request. The ASR will take your ad information, which must include size, date, edition and position request, if applicable. The ASR will assign a reservation number to your ad and provide the ad cost.
Service will be expedited if you have your contract number ready. If you do not have a contract number, the ASR can assign one.
For reservations submitted by fax, the placing agency or advertiser will receive a return fax with the reservation number and the ad cost.
Please make sure to retain the reservation number; all materials and insertions submitted for publication must include a reservation number.
Insertion Orders
An insertion order must be prepared by the advertiser/agency for each advertisement, and should include the following:
* Reservation Number
* Contract Number and Name of Advertiser (and agency, if applicable)
* Billing Address
* Day and Date of Insertion
* Section or Position Request
* Size and Cost of the Ad
* Description of Ad (i.e., headline)
* Contact Name and Phone Number
Materials
Electronic submission of industry standard PDF files is preferred for black and white newspaper material. The New York Times does not accept advertising material via e-mail. Please make sure to submit your insertion order for all electronic files. For black and white camera-ready material (when electronic submission is not possible), submit your insertion order and advertising material together to:
Customer Order Fulfillment, 6th floor
The New York Times
229 West 43rd Street
New York, NY 10036
Material for color newspaper advertisements must be delivered in digital format or electronically transmitted. We cannot accept film for color advertisements. For more information on color ads, please call our Color Services Department at 212-556-7729. The address for Color Services is:
Color Services, 6th floor
The New York Times
229 West 43rd Street
New York, NY 10036
All color materials for The New York Times Magazine should be sent to:
R.R. Donnelley Printing Co.
Attn: New York Times
Dept. LPC
216 Greenfield Road
Lancaster, PA 17601
Black and white Magazine advertising insertion orders and material should be sent to COF.
Please refer to the material and mechanical requirements for color and black and white magazine ads. If your advertisement is a repeat of an ad published within the past 90 days, fax COF an insertion order with the repeat date along with a copy of the original ad, specifying the date the original ad ran, page number, description and original reservation number.
Please do not direct any original insertion orders to your account manager (which could result in the ads missing a deadline). However, you can fax a copy of the insertion order to your account manager for his or her records.
Refer to Production Guidelines within Newspaper Specs, Magazine Specs, TV Specs and FSI Specs to get the deadlines for reservations, insertion order and material submission.
Questions
If you have any questions after placing your reservation, COF (212-556-7777 or 1-800-NYT-5515 outside the NY Metropolitan area) is available to help you deal with advertising reservations, material processing and billing information, including:
* Ad changes
* Contract, rate and billing information
* Deadline and material specification inquiries
* Electronic transmission questions
