We need a guerrilla marketing blitz, ONE DAY, across the country

[AceNZ]

RE: AceNZ

agreed. In the various electoral and issue campaigns, I have been involved in all utilized what we dubbed, "walk'n'talks". Simply walking targets areas and talking to people seems like a no brainer but isnt done enough.

The twist here would be to take walk'n'talks to the next level by incorporating a follow-up event that facilitates communicating with potential voters in detail in a more efficient, one-to-many format. And also to provide a way for people who don't have the time/energy/desire to walk'n'talk themselves to reach out to their contacts and invite them to a place where they can learn more.

If I'm walking in a mall or on the street or something like that, I'm probably not going to want to spend 30 to 60 minutes learning about a candidate from some meetup member. But I might be willing to listen for 30 to 60 seconds, take a flier home, and go to a group event -- especially if something in that initial introduction really got my attention.

We have two psychological factors working in our favor with this idea. First, for people who've already given time or money to the campaign, asking them to do a little something more is very likely to work. They are already invested, so they're motivated to make that initial investment be worthwhile. On the potential voter side, if you can bring them into a group, then the power of group persuasion comes into play. When there are a bunch of other people around you saying how great something is, it's easy to start believing that yourself. Enthusiasm is contagious. When it's one-on-one on the street, it's much easier for someone to say "no, bad idea".

If the funds are available, Walk'n'Talkers could be provided with a few extra "tools" -- perhaps buttons that say things like "Abolish the Income Tax" or "Inflation is Hidden Taxation", etc., or maybe one button for each issue that each person is conversant about, "Taxes", "Immigration", "Abortion", "Hard Money", etc.

 

[Man from La Mancha]

It's about 3,000 miles from one coast to the other, or about 15.8M feet. Assuming an optimistic 6 feet per person reach, that would be 2.64M people. Since they would need to live relatively close to the center of the country, combined with other logistical issues (roads, etc), that doesn't seem possible.

Thanks for those fiquires, the idea just popped in my head

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