Saying the campaign improved so much since the 2007/08 campaign, isn't really saying much. The fact is RP has the most passionate supporters, that are willing to give/do a lot for the campaign.
RP's problem is simply messaging, and I believe bad/terrible advice.
RP and/or his campaign did not go on Bill O'Reilly's show when invited (at least once). Why would you ignore the biggest "news" (zombies I know) audience on tv, and then complain about a media blackout? Makes NO sense.
As for running third party, it doesn't do anything, and is a waste of RP's time and the supporters' time.
O'Reilly is vehemently anti-Paul. Nothing good possibly could have come out of that.
The country needs an option to the current one party system, there's no difference anymore. A Ron Paul 3rd party run just might kick start that. It's not a waste of my time like this GOP primary is turning out to be.