Romney campaign spent $18.50 per vote
By Charles Riley @CNNMoney April 25, 2012: 5:21 PM ET
NEW YORK (CNNMoney) -- Well, it's over. Mitt Romney has amassed a nearly insurmountable delegate lead, and is on track to become his party's nominee for president.
The road to victory hasn't been easy for the former Massachusetts governor. The primary campaign stretched on for months, and at least 10 different candidates topped the national polls at some point.
So how much did victory cost?
Romney spent a total of $76.6 million, far more than any other campaign. That total is, for example, more than the combined spending of Ron Paul, Rick Santorum and Newt Gingrich.
Now, money isn't everything in politics -- but it sure doesn't hurt. And in this field, Romney dominated.
"The Romney team was putting a lot of money out there," one Santorum adviser told CNN when the former Pennsylvania senator called it quits earlier this month. "The budget was a factor."
More money, more votes: The billion dollar campaign
At the end of March, the Romney camp had captured 607 delegates and 4.1 million votes. That means the candidate, who has cultivated a reputation as a penny-pincher, spent $18.50 per vote, and $126,000 per delegate.
The money was used to cover various expenses like hotels, food, equipment, accounting services, rental cars, air travel, event consultants and online advertisers.
For instance, in March, the campaign spent $871 on Poland Spring water, $1,966 on office supplies from Apple (AAPL, Fortune 500), more than $50 at Applebee's, $48 at Arby's, $9.57 at Panda Express, $11,000 in payments to the Waldorf Astoria hotel and $70,165 at law and lobbying firm Patton Boggs.
But at least two of Romney's contenders had a better votes-to-expenditure ratio.
America's Choice 2012
Gingrich, for example, spent $21 million through the end of March, collecting 141 delegates and 2.2 million votes. That works out to just under $10 per vote and around $150,000 per delegate.
Santorum spent $18.7 million on 264 delegates and 2.9 million votes for a per-vote expenditure just north of $6.50 and a cost-per-delegate of about $71,000.
Paul, meanwhile, got the worst return on his money of the final contenders. The Texas congressman spent nearly $35 million, but received only around 1.1 million votes and 72 delegates. The math works out to $32.40 per vote and roughly $485,500 per delegate.
http://money.cnn.com/2012/04/25/news/economy/Romney-campaign-spending-vote/index.htm