This site doesn't look like it is really geared towards women, honestly.
Trying to convince me I should look into Ron Paul because "intelligent and beautiful women" vote for him, while a line of polished happy younglings smiles at me... again, it seems that this would appeal more to young men, really, or superficial ladies (I'm sure there are some out there who'd vote for Ron Paul), but I agree that any effort is a good effort as long as it does no harm. This does no harm. This also, though, makes me cringe.
I did want to add that the second blog listed on the page does make some great points. Unfortunately it is well down the page, after a couple of glamour shots, a video about the photo shoot, and a fluffy "health care should be freely available" piece.