Barrex
Member
- Joined
- Dec 9, 2011
- Messages
- 3,576
Goals are extremely important, but goal shouldnt be x amount of money. That is Cartmans method:What is the goal going to be? How much do we expect to raise?

1. Step one
2. Step two
3. ????
4. PROFIT!!!
We should define our outputs.
Outputs:
1. database of contact:
- friendly Facebook pages with at least 1000 entries;
- web pages where potential donors gather/visit (tea party, anti war, liberty sites, blogs etc.) at least 4000 entries;
- yada yada... every online blog, social media group, web page, YouTube channel etc. that would promote money-bomb
2. written content:
- at least 10 versions of supportive letter to the editor
- at least 15 press releases
- at least 25 news articles with permission to publish freely
3. graphic&video content:
- at least 15 avatars of various sizes
- at least 10 Facebook-background-live wall-pictures
- at least 8 money-bomb gifs
- at least 5 promotional videos are sent
4. scripts, programs, internet witchcraft:
- web page created
- script/s that automatically replaces all social media pictures (avatar, timeline picture, background) on your main social media (Facebook, Twitter, Yelp, Youtube...) accounts to money-bomb themed pictures
- game "Who said it" Rand, Hillary, Bush...
5. MARKETING 80% of manpower and resources:
- 15 press releases sent to at least 5000 media outlets
- 500 letters to the editor sent to local media- paper and internet (better chances that they will be published)
- 25 articles sent to gazillion media outlets- TO EVERYONE- mass mailing lists... Tell them something big is coming and they can report on it from begining or when it is over and everyone is reporting on it.
We shouldnt contact potential donors one by one! We should target heads of organizations and centers of informations. Example:
Person 1. spends 2 hours contacting every person he is friend on Facebook. Result: 500 people are informed about money-bomb.
Person 2. spends 1 minute to post Facebook post on Fox Facebook page. Result: crapload more than 500 people are informed about money-bomb.
Person 3. spends 30 minutes to contact web portal that is friendly to Rand about money-bomb. Result: 100xcrapload more people are informed about money-bomb.
From my experience previous money-bombs were based on "Person 1" kind of promotion. We should focus on second and third example.
Depends on excitement level and how viral promotion becomes.
Excitement level and viral promotion depend on amount of planing, work and time put into it.
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