1 - Don't use the same media to attack the media. You'll just give them money. Instead, use alternative ways to reach people.
2 - We need to expose them in details. That means: it can't be done in five minutes, we need a full documentary. Of course, we also need short clips to spread on the internet. But, when reaching people outside the internet, we must give the whole package, all the information needed to expose media bias agains everyone who is not a puppet of the establishment (we need to use a catch phrase like this: "if you are not a puppet of the establishment etc.", so people may identify themselves with Paul).
3 - We need a high quality work. That doesn't mean, however, a Hollywood quality production. You need the quality of the "I like Ron Paul except on foreign policy". Just that.
4 - Use the Super Brochure idea. Send DVDs to people in the early states (we can still do this, if we produce a good documentary quickly -- so, let's join our efforts). We don't need to do this nationally right away. We go national as the primaries/caucuses go national. That means we don't need tons of money.
5 - The message should engage people, make them want to expose the media. Then, at the end, ask the viewer to donate, to help spread the message. (For instance, if 10% of the people who gets the DVD donate, say, 50 dollars, it pays the whole project.)
6 - The message should accomplish this: i) show the manipulation of the media, how the media think they are the ones to decide the political process; ii) expose its connections with the military industrial complex, with the banking industry etc.; iii) prove that the "journalists" are not unbiased (use, for instance, the Gloria Borger case); iv) show how they repeat time after time the same distortions; v) expose their techniques (spiral of silence, use of fear etc. etc.); vi) while correcting the distortions, already educate people about the real Ron Paul ideas.
7 - Connect this to the growing Police State in America. V for Vendetta has a way of doing this.
8 - Together with the DVD, send a specific Super Brochure, to make people willing to watch the DVD.
The thing is: this will not only expose the media, but create hard supporters. And hard supporters can get a lot of soft supporters. A hard supporter can convince his friends and family to watch the DVD and to inform themselves about the real Ron Paul.
It's be easier to get hard supporters if we sent not only a DVD exposing the media, but also a DVD promoting Ron Paul: his economics, his foreign policy, denouncing the growing Police State in America.
All of this (2 DVDs + Brochure + distribution) may cost 3 dollars for "target". So, we must a delivery plan.
Someone can say: "Isn't that too expensive?". The answer is: no! Because, if 6% of the "targets" decide to donate only 50 dollars to help, then the project is paid entirely by itself. That's the key: to engage people to donate and help in the process.
Now, look at the effectiveness of this. Suppose we can send it to 1 million people in early states (we still have time, if we are quick). Suppose 25% will look at this. Suppose, also, you can get sympathy of at least 60% of the viewers and that 10% of the "targets" become strong supporters. Then, you have 250K viewers, with 150K supporting you (at least a soft support) and may get 100K real supporters. As we all know, strong support means a lot of soft support.
(And, remember, once you send the DVDs to a home, more than one person can see it.)
