I agree with CNJ and Nasaal- the Establishment knows that they are traitors and that they are trading on the name-recognition alone. Their lackeys know the game to be a game, and are happy to clap and rep their patron when it awards pensions and connections. They horde resources and consult with professional marketing neuroscience advertising data-miners and social-engineer philanthropist donors, in order to manufacture and maintain an immediate image-reel association triggered by their logos and key-words.
the problem is that people call this memory-amalgamation of commercials and headlines "thought" and "us" and "them."
I think that Ron Paul though understands how the images and logos are like a mantle and a church and are transferrable possessions and projections of the factions occupying a given space and rank. That is why he asked sympathizers to overtake the GOP and fill those rooms. We carry the symbols and flash the brand-recognition, and attach them to actually good, legally protecting, common good, common-sense reforms and expansions of popular freedoms, and those symbols cease being associated with the neo-con war gods.