It won't be $2.7 mil...these are individual commercial purchases in local markets where we'll target Super Tuesday states or others with nearby primaries.
we could do multiple runs in simultaneous markets for the same price... i'm just sayin. I'm on board with doing that, but i'm not with a super bowl ad. they're frivolous and they can sink any ad campaign if taken poorly. if you pull it off kudos... but don't pick the first youtube you come across and consider the ramifications of what you're doing both with distraction, funneling of funds, and danger of having a vinegar reaction during football to someone saying political stuff. It would have to be a sports inspired underdog/contest ad of sorts.