Saw a Ron Paul 2012 billboard today!

Victory parties don't get votes either, and some would consider them wasteful of donated money that could be used for the re-election campaign...
Logical fallacy for several reasons...


1- By the time one starts the victory party the election is already over, and there are no more votes to be gained

2- Reelection does not typically require as much force, money, effort, etc as election does because of the power of incumbency. Of course one doesn't want to dump one's remaining warchest on a victory party, but one doesn't also have to worry about gaining votes and thus acquiring funds for a while afterwards


There are other reasons too which are not as easy to explain
 
what? the blimp was awesome. it generated millions of dollars in publicity. ron got lots of interviews thanks to the blimp.
Yes, but again, if that money were instead poured into direct voter contact, dollar for dollar, it would've produced more voters.


Beg to differ, sir. The billboards (1) generate name recognition (2) break the ice for an idea (3) lend the candidate legitimacy, and (4) inspire supporters to act.
You are correct, but again voter contact is the best place to spend money. Name recognition can be gained through direct marketing. Supporters can also be targeted and don't need billboards to be inspired. Your best point is on legitimacy of the candidate. TV and radio ads do this better than billboards, again due to targeting however.
 
Door to door...Nothing says creepy like you coming up to my door telling me to convert.
And that reveals your mindset. When campaigning, we aren't looking for anyone to "convert", we are simply trying to get their vote.

Mail .. All political mail we receive goes directly into the trash.
But I guarentee that you look at it first. And keep in mind though, that you (and your friends) are not the average voter.


I asked my friends and family, they say they may look at the pictures on the outside, then they go into the trash usually unread.
And often times that's all that is needed.


So to me, I see mailers are a huge waste of money.
That's because you don't know anything about marketing. :)


Phonebanking ... We have caller ID, As do most people I know.
We don't answer telemarketers/phonebank calls.
Receiving many messages on my answering machine from McCain last year made me want to vote for him even less...
So annoying messages to delete and annoying robocalls are total fail.
You have a bit of a point here, although it's still not completely accurate.

Yes many more people don't have phone lines, or more carefully screen their calls. However, the average voter, people in rural areas, and people over the age of 55, often times do not.


Remember anecdotal evidence isn't really evidence at all.


Radio ..this is the age of mp3, who the hell listens to commercial radio?
And if you are somehow stuck with only radio, who doesn't change the channel when a commercial comes on?
Millions of people, and as Josh pointed out, especially voters.

Again, you are not the average voter.

I like billboards. Billboards are huge. Lots of people see them.
Good for you, fortunately you aren't in charge.


NOW TV I AGREE WITH YOU, TV WINS ELECTIONS
No it doesn't, direct marketing which is door-to-door, mailers, and phone calls, win elections. PR and mass media advertising supplements these and is indeed necessary, but it's not what wins elections.


If my local pizza shop can be on every other commercial break on a 4 hour block of the discovery channel, why the hell cant Ron Paul.
Because it's an ineffective waste of money.

Why is TV not bought through local cable channels by Ron Paul state headquarters.
Advertising on cable this way would be much cheaper that trying to buy national coverage.
And we need TV to win. So we must do this. With good ads. Not hes catchin' on...
And Ron Paul needs to shoot a 30min infomercial.
And it must be aired a lot like that "set it and forget it" rotisserie machine.
The fact that I remember "set it and forget it" is exactly why Ron Paul needs an infomercial.

Oh, and Go Ron Paul billboards go!
Keep up the good work!
You really ought to consider reading some books on marketing.
 
Why are you calling a privately rented/owned billboard a "waste of funds"?

There are no funds, there is no campaign!

I won't disagree that during the campaign, roadside endeavors might be less effective than targeted houses, but Ron isn't running (present tense). This can't hurt. What is the person/people responsible for the board supposed to do for the non-existent campaign?

What this is doing, is causing people to talk more about the main event. This is a teaser trailer to a movie that the director hasn't finished making.


-1 Collins to Collins lol.
 
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Saw this in hot topics


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Very cool!!!!!

Don't show it to Matt.
 
Matt is quite vocal on this issue, where it is individual initiative, yet where money could actually be better spent he would like to see Judge Nap get paid even more than 25,000$ to do one speaking engagement which increases the costs of tickets to would be / potential supporters. I think Matt has his values mixed up to be honest.
 
Yes, but again, if that money were instead poured into direct voter contact, dollar for dollar, it would've produced more voters.

you don't know that. maybe people watched the blimp on tv or live, then googled Ron Paul, liked him, and voted for him. plus he didn't win, so awareness is more valuable than votes.
 
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you don't know that. maybe people watched the blimp on tv or live, then googled Ron Paul, liked him, and voted for him.
Yes I do in fact know that, it's basic marketing 101 which is a science, not really an art (although there are indeed artistic elements to many sciences)


plus he didn't win, so awareness is more valuable than votes.
This is truly newsspeak here.
 
Yes I do in fact know that, it's basic marketing 101 which is a science

care to explain?

This is truly newsspeak here.

????

he didn't win. the supposed new votes you said he would've had wouldn't have made the difference in that election. so those votes would've have been less valuable than the exposure, which introduced paul to people who might vote for him in 2012.
 
:collins: didn't reply to me. :(


I even half agreed with him. I thought I made a good point. Matt can call the shots after Ron Paul declares.
 
Other Billboard possibilities:
"Ron Paul, finally"
"Yes, Ron Paul's time has come"
"Ron Paul ftw"
 
you don't know that. maybe people watched the blimp on tv or live, then googled Ron Paul, liked him, and voted for him. plus he didn't win, so awareness is more valuable than votes.
Dude the blimp flew all over down south, including South Carolina. Guess were we had our worst turn out for Ron Paul...oh snap!

North Dakota actually gave Ron the most delegates of any state in 2008.
 
Dude the blimp flew all over down south, including South Carolina. Guess were we had our worst turn out for Ron Paul...oh snap!

North Dakota actually gave Ron the most delegates of any state in 2008.

The blimp was NATIONALLY TELEVISED. It was an icon. It didn't come to southern California, but I assure you, we knew about it.

Dollar for dollar, it might not have been the most rational expenditure, now that we know it couldn't take off during weather in so many key times. However, it was very cool, and inspired people all over the country to look into him. It STILL inspires people to look into him. Ron's 'bad' states came first. STates where people 'appreciate' Ron but really want a moral majority type for President..
 
If I may interject....I think that one of the best projects from the 2008 campaign was the letter-writing campaign. I probably wrote about 200 handwritten letters to voters in South Carolina and Michigan (I got involved too late in the game to write for Iowa or New Hampshire). Imagine if we all spent the time to write, sign, seal and mail 200 letters? I think we ended up sending 100,000+ letters to registered Republicans in the early primary states. It's a great way to target voters without physically being in the state.
 
Dollar for dollar, it might not have been the most rational expenditure, now that we know it couldn't take off during weather in so many key times. However, it was very cool, and inspired people all over the country to look into him. It STILL inspires people to look into him. Ron's 'bad' states came first. STates where people 'appreciate' Ron but really want a moral majority type for President..
Yes, and that's what it is good for, but it doesn't get votes :)
 
If I may interject....I think that one of the best projects from the 2008 campaign was the letter-writing campaign. I probably wrote about 200 handwritten letters to voters in South Carolina and Michigan (I got involved too late in the game to write for Iowa or New Hampshire). Imagine if we all spent the time to write, sign, seal and mail 200 letters? I think we ended up sending 100,000+ letters to registered Republicans in the early primary states. It's a great way to target voters without physically being in the state.

What if we started now, so we only had to mail them later when time is scarce? Where do we get the lists?

Handwritten letters, I read.
 
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Yes, and that's what it is good for, but it doesn't get votes :)

You can't vote if you don't know who he is. You can as easily argue that someone who looked into him because of the blimp and later votes for him voted 'because' of the blimp as you can because someone knocked on their door or sent them junk mail. (I throw that stuff out before I even take the mail in.)

LONG TERM, the blimp may have ended up getting him more votes, if not immediately.
 
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