dont think for a second that an RP supporter and average american boob are the same animal.
we are intellectual and free thinkers...they are sheep. Like it or not, the only way to win sheep is with emotion.
We need an ad with flag draped coffins and Bush joking in the background about we didnt find WMD's....(ever see that video?...disgusting)
Yes, I've seen that video, and I understand what you are saying. Emotion is important. In fact, I agree with you that the ads put out by the campaign don't stir up the emotions until you have applied your mind to the wondrous principles of liberty that saturate them.
So, I think they could do better to draw out more artistically, perhaps with better music, or whatever else, the strong principles and messages that are already there.
But while that is true, I don't think negative emotions that are the result of blatant personal attacks are the way to go. The positive message of life and liberty, I think, strikes at the very core of most Americans and stirs them to something much greater than a negative message can.