Bruno
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This thread is to raise funds for the first-ever digital billboard series for a Presidential candidate!
No other candidate has digital billboards. No One But Paul!
Donate here: http://www.revolutionpac.com/2011/12/iowa-grassroots-digital-billboard/
Update: 100% funded!!!
Here's a placeholder until the billboard runs.
Donations will be through RevPAC, and this post and thread will be updated with totals left to raise. (Donation link to be updated soon, pledge support for now).
My wife and I just donated the first $500. We are 1/6th of the way to a week's worth of advertising!
Thanks to Josh, AdamT, FBappDev, my son, and others for design ideas, support, and encouragement along the way. Nice team effort!
This is the design that will be used at this time, other submissions welcomed.
Some details:
Merle Hay Mall billboard (only one of the three):
ClearChannel Billboard specs:
GUIDELINES & SPECS
SIMPLICITY IS THE KEY TO CREATING GREAT OUT-OF-HOME
DESIGN.
A billboard’s main purpose is functionality. Creating a billboard is mainly about making it
read. Even the best design is worthless if it is not legible from a distance. It is only after
legibility has been mastered that creativity can follow.
Although very similar, there are variances in designing for digital as opposed to traditional
Out-of-Home. With that in mind, listed here are Clear Channel Outdoor’s recommended
guidelines for designing a digital billboard.
MAKE THE TEXT LARGE
Outdoor designs should be simple, clear and easy to read. Digital Bulletins should be
legible from 500 feet away.
USE BOLD, NON-SERIF FONTS
Always use large, legible typefaces. At 500 feet, thin lines optically fade or break up. Avoid
decorative, italic, or serif fonts. As a general rule, upper and lower case sans serif fonts
provide the best readability. When designing for digital outdoor, we highly recommend
adding a thin dark stroke around the text to separate it from the background.
STICK TO ONE MESSAGE OR IDEA
Simplify everything. Don’t present a complex message or numerous images. Have one
thing that you want your audience to do or to recognize. The best outdoor media reduces
a complex message to it’s essential elements.
BE SHORT AND SWEET
Use no more than ten words total on the entire billboard – and that includes the logo/
product tagline. We recommend seven words or less for the headline. Keep the words
short for faster comprehension.
COLOR
Use only RGB color fi les for digital displays.
Design as you would for a website, TV or
computer monitor.
AVOID WHITE BACKGROUNDS
To achieve white, a combination of all three colors
must be turned on to their maximum brightness.
Consequently, white backgrounds will wash out
and compete with the remainder of your creative.
ccoDIGITAL.com
USE BRIGHT, BOLD COLORS
Stick with fully saturated web-safe hues. Complimentary colors, such as red and green, are
not legible together because they have similar value. Contrasting color combinations work
best for viewing outdoor designs at far distances.
DESIGN WITH HIGH CONTRAST
Being subtle does not work at great distances. Strong contrast in both hue and value are
essential for creating good digital out-of-home.
PICK YOUR IMAGE WISELY
Take a small object and make it large (like a watch) rather than a large object small (like a
building). Avoid using landscapes or complex scenes. We recommend 3 visual elements
or less, total. For example: 1 image, 1 logo and 1 headline.
FORGET ABOUT WHITE SPACE
White space does not apply in Outdoor like in printed material. Increase your logo, font
sizes and imagery! Having unused visual space at 300 - 500 feet is not recommended.
TEST YOUR IDEA
A billboard is not a print ad, the average viewing time is only about 5 seconds. A good
test is to show the design to someone from a distance for only 5 seconds and then ask
them about it. Did they understand it? Who was the advertiser? What do they think the
advertiser wants them to do?
DIGITAL PRODUCTION REQUIREMENTS
Digital fi les are normally under 1MB and easy to send biw email. We require uncompressed
JPEG fi les (RGB color mode) 400 pixels x 1400 pixels for Bulletins, and 400 x 840 for
Posters.
No other candidate has digital billboards. No One But Paul!
Donate here: http://www.revolutionpac.com/2011/12/iowa-grassroots-digital-billboard/
Update: 100% funded!!!
Here's a placeholder until the billboard runs.
Donations will be through RevPAC, and this post and thread will be updated with totals left to raise. (Donation link to be updated soon, pledge support for now).
My wife and I just donated the first $500. We are 1/6th of the way to a week's worth of advertising!
Thanks to Josh, AdamT, FBappDev, my son, and others for design ideas, support, and encouragement along the way. Nice team effort!
This is the design that will be used at this time, other submissions welcomed.
Some details:
- The goal is raise funds for two weeks, to run right through January 3rd. The cost of the billboards is $3000/week, for a goal of $6000.
- There are three billboards in this digital display series, all located in Des Moines (cost covers all three boards).
- The billboards are located across from Merle Hay Mall (one of the state's busiest), along interstate I-80, and along I-235 (Des Moines freeway).
- The ad displays for 8 seconds every 64 seconds at each billboard location, for a total of 1250 spots per board, which is a total of 3750 per day for all three boards. The cost per spot is $0.11.
- Billboard locations can be viewed here: http://www.clearchanneloutdoor.com/products/digital/don/des_moines/ (In blue, Billboard #2)
- Combined, the three billboards create 380,000 impressions per week (estimated "views", not just traffic).
- The goal is to raise funds for two weeks, to run right through caucus night on January 3rd.
- A draft of the billboard is included below. Additional design ideas are welcome. Specs below.
- Digital billboards can be updated many times throughout the day. We can tailor the message by the hour if we want, at no additional cost!
- There is the capability to have people tweet directly to the billboards (tweets would be filtered and approved).
- For additional design submissions and text recommendations, AdamT and RevPAC will make the final decision.
- If these billboards are effective, they can be easily submitted around the country in key states with digital billboard displays.
- There is the possibility for local or national free press coverage, as this is a first for a Presidential campaign.
Merle Hay Mall billboard (only one of the three):
ClearChannel Billboard specs:
GUIDELINES & SPECS
SIMPLICITY IS THE KEY TO CREATING GREAT OUT-OF-HOME
DESIGN.
A billboard’s main purpose is functionality. Creating a billboard is mainly about making it
read. Even the best design is worthless if it is not legible from a distance. It is only after
legibility has been mastered that creativity can follow.
Although very similar, there are variances in designing for digital as opposed to traditional
Out-of-Home. With that in mind, listed here are Clear Channel Outdoor’s recommended
guidelines for designing a digital billboard.
MAKE THE TEXT LARGE
Outdoor designs should be simple, clear and easy to read. Digital Bulletins should be
legible from 500 feet away.
USE BOLD, NON-SERIF FONTS
Always use large, legible typefaces. At 500 feet, thin lines optically fade or break up. Avoid
decorative, italic, or serif fonts. As a general rule, upper and lower case sans serif fonts
provide the best readability. When designing for digital outdoor, we highly recommend
adding a thin dark stroke around the text to separate it from the background.
STICK TO ONE MESSAGE OR IDEA
Simplify everything. Don’t present a complex message or numerous images. Have one
thing that you want your audience to do or to recognize. The best outdoor media reduces
a complex message to it’s essential elements.
BE SHORT AND SWEET
Use no more than ten words total on the entire billboard – and that includes the logo/
product tagline. We recommend seven words or less for the headline. Keep the words
short for faster comprehension.
COLOR
Use only RGB color fi les for digital displays.
Design as you would for a website, TV or
computer monitor.
AVOID WHITE BACKGROUNDS
To achieve white, a combination of all three colors
must be turned on to their maximum brightness.
Consequently, white backgrounds will wash out
and compete with the remainder of your creative.
ccoDIGITAL.com
USE BRIGHT, BOLD COLORS
Stick with fully saturated web-safe hues. Complimentary colors, such as red and green, are
not legible together because they have similar value. Contrasting color combinations work
best for viewing outdoor designs at far distances.
DESIGN WITH HIGH CONTRAST
Being subtle does not work at great distances. Strong contrast in both hue and value are
essential for creating good digital out-of-home.
PICK YOUR IMAGE WISELY
Take a small object and make it large (like a watch) rather than a large object small (like a
building). Avoid using landscapes or complex scenes. We recommend 3 visual elements
or less, total. For example: 1 image, 1 logo and 1 headline.
FORGET ABOUT WHITE SPACE
White space does not apply in Outdoor like in printed material. Increase your logo, font
sizes and imagery! Having unused visual space at 300 - 500 feet is not recommended.
TEST YOUR IDEA
A billboard is not a print ad, the average viewing time is only about 5 seconds. A good
test is to show the design to someone from a distance for only 5 seconds and then ask
them about it. Did they understand it? Who was the advertiser? What do they think the
advertiser wants them to do?
DIGITAL PRODUCTION REQUIREMENTS
Digital fi les are normally under 1MB and easy to send biw email. We require uncompressed
JPEG fi les (RGB color mode) 400 pixels x 1400 pixels for Bulletins, and 400 x 840 for
Posters.
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