Ron Paul, Buy a 15 Minute Block Of TV Time. Subvert The MSM! Speak To The People!

[tangent4ronpaul]

I don't know what you think you saw that made you believe you could do that. But you absolutely can't do anything close to that under any circumstances.

Well, at the extreme - for under a quarter million over 1,800 ads in a week on 77 of the most popular channels reaching into over 100 Million homes via 2 satellite networks and one national cable network.

Try reading the thread before responding

 

[erowe1]

Well, at the extreme - for under a quarter million over 1,800 ads in a week on 77 of the most popular channels reaching into over 100 Million homes via 2 satellite networks and one national cable network.

Try reading the thread before responding

Channels reaching 100 million homes is not the same thing as having 100 million people watch an infomercial you buy on those channels.

My response was a response to what you wrote. If you meant something different than what you actually said, that's on you.

 

[tangent4ronpaul]

You have obviously NOT read the thread! This is a hybrid approach. Short ads, and lots of them that could land supporters on their own and pointing them at the longer show.

PLEASE READ THE THREAD SO YOU HAVE A CLUE ABOUT WHAT WE ARE TALKING ABOUT BEFORE RESPONDING!

-t

 

[Shane Harris]

skip long tv ads. dont subvert the media by paying them. what i think we ought to do is take advantage of one of our absolute best campaign promos this election cycle, the For Liberty DVD. If we could hold a for liberty minibomb or just use campaign cash to send as many dvds to likely republican primary voter households in states like iowa and new hampshire as possible we would get a lot of support i believe. with 800,000 dollars we could send out more than 1,000,000 dvds (according to ronpaulfilm) supposing they could produce that many.

 

[Shane Harris]

but i also think specific targeted tv ads are good too. a foreign policy ad is a must, with scheuer and veterans for ron paul and a graph of campaign contributions.

 

[erowe1]

You have obviously NOT read the thread! This is a hybrid approach. Short ads, and lots of them that could land supporters on their own and pointing them at the longer show.

PLEASE READ THE THREAD SO YOU HAVE A CLUE ABOUT WHAT WE ARE TALKING ABOUT BEFORE RESPONDING!

-t

I'm not going to sift through this thread looking for something I know can't possibly be true. You cannot pay $2,000 to have an ad shown so many times on so many stations nationwide that it be viewed by 100 million people.

 

[tangent4ronpaul]

skip long tv ads. dont subvert the media by paying them. what i think we ought to do is take advantage of one of our absolute best campaign promos this election cycle, the For Liberty DVD. If we could hold a for liberty minibomb or just use campaign cash to send as many dvds to likely republican primary voter households in states like iowa and new hampshire as possible we would get a lot of support i believe. with 800,000 dollars we could send out more than 1,000,000 dvds (according to ronpaulfilm) supposing they could produce that many.

OK, so you are talking 80 cents a DVD. I've mailed them out before, the postage was over $1.50 each. Oops there went your budget. We could reach into tens of millions of homes for the same dollar amount. You know, unless you want to spend millions of volunteer hours delivering them, in which case, your plan is more cost effective.

 

[tangent4ronpaul]

I'm not going to sift through this thread looking for something I know can't possibly be true. You cannot pay $2,000 to have an ad shown so many times on so many stations nationwide that it be viewed by 100 million people.

If you are not going to read what you are criticizing - you are not worth talking to.



If you had just read what I posted TODAY you might have a clue...


-t

 

[erowe1]

If you are not going to read what you are criticizing - you are not worth talking to.



If you had just read what I posted TODAY you might have a clue...


-t

I read the posts (312 and 319) where you said you could run an ad that would be viewed by 100 million people for $2,000. That's what I replied to. And that's what I'm replying to again right now when I say, whatever you think you read that made you believe that, you read it wrong.

 

[tangent4ronpaul]

Oh, and Paul lost the IA straw poll by what 156 votes or something? - less than half a percent...

What about that one in LA - what was it 6 votes?

So maybe we don't get half a million voters. How many do we have to win over to make the difference?

-t

 

[tangent4ronpaul]

I read the posts (312 and 319) where you said you could run an ad that would be viewed by 100 million people for $2,000. That's what I replied to. And that's what I'm replying to again right now when I say, whatever you think you read that made you believe that, you read it wrong.

$2,000 was a definite typo if I said that.

We are talking about a minimum of a $100,000 campaign with possibilities up to $250,000.

-t

 

[trey4sports]

will you produce a different ad for each cluster? does the $100K 250K include an advertising on all the clusters?

 

[tangent4ronpaul]

will you produce a different ad for each cluster? does the $100K 250K include an advertising on all the clusters?

Fixed 312 - 319 does not include any prices.

We could do that and it would be smart to do so. targeting seniors would be news and maybe sports. Targeting 18-34 would be entertainment and gen x, women - well the women's channel. otherwise, it's pretty much a hodge podge. We might be able to target better if we thought about it more. But yes - diff ads with different messages would get more info out as people channel surf.

Ideally we should do this.

not sure what you mean by an advertizement on all the clusters. for the 30 min show? and ideally a web site - yes. Find out more... tune in here


-t

 

[LibertyEagle]

IThe campaign is doing a good job with short tv commercials. I think they'll continue to do a good job with commericals, and if people want more good short tv commercials, they should donate to the campaign.

Yes, they're doing a fantastic job with ads this time around. But, they also need money to open up campaign offices around the country and don't forget that it costs money for Ron Paul to travel around and campaign.

 

[trey4sports]

Fixed 312 - 319 does not include any prices.

We could do that and it would be smart to do so. targeting seniors would be news and maybe sports. Targeting 18-34 would be entertainment and gen x, women - well the women's channel. otherwise, it's pretty much a hodge podge. We might be able to target better if we thought about it more. But yes - diff ads with different messages would get more info out as people channel surf.

Ideally we should do this.

not sure what you nean by an advertizement on all the clusters. for the 30 min show? and ideally a web site - yes. Find out more... tune in here


-t

ok, i'm not sure i fully understand the top part.... but let me dive a little deeper.


1. So, the plan would be to target the Womens cluster and news cluster.

2. Am i correct in saying that we don't know the price? I originally thought it was 12,000 per cluster but now it seems as though that rate doesn't apply for political ads?

3. How much would it cost to produce an ad, and do we even have the talent on this board to do so?

4. would you be buying airtime for now or dec/jan/feb ?

5. what is the reach again? How much exposure does each ad get per run?

 

[Shane Harris]

OK, so you are talking 80 cents a DVD. I've mailed them out before, the postage was over $1.50 each. Oops there went your budget. We could reach into tens of millions of homes for the same dollar amount. You know, unless you want to spend millions of volunteer hours delivering them, in which case, your plan is more cost effective.

oops haha youre right. i was wrong! it was just a thought :/ well i got ten in the mail today so i can give nine away haha hooray for babysteps.

 

[trey4sports]

Fixed 312 - 319 does not include any prices.

We could do that and it would be smart to do so. targeting seniors would be news and maybe sports. Targeting 18-34 would be entertainment and gen x, women - well the women's channel. otherwise, it's pretty much a hodge podge. We might be able to target better if we thought about it more. But yes - diff ads with different messages would get more info out as people channel surf.

Ideally we should do this.

not sure what you mean by an advertizement on all the clusters. for the 30 min show? and ideally a web site - yes. Find out more... tune in here


-t

I meant does the 100 - 250K include a slot on all the availiable clusters or just 1/2 and secondly i thought you were doing :30 ads? I guess you're doing an infomercial? Or ads promoting an infomercial?

 

[tangent4ronpaul]

ok, i'm not sure i fully understand the top part.... but let me dive a little deeper.

I was responding to post 329 - diff poster.

1. So, the plan would be to target the Womens cluster and news cluster.

I was suggesting additional time slots for both. Women poll poorly for us and the 55+ crowd also poll poorly for us but like their news!

2. Am i correct in saying that we don't know the price? I originally thought it was 12,000 per cluster but now it seems as though that rate doesn't apply for political ads?

As I understand it, the price for political ads is the same for short spots. The price is different (higher) for "infomercials" as we are a political group and are not selling anything. They also call them shows - not infomercials, for political spots.

3. How much would it cost to produce an ad, and do we even have the talent on this board to do so?

We have some excellent talent on this board, there is the Alaska group that excels at video editing, I have contacts with a couple of professional filmmakers and there are a bunch of youtube cowboys and the animation group in NJ, as well as others I don't know about. REVPAK also seems to have a competent team. I don't see this as a problem.

4. would you be buying airtime for now or dec/jan/feb ?

I ideally want to target between Christmas and New years - people are on holiday, families are together. People are watching a lot of TV. Closer to the primaries is also possible, I just think the holiday is ideal for maximum viewership.

5. what is the reach again? How much exposure does each ad get per run?

Each ad? it is hard to say. We can pick time slot and cluster, but that is about it. In this latest look, we are looking at up to 108 million viewers across 77 channels. The two I was looking at before were something like 68 million viewers and 80 million viewers - potentially - but they were more urban.

There is overlap, but we are looking at different populations and costs to reach them.

-t

 

[tangent4ronpaul]

I meant does the 100 - 250K include a slot on all the availiable clusters or just 1/2 and secondly i thought you were doing :30 ads? I guess you're doing an infomercial? Or ads promoting an infomercial?

OK - a cluster is a package of channels where your ad will run. The latest one I was pricing out would give you 65 broadcasts of our spot for $12,000 nationwide. That's a pretty good deal. it's about $185 per spot, per channel for a :30 ad. Double that cost for a :60 ad. To do that for prime time only on all clusters (except kids) would run about 80K. We would reach close to the 108M audience at least once - many of them many times. The goal of the spots would be partially educational, and partially to instill curiosity for a half hour (or hour) show and ideally go to this web site to find out more type thing.

-t

 

[tangent4ronpaul]

So are you guys both comfortable with the plan?

Unfortunately, spell checkers correct spelling mistakes and not mathematical ones.

-t