Ron Paul Billboards Texas Campaign Aims To Reach 5 Million People In 4 Weeks

Can we move on from the discussing phase to the all-out donating phase? If others have better ideas, feel free to start your own project and use them.
 
As an Austinite, I can't think of a better place for these billboards. I drive across the upper deck (right past these signs) several times a day. They would be an immense help to canvassing efforts in the remaining ~5 weeks until the Texas primary. I will be donating for this again once I get paid.
 
Designs below are not final and some graphics and colors will be tweaked. The wordage for the billboards are effective in conveying the essence of Ron Paul's platform. The three issues chosen will cover a wide voting demographic in Austin. The design for the commuters on the opposite side of I-35 will attract their eyes with the black\white combination and the word "legalize" huge. Dr. Paul's campaigns foundation is the Constitution, therefore it sums up his platform in two words. Once we have their attention we direct their eyes to the website, phone number and primary date on the bottom billboard. This will be very effective for fast and slow moving traffic across the highway. The Texas primary is open so we could help persuade Democrats, Libertarians and Independents to cast their vote for Paul. The images on this board could especially sway the undecided once they get in the voting booth.


Billboard facing oncoming traffic

VoteRP.JPG

Bottom Billboard
RPbottom2.JPG



Design for upper billboard facing traffic across the highway.

legalize.JPG

Bottom Billboard
RPbottom2.JPG
 
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bump! This is a gret idea, but it should say somewhere that he is running for President.
 
bump! This is a gret idea, but it should say somewhere that he is running for President.

We will work that in someway. These are design concepts that are in 1st draft mode. I wanted to post these to give the grassroots an idea of how we are approaching this billboard design. Basically, we are using corporate ad methods to enter the viewers subconscious mind. The word "legalize" works on many levels down here and there are a lot of Constitutionalists as well. Also these two words sum up Dr. Paul's campaign platform that all his issues are based on. The black with white font will maximize the effect of catching their eyes for the far side of the highway. The oncoming traffic will see issues they are concerned about with check boxes next to them and then"vote for Ron Paul". The idea is to have the images of the check boxes, issues and vote for Ron Paul, play back in their mind when they are in the booth casting a vote. I'm having a meeting Wednesday with my graphics team to finalize these designs so we can send them for vinyl printing to get this ball rolling.

We are moving forward to ensure we can have these shipped to Texas and installed in a reasonable time. Therefore we need to secure the costs to complete this huge grassroots effort.

Harold
 
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Designs below are not final and some graphics and colors will be tweaked. The wordage for the billboards are effective in conveying the essence of Ron Paul's platform. The three issues chosen will cover a wide voting demographic in Austin. The design for the commuters on the opposite side of I-35 will attract their eyes with the black\white combination and the word "legalize" huge. Dr. Paul's campaigns foundation is the Constitution, therefore it sums up his platform in two words. Once we have their attention we direct their eyes to the website, phone number and primary date on the bottom billboard. This will be very effective for fast and slow moving traffic across the highway. The Texas primary is open so we could help persuade Democrats, Libertarians and Independents to cast their vote for Paul. The images on this board could especially sway the undecided once they get in the voting booth.


Billboard facing oncoming traffic

VoteRP.JPG

Bottom Billboard
RPbottom2.JPG



Design for upper billboard facing traffic across the highway.

legalize.JPG

Bottom Billboard
RPbottom2.JPG

bump!
 
Come on Texans, where you be? This is your thing... Why doesn't someone call into Alex Jones' program and have him point his legions to this specific chip-in? You guys want this thing or not???
 
Austin is practically the nucleus of Texan pride (e.g., "Keep Austin Weird", UT Longhorn fanatics, etc.). I think mentioning that Ron Paul is a Texas Congressman on the billboard(s) could do nothing but help.
 
Austin is practically the nucleus of Texan pride (e.g., "Keep Austin Weird", UT Longhorn fanatics, etc.). I think mentioning that Ron Paul is a Texas Congressman on the billboard(s) could do nothing but help.
I actually think you're right.
 
Come on Texans, where you be? This is your thing... Why doesn't someone call into Alex Jones' program and have him point his legions to this specific chip-in? You guys want this thing or not???

I called into Alex last Friday, he's been on the Election fraud and economy issues as of late. He hasn't taking many calls and he's been worked up more than usual as of late.

I'm hitting all the local RP friendly businesses and homes this week to expand our base of contributors.

How would it look for Paul's home state to not have a billboard when other groups including us have launched in other states. Austin is the nexus of the Ron Paul Revolution, they will come through.
 
Come on Texans, where you be? This is your thing... Why doesn't someone call into Alex Jones' program and have him point his legions to this specific chip-in? You guys want this thing or not???

Well, there are Texans who do not believe the presented designs hit the primary target market. Placement and reach are absolutely on the mark, but the creative falls drastically short of appealing to "offline" voters, which should be the target for billboards. This creative, whether or not intentional, is designed to appeal to the 18-24, hip, crowd who, in the majority, are most likely Internet users and have already been reached.

In addition to missing the target, it is often not understood that poor creative can have a negative effect due to image perception; the polar opposite of one's objective.

I have difficulty funding a project that has the potential to damage rather than advance toward the goal especially when professional assistance has been offered. Sorry guys.

.
 
Well, there are Texans who do not believe the presented designs hit the primary target market. Placement and reach are absolutely on the mark, but the creative falls drastically short of appealing to "offline" voters, which should be the target for billboards. This creative, whether or not intentional, is designed to appeal to the 18-24, hip, crowd who, in the majority, are most likely Internet users and have already been reached.

In addition to missing the target, it is often not understood that poor creative can have a negative effect due to image perception; the polar opposite of one's objective.

I have difficulty funding a project that has the potential to damage rather than advance toward the goal especially when professional assistance has been offered. Sorry guys.

.

So "Ending the War" in a open Texas primary and a Anti-War city is not targeting

"Secure the Borders" in a border state with rampant problems and organizations fighting it is missing the target as well.

"Strengthen the Dollar" is not targeting the cause of our financial crisis and the foundation of Ron Paul's campaign platform. He entered politics aftre Nixon ended the Gold standard.

"Legalize the Constitution" Ron Paul is a strict Constitutionalist and this is very popular especially in Austin. The other candidates were even paying lip service during debates after seeing the response Paul recieved.

You post an ad that you said was used in print ads and all it says is "Restore America" and you say we are not targeting voters.

We have undecided Republicans, Libertarians, Democrats and Independents who will resonate with any one of these messages being that they encompass some these parties ideals.

Since you like crashing threads with negativity.

What issues do YOU suggest someone covers when reaching voters in Austin, Texas.
 
So "Ending the War" in a open Texas primary and a Anti-War city is not targeting

"Secure the Borders" in a border state with rampant problems and organizations fighting it is missing the target as well.

"Strengthen the Dollar" is not targeting the cause of our financial crisis and the foundation of Ron Paul's campaign platform. He entered politics aftre Nixon ended the Gold standard.

"Legalize the Constitution" Ron Paul is a strict Constitutionalist and this is very popular especially in Austin. The other candidates were even paying lip service during debates after seeing the response Paul recieved.

You post an ad that you said was used in print ads and all it says is "Restore America" and you say we are not targeting voters.

We have undecided Republicans, Libertarians, Democrats and Independents who will resonate with any one of these messages being that they encompass some these parties ideals.

Since you like crashing threads with negativity.

What issues do YOU suggest someone covers when reaching voters in Austin, Texas.

My assessment from your response is either you are being emotionally defensive without critical thought or you are misinterpreting my posts.

Please reread my posts. I never once made a statement about message. I discussed creative.

Additionally, if you read my original post where I presented the header, you will find that I stated it was a header for a newsprint ad. Experience should dictate that you cannot make a call on my messaging without reading the copy or viewing the ad.

And, an aside, the header copy was "Reclaiming America".

But, I'm not here to argue. I offered professional advice, an offer of assistance and then my honest position based on what you have presented. I am sorry you are offended, but I do not apologize for presenting information to assist you in more effectively reaching your goals.

.
 
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